| Faculty | Faculty of Management and Economics (FAM) |
|---|---|
| Study programme | Management and Marketing (N0413A050031) |
| Branch of study / Specialization | Marketing Management (M19005/MM - 23) |
| Level of acquired qualification | Postgraduate Master |
| Form of study | Full-time |
| Standard length of study | 2 years |
| Number of ECTS credits | 120 |
| Qualification awarded | Engineer (2) |
| Access to further studies | Doctoral study programme |
| Type of completion | Final state exam |
| Study and Examination Code | URL |
| Faculty coordinator for international students | unspecified |
| Key learning outcomes | The main goal of the study in the study program Management and Marketing is to prepare students both A) for their work in practice in the private, public and non-profit spheres in middle and senior management, with the ability of independent and comprehensive decision-making while applying a systematic and creative approach to problem solving. on the basis of knowledge and application of selected theoretical concepts, procedures and methods with the subsequent choice of the appropriate method of adaptation to systemic changes and global trends and resistance to external and internal risks, so B) for subsequent doctoral studies in the field or related. The aim of the study is to acquire professional knowledge, skills and general competences in the areas of management and marketing, including their specifics, which will enable graduates to orient themselves in professional problems focused on management, marketing, design management and public administration management. Other goals of the study include the acquisition of the necessary professional skills that will enable the acquired knowledge in an independent, creative and ethical way in professional practice, aimed at obtaining new information and their reflection leading to the development of new approaches and methods of management and marketing. Last but not least, the aim of the study program is to acquire the necessary general skills that will enable graduates to hold positions in managerial and managerial positions in connection with the application of their language skills to operate in an international globalizing environment, taking into account the need for development and education, coordination of activities, team cooperation and awareness of responsibility for their decisions not only to the organization but also to society. Last but not least, an understanding of the general connections between the disciplines studied and the acquisition of the ability to use and further develop the acquired knowledge, skills and competences in one's professional life. |
| Specific admission requirements | Successful pass in the written entrance examination. |
| Specific provisions for recognition of prior learning | General Rules for the Recognition of Previous Studies |
| Qualification requirements and regulations | unspecified |
| Profile of the programme | unspecified |
| Persistence requirements | K tomu, aby mohl student FaME pokračovat ve studiu ve druhém roce magisterského studijního programu (dále jen "MSP"), je nutno získat alespoň 65 % kreditů z povinných předmětů za první rok studia podle aktuálních studijních plánů pro dané studijní programy a obory. Výše kreditů nutných pro postup do druhého roku studia MSP se zaokrouhluje na celé kredity dolů a je zveřejněna v Rozhodnutí děkana pro příslušný akademický rok. |
| Occupational profiles of graduates with examples | unspecified |
| Branch of study / Specialization guarantor | Pilík Michal, doc. Ing. Ph.D. |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| MUMM/1ZAKK | Coaching Basics | 3 | Klz | 0+0+2 | - | Winter | |
| UMJL/D5KOR | German Commercial Correspondence | 3 | Klz | 0+0+28S | - | Winter | |
| UMJL/E6KOR | Commercial Correspondence | 3 | Klz | 0+0+20S | - | Summer | |
| MUPI/1APRM | Aspects of Project Management | 3 | Klz | 2+0+1 | - | Summer | The course is available to visiting students |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| MUMM/1AMAR | Applied Marketing Research | 4 | Zk+ | 1+0+2 | 1 | Winter | |
| MUE/1MIK2 | Microeconomics II | 5 | Zk+ | 2+0+2 | 1 | Winter | |
| MUMM/1DMAR | Digital Marketing | 3 | Klz | 2+0+1 | 1 | Winter | |
| MUMM/1MANZ | Brand Management | 4 | Zk+ | 2+0+1 | 1 | Winter | The course is available to visiting students |
| MUMM/1SMAN | Strategic Management | 4 | Zk+ | 2+0+1 | 1 | Winter | |
| MUPE/1MAU2 | Management Accounting 2 | 5 | Zk+ | 2+0+2 | 1 | Winter | |
| MUPI/1RPO | Reengineering of Enterprise Processes | 4 | Zk+ | 1+0+2 | 1 | Winter | |
| MUSKM/1KMR | Quantitative Methods for Decision Making | 5 | Zk+ | 2+2+0 | 1 | Winter | |
| MUMM/1MARA | Marketing Applications | 4 | Zk+ | 2+0+1 | 1 | Summer | |
| MUE/1MAK2 | Macroeconomics II | 5 | Zk+ | 2+0+2 | 1 | Summer | |
| MUMM/1OBJE | Business Negotiation | 3 | Klz | 1+0+1 | 1 | Summer | |
| MUSKM/1RIM | Risk management | 5 | Zk+ | 2+0+2 | 1 | Summer | |
| MUPI/1MIS | Managerial Information System | 4 | Zk+ | 2+2+0 | 1 | Summer | |
| MUMM/1MAET | Business Ethics | 3 | Klz | 1+0+1 | 2 | Winter | |
| MUMM/1MAKO | Marketing Communication | 4 | Zk+ | 1+0+1 | 2 | Winter | |
| MUMM/1MMA | International Marketing | 4 | Zk+ | 2+0+1 | 2 | Winter | |
| MUMM/1RL2 | Human Rerource Management 2 | 3 | Zk+ | 1+0+1 | 2 | Winter | |
| MURVP/1PPE2 | Law for Economists 2 | 4 | Zk+ | 2+0+1 | 2 | Winter | The course is available to visiting students |
| MUMM/1SDP4 | Master´s Thesis Seminar | 2 | Zp | 0+0+1 | 2 | Winter | |
| MUSKM/1EKO | Econometrics | 4 | Klz | 2+1+0 | 2 | Winter | |
| MUMM/1DMMM | Expert Debate on FSE | 0 | Szv | 0+0+0 | 2 | Summer | |
| MUMM/1PDP4 | Master´s Thesis Preparation and Work Pla | 30 | Zp | 0S+0+0 | 2 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| MUE/1MI2E | Microeconomics II | 5 | Zk+ | 2+0+2 | 1 | Winter | The course is available to visiting students |
| MUMM/1AMRE | Applied Marketing Research | 4 | Zk+ | 1+0+2 | 1 | Winter | The course is available to visiting students |
| MUSKM/1KMRE | Quantitative Decision-making Methods | 5 | Zk+ | 2+2+0 | 1 | Winter | The course is available to visiting students |
| MUPI/1RPOE | Reengineering of Enterprise Processes | 4 | Zk+ | 1+0+2 | 1 | Winter | |
| MUPE/1MC2E | Management Accounting 2 | 5 | Zk+ | 2+0+2 | 1 | Winter | The course is available to visiting students |
| MUMM/1SMNE | Strategic Management | 4 | Zk+ | 2+0+1 | 1 | Winter | The course is available to visiting students |
| MUMM/1MNZE | Brand Management | 4 | Zk+ | 2+0+1 | 1 | Winter | The course is available to visiting students |
| MUMM/1DMRE | Digital Marketing | 3 | Klz | 2+0+1 | 1 | Winter | The course is available to visiting students |
| MUE/1MA2E | Macroeconomics II | 5 | Zk+ | 2+0+2 | 1 | Summer | The course is available to visiting students |
| MUSKM/1RIME | Risk management | 5 | Zk+ | 2+0+2 | 1 | Summer | The course is available to visiting students |
| MUMM/1MARE | Marketing Applications | 4 | Zk+ | 2+0+1 | 1 | Summer | The course is available to visiting students |
| MUMM/1RL2E | Human Resource Management 2 | 3 | Zk+ | 1+0+1 | 2 | Winter | The course is available to visiting students |
| MUMM/1MME | International Marketing | 4 | Zk+ | 2+0+1 | 2 | Winter | The course is available to visiting students |
| MUMM/1MAKE | Marketing Communication | 4 | Zk+ | 1+0+1 | 2 | Winter | The course is available to visiting students |
| MUMM/1MAEE | Business Ethics | 3 | Klz | 1+0+1 | 2 | Winter | The course is available to visiting students |
| MUSKM/1EKOE | Econometrics | 4 | Klz | 2+1+0 | 2 | Winter | The course is available to visiting students |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| MUPE/1BUA1 | Business Academy 1 | 2 | Klz | 0+0+2 | 1 | Winter | |
| MUE/1DEKE | Digital Economy | 3 | Zk+ | 2+0+0 | 1 | Winter | The course is available to visiting students |
| MUMM/1KMPK | Culture of spoken and written communic | 3 | Klz | 1+0+1 | 1 | Winter | |
| MUE/1DEKO | Digital Economy | 3 | Zk+ | 2+0+0 | 1 | Winter | |
| MUPE/1BUA2 | Business Academy 2 | 2 | Klz | 0+0+2 | 1 | Summer | |
| MUMM/1ZAPR | Basics of Project Management | 3 | Klz | 2+0+0 | 1 | Summer | |
| CJV/1PRSK | Presentation Skills | 3 | Klz | 0+0+2 | 1 | Summer | |
| MUFU/1ŘOR1 | Management of Organizations 1 | 6 | Klz | 2+0+0 | 1 | Summer | |
| MUFU/1VBME | Value Based Management | 3 | Klz | 2+1+0 | 1 | Summer | The course is available to visiting students |
| MUFU/1ŘOR2 | Management of Organizations 2 | 6 | Klz | 2+0+0 | 2 | Winter | |
| MUMM/1RIP1 | Project Management 1 | 3 | Zp | 0+0+3 | - | Winter | |
| MUMM/1RVZZ | Customer Relationship Management | 3 | Klz | 1+0+1 | - | Winter | |
| MUPE/1BM | Business Models | 4 | Zk+ | 2+1+0 | - | Winter | |
| MUE/1BECO | Behavioral Economics | 3 | Klz | 2+0+2 | - | Winter | |
| MUE/1BECE | Behavioral Economics | 3 | Klz | 2+0+2 | - | Winter | The course is available to visiting students |
| MUMM/1CSPE | Consumer Behaviour | 3 | Klz | 2+0+1 | - | Summer | The course is available to visiting students |
| MUMM/1HPBA | Baťa Company-History of Bussiness | 3 | Klz | 1+0+0 | - | Summer | |
| MUMM/1RIP2 | Project Management 2 | 3 | Klz | 0+0+3 | - | Summer | |
| MUMM/1CSPO | Consumer Behaviour | 3 | Klz | 2+0+1 | - | Summer | The course is available to visiting students |
| MUMM/1CCME | Cross Cultural Management | 3 | Klz | 2+1+0 | - | Summer | The course is available to visiting students |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| CJV/1WIDE | German for Business | 3 | Klz | 0+0+2 | 1 | Summer | |
| CJV/1BUEN | Business English | 3 | Klz | 0+0+2 | 1 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|