Tomas Bata University in Zlín
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Tomas Bata University in Zlín
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Faculty Faculty of Management and Economics (FAM)
Study programme Management and Marketing (N0413A050031)
Branch of study / Specialization Marketing Management (M19005/MM - 23)
Level of acquired qualification Postgraduate Master
Form of study Full-time
Standard length of study 2 years
Number of ECTS credits 120
Qualification awarded Engineer (2)
Access to further studies Doctoral study programme  
Type of completion Final state exam
Study and Examination Code URL
Faculty coordinator for international students unspecified
Key learning outcomes The main goal of the study in the study program Management and Marketing is to prepare students both A) for their work in practice in the private, public and non-profit spheres in middle and senior management, with the ability of independent and comprehensive decision-making while applying a systematic and creative approach to problem solving. on the basis of knowledge and application of selected theoretical concepts, procedures and methods with the subsequent choice of the appropriate method of adaptation to systemic changes and global trends and resistance to external and internal risks, so B) for subsequent doctoral studies in the field or related. The aim of the study is to acquire professional knowledge, skills and general competences in the areas of management and marketing, including their specifics, which will enable graduates to orient themselves in professional problems focused on management, marketing, design management and public administration management. Other goals of the study include the acquisition of the necessary professional skills that will enable the acquired knowledge in an independent, creative and ethical way in professional practice, aimed at obtaining new information and their reflection leading to the development of new approaches and methods of management and marketing. Last but not least, the aim of the study program is to acquire the necessary general skills that will enable graduates to hold positions in managerial and managerial positions in connection with the application of their language skills to operate in an international globalizing environment, taking into account the need for development and education, coordination of activities, team cooperation and awareness of responsibility for their decisions not only to the organization but also to society. Last but not least, an understanding of the general connections between the disciplines studied and the acquisition of the ability to use and further develop the acquired knowledge, skills and competences in one's professional life.
Specific admission requirements Successful pass in the written entrance examination.
Specific provisions for recognition of prior learning General Rules for the Recognition of Previous Studies
Qualification requirements and regulations unspecified
Profile of the programme unspecified
Persistence requirements K tomu, aby mohl student FaME pokračovat ve studiu ve druhém roce magisterského studijního programu (dále jen "MSP"), je nutno získat alespoň 65 % kreditů z povinných předmětů za první rok studia podle aktuálních studijních plánů pro dané studijní programy a obory. Výše kreditů nutných pro postup do druhého roku studia MSP se zaokrouhluje na celé kredity dolů a je zveřejněna v Rozhodnutí děkana pro příslušný akademický rok.
Occupational profiles of graduates with examples unspecified
Branch of study / Specialization guarantor Pilík Michal, doc. Ing. Ph.D.
Simple list of courses for the given plan Course list by year of study and semester Structured list of courses in the plan
Status Recommended year of study Recommended semester Course code Course title (* Final State Examination) Language of instruction Number of ECTS credits Course availability
A Compulsory 1 Winter MUSKM/1KMR Quantitative Methods for Decision Making Czech 5  
A Compulsory 1 Winter MUMM/1MANZ Brand Management Czech 4 The course is available to visiting students
A Compulsory 1 Winter MUMM/1DMAR Digital Marketing Czech 3  
A Compulsory 1 Winter MUMM/1AMAR Applied Marketing Research Czech 4  
A Compulsory 1 Winter MUE/1MIK2 Microeconomics II Czech 5  
A Compulsory 1 Winter MUMM/1SMAN Strategic Management Czech 4  
A Compulsory 1 Winter MUPE/1MAU2 Management Accounting 2 Czech 5  
A Compulsory 1 Winter MUPI/1RPO Reengineering of Enterprise Processes Czech 4  
B Compulsory option 1 Winter MUPI/1RPOE Reengineering of Enterprise Processes English 4  
B Compulsory option 1 Winter MUMM/1MNZE Brand Management English 4 The course is available to visiting students
B Compulsory option 1 Winter MUPE/1BUA1 Business Academy 1 Czech 2  
B Compulsory option 1 Winter MUSKM/1KMRE Quantitative Decision-making Methods English 5  
B Compulsory option 1 Winter MUMM/1KMPK Culture of spoken and written communication Czech 3  
B Compulsory option 1 Winter MUE/1DEKE Digital Economy English 3 The course is available to visiting students
B Compulsory option 1 Winter MUMM/1SMNE Strategic Management English 4 The course is available to visiting students
B Compulsory option 1 Winter MUPE/1MC2E Management Accounting 2 English 5  
B Compulsory option 1 Winter MUMM/1AMRE Applied Marketing Research English 4 The course is available to visiting students
B Compulsory option 1 Winter MUMM/1DMRE Digital Marketing Czech 3 The course is available to visiting students
B Compulsory option 1 Winter MUE/1DEKO Digital Economy Czech 3  
B Compulsory option 1 Winter MUE/1MI2E Microeconomics II English English 5 The course is available to visiting students
A Compulsory 1 Summer MUPI/1MIS Managerial Information System Czech 4  
A Compulsory 1 Summer MUSKM/1RIM Risk management Czech 5  
A Compulsory 1 Summer MUMM/1MARA Marketing Applications Czech 4  
A Compulsory 1 Summer MUMM/1OBJE Business Negotiation Czech 3  
A Compulsory 1 Summer MUE/1MAK2 Macroeconomics II Czech 5  
B Compulsory option 1 Summer MUMM/1MARE Marketing Applications English English English 4 The course is available to visiting students
B Compulsory option 1 Summer MUPE/1BUA2 Business Academy 2 Czech 2  
B Compulsory option 1 Summer MUMM/1ZAPR Basics of Project Management Czech 3  
B Compulsory option 1 Summer MUFU/1VBME Value Based Management English 3 The course is available to visiting students
B Compulsory option 1 Summer MUFU/1ŘOR1 Management of Organizations 1 Czech 6  
B Compulsory option 1 Summer CJV/1BUEN Business English English 3  
B Compulsory option 1 Summer MUE/1MA2E Macroeconomics II English English English 5 The course is available to visiting students
B Compulsory option 1 Summer CJV/1WIDE German for Business German 3  
B Compulsory option 1 Summer MUFU/1FICE Firms and Competitiveness English 3 The course is available to visiting students
B Compulsory option 1 Summer MUSKM/1RIME Risk management English 5  
B Compulsory option 1 Summer CJV/1PRSK Presentation Skills English 3  
A Compulsory 2 Winter MUMM/1MAET Business Ethics Czech 3  
A Compulsory 2 Winter MURVP/1PPE2 Law for Economists 2 Czech 4 The course is available to visiting students
A Compulsory 2 Winter MUMM/1SDP4 Master´s Thesis Seminar Czech 2  
A Compulsory 2 Winter MUSKM/1EKO Econometrics Czech 4  
A Compulsory 2 Winter MUMM/1MAKO Marketing Communication Czech 4  
A Compulsory 2 Winter MUMM/1MMA International Marketing Czech 4  
A Compulsory 2 Winter MUMM/1RL2 Human Rerource Management 2 Czech 3  
B Compulsory option 2 Winter MUMM/1MME International Marketing English 4 The course is available to visiting students
B Compulsory option 2 Winter MUFU/1ŘOR2 Management of Organizations 2 Czech 6  
B Compulsory option 2 Winter MUMM/1MAKE Marketing Communication English 4 The course is available to visiting students
B Compulsory option 2 Winter MUSKM/1EKOE Econometrics Czech 4  
B Compulsory option 2 Winter MUMM/1RL2E Human Resource Management 2 English 3 The course is available to visiting students
B Compulsory option 2 Winter MUMM/1MAEE Business Ethics English 3 The course is available to visiting students
A Compulsory 2 Summer MUMM/1DMMM Expert debate on FSE subjects: Economics, Economical-Mathematical Methods, Management, Marketing  (*) Czech 0  
A Compulsory 2 Summer MUMM/1PDP4 Master´s Thesis Preparation and Work Placement Czech 30  
B Compulsory option - Winter MUMM/1RIP1 Project Management 1 Czech 3  
B Compulsory option - Winter MUPE/1BME Business Models English 4  
B Compulsory option - Winter MUPE/1BM Business Models Czech 4  
B Compulsory option - Winter MUMM/1RVZZ Customer Relationship Management Czech 3  
B Compulsory option - Winter MUE/1BECO Behavioral Economics Czech 3  
B Compulsory option - Winter MUE/1BECE Behavioral Economics Czech 3 The course is available to visiting students
C Optional - Winter UMJL/D5KOR German Commercial Correspondence German 3  
C Optional - Winter MUMM/1ZAKK Coaching Basics Czech 3  
B Compulsory option - Summer MUMM/1CSPO Consumer Behaviour Czech 3 The course is available to visiting students
B Compulsory option - Summer MUMM/1CSPE Consumer Behaviour English 3 The course is available to visiting students
B Compulsory option - Summer MUMM/1HPBA Baťa Company-History of Bussiness Czech 3  
B Compulsory option - Summer MUMM/1CCME Cross Cultural Management English 3 The course is available to visiting students
B Compulsory option - Summer MUMM/1RIP2 Project Management 2 Czech 3  
C Optional - Summer UMJL/E6KOR Commercial Correspondence English 3  
C Optional - Summer MUPI/1APRM Aspects of Project Management Czech 3 The course is available to visiting students
Tomas Bata University in Zlín, date of update: 04.05.2024 23:51.