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Lecturer(s)
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Popesko Boris, prof. Ing. Ph.D.
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Konečný Petr, Ing.
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Novák Petr, doc. Ing. Ph.D.
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Course content
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- Business idea, business models, Lean Canvas. - Acceleration of a business idea. - Business plan. - Legal aspects of establishing your own company, selected problems, examples. - Marketing and sales. - Communication - tools, trends, group work. - Sources and methods of financing start-up projects - standard approach (banks, investors). - Sources and methods of financing start-up projects - modern approaches (Crowdfunding). - Economic calculations in the business plan. - Creating a business model - Canvas and Lean canvas. - Lean management - process settings. - Presentation skills. - Defending business ideas in the form of an investment forum.
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Learning activities and teaching methods
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Lecturing
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| learning outcomes |
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| Knowledge |
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| has an overview of the functioning of the economy and the economic environment |
| has an overview of the functioning of the economy and the economic environment |
| has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
| has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| Is oriented in the issues of marketing and has an overview of marketing tools in the specific conditions of the start-up and launch of their own business. |
| Is oriented in the issues of marketing and has an overview of marketing tools in the specific conditions of the start-up and launch of their own business. |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Skills |
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| Can compare and analyse the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| Can compare and analyse the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| understands the basic aspects of economic management of firms |
| understands the basic aspects of economic management of firms |
| be able to apply a range of basic economic tools to support managerial decision making in firms; |
| be able to apply a range of basic economic tools to support managerial decision making in firms; |
| analyse and identify market opportunities and apply the procedures leading to the establishment of their own business in different areas |
| analyse and identify market opportunities and apply the procedures leading to the establishment of their own business in different areas |
| be able to create and set up a business model for the operation of a company, including its scalability and be able to evaluate it adequately |
| be able to create and set up a business model for the operation of a company, including its scalability and be able to evaluate it adequately |
| can develop and design their own business plan and start their own company |
| can develop and design their own business plan and start their own company |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| assessment methods |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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Zákon č. 455/1991 Sb., o živnostenském podnikání v platném znění.
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ABRAMS, Rhonda. Successful business plan secrets & strategies: America's best-selling business plan guide!.. Palo Alto: PlanningShop, 2014. ISBN 978-1-933895-46-8.
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Guillebeau, Ch. Startup za pakatel: objevte způsob, jak pracovat na sebe a živit se tím, co vás baví. Brno: Jan Melvil, 2013.
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Koráb, Vojtěch. Podnikatelský plán. Vyd. 1. Brno : Computer Press, 2007. ISBN 978-80-251-1605-0.
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KOTLER, Philip a Gary ARMSTRONG. Principles of marketing.. 15th global ed. Harlow: Pearson, 2014. ISBN 978-0-273-78699-3.
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MARTINOVIČOVÁ, D., M. KONEČNÝ a J. VAVŘINA. Úvod do podnikové ekonomiky. 2014. ISBN 978-80-247-5316-4.
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RIES, Eric. Lean startup: jak budovat úspěšný byznys na základě neustálé inovace. Brno: BizBooks, 2015. ISBN 978-80-265-0389-7.
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SRPOVÁ, Jitka. Podnikatelský plán a strategie. Praha: Grada, 2011. ISBN 978-80-247-4103-1.
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VEBER, Jaromír a Jitka SRPOVÁ. Podnikání malé a střední firmy. Praha: Grada, 2012. ISBN 978-80-247-4520-6.
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VOCHOZKA, Marek a Petr MULAČ. Podniková ekonomika. Praha: Grada, 2012. ISBN 978-80-247-4372-1.
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