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Lecturer(s)
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Horák Martin, Ing.
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Homolka Lubor, Ing. Ph.D.
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Course content
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List of topics which will be discussed throughout the semester. Some topics will be covered in 2 lectures. - Introduction to the Behavioral Economics course - Organisation of the course, discussion about the positive role of economics - What is Behavioral Economics? - Key terms and principles - Research methods and experimental design for experimental economics - Bounded rationality - econs vs. humans - Heuristics and humans behaviour - Behavioral economics and public sector - application in healthcare, taxation policies, etc. - Economics of happiness and wealth - Systematic errors in the decision-making process - Behavioral extension to game theory
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming)
- Preparation for course credit
- 10 hours per semester
- Home preparation for classes
- 13 hours per semester
- Participation in classes
- 52 hours per semester
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| learning outcomes |
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| Knowledge |
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| use cognitive biases and heuristics |
| use cognitive biases and heuristics |
| explain the Two mental systems concept |
| explain the Two mental systems concept |
| explain the differences between the Standard risk theory and the Prospect theory |
| explain the differences between the Standard risk theory and the Prospect theory |
| design a behavioral intervention |
| design a behavioral intervention |
| apply behavioral intervention |
| apply behavioral intervention |
| Skills |
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| efectively uses cognitive biases and heuristics in decision making |
| efectively uses cognitive biases and heuristics in decision making |
| explains possible irrational behaviour and proposes solutions on how to mitigate such behaviour based on the concept of Two mental systems |
| explains possible irrational behaviour and proposes solutions on how to mitigate such behaviour based on the concept of Two mental systems |
| clarifying different risk-taking behaviour of individuals based on the Prospect theory |
| clarifying different risk-taking behaviour of individuals based on the Prospect theory |
| proposes effective behavioural interventions across fields such as marketing or finance |
| proposes effective behavioural interventions across fields such as marketing or finance |
| designs and applies behavioural interventions based on the most recent behavioural frameworks |
| designs and applies behavioural interventions based on the most recent behavioural frameworks |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| assessment methods |
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| Written examination |
| Written examination |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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Ariely, Dan. Jak drahé je zdarma : proč chytří lidé přijímají špatná rozhodnutí : iracionální faktory v ekonomice i v životě. Vyd. 1. Praha : Práh, 2009. ISBN 978-80-7252-239-2.
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BEBALAVÁ-SIČÁKOVÁ, Emília. Behaviorálné základy verejnej politiky. Bratislava: Univerzita Komenského v Bratislave. ISBN 978-80-223-3928-5.
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Behavioral Insights Team (2014). EAST: Four simple ways to apply behavioral insights. Dostupné z:https://38r8om2xjhhl25mw24492dir-wpengine.netdna-ssl.com/wp-content/uploads/2015/07/BIT-Publication-EAST_FA_WEB.pdf.
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Dhami, Sanjit S. The foundations of behavioral economic analysis. Volume 1, Behavioral economics of risk, uncertainty, and ambiguity. Oxford : Oxford University Press, 2019. ISBN 9780198835608.
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KAHNEMAN, Daniel. Myšlení: rychlé a pomalé. V Brně: Jan Melvil, 2012. ISBN 978-80-87270-42-4.
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P. Dolan et al. Mindspace: Influencing Behaviour through Public Polic. London: Cabinet Office and the Institute for Government., 2010.
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THALER, Richard H. a Cass R. SUNSTEIN. Nudge (Šťouch): jak postrčit lidi k lepšímu rozhodování o zdraví, majetku a štěstí. Zlín: Kniha Zlín, 2010. ISBN 978-80-87162-66-8.
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THALER, Richard H. Neočekávané chování. Argo, Dokořán, 2015. ISBN 978-80-257-2121-6.
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