| Faculty | Faculty of Management and Economics (FAM) |
|---|---|
| Study programme | Management and Marketing (N0413A050032) |
| Branch of study / Specialization | unspecified (N0413A050032/E - 21) |
| Level of acquired qualification | Postgraduate Master |
| Form of study | Full-time |
| Standard length of study | 2 years |
| Number of ECTS credits | 120 |
| Qualification awarded | Engineer (2) |
| Access to further studies | Doctoral study programme |
| Type of completion | Final state exam |
| Study and Examination Code | URL |
| Faculty coordinator for international students | unspecified |
| Key learning outcomes | The main goal of the degree program Management and Marketing is to prepare students for their work in the private, public and non-profit sphere in middle and senior management positions, making independent and comprehensive decisions while applying a systematic and creative approach to problem-solving. Based on knowledge and application of selected theoretical concepts, procedures and methods with the subsequent choice of the appropriate method of adaptation to systemic changes and global trends and resistance to external and internal risks, the students should also be prepared for subsequent doctoral studies in the field or related. The aim of the study is to acquire professional knowledge, skills and general competencies in the areas of management and marketing, including their specifics, which will enable graduates to orient themselves in professional problems focused on management, marketing, design management and public administration management. Another goal of the study is acquiring the necessary professional skills that will enable the acquired knowledge in an independent, creative and ethical way in professional practice, aimed at the acquisition of new information and their reflection, leading to the development of new approaches and methods of management and marketing. Then, it is acquiring the necessary general skills that will enable graduates to hold managerial positions together with applying their language skills to operate in a globalizing international environment, considering the need for self-development and education, coordination of activities, teamwork and awareness of responsibility for their decisions not only to the organization but also to society. Last but not least, an understanding of the general context between the disciplines studied and the acquisition of the ability to use and further develop the acquired knowledge, skills and competencies in their professional life. |
| Specific admission requirements | unspecified |
| Specific provisions for recognition of prior learning | General Rules for the Recognition of Previous Studies |
| Qualification requirements and regulations | unspecified |
| Profile of the programme | unspecified |
| Persistence requirements | tomu, aby mohl student FaME pokračovat ve studiu ve druhém roce magisterského studijního programu (dále jen "MSP"), je nutno získat alespoň 65 % kreditů z povinných předmětů za první rok studia podle aktuálních studijních plánů pro dané studijní programy a obory. Výše kreditů nutných pro postup do druhého roku studia MSP se zaokrouhluje na celé kredity dolů a je zveřejněna v Rozhodnutí děkana pro příslušný akademický rok. |
| Occupational profiles of graduates with examples | unspecified |
| Branch of study / Specialization guarantor | unspecified |
| Status | Recommended year of study | Recommended semester | Course code | Course title (* Final State Examination) | Language of instruction | Number of ECTS credits | Course availability |
|---|---|---|---|---|---|---|---|
| Compulsory | 1 | Winter | MUMM/1MNZE | Brand Management | English | 4 | The course is available to visiting students |
| Compulsory | 1 | Winter | MUMM/1AMRE | Applied Marketing Research | English | 4 | The course is available to visiting students |
| Compulsory | 1 | Winter | MUPI/1BPM | Business Process Management | English | 4 | |
| Compulsory | 1 | Winter | MUSKM/1KMRE | Quantitative Decision-making Methods | English | 5 | The course is available to visiting students |
| Compulsory | 1 | Winter | MUE/1MI2E | Microeconomics II | English English | 5 | The course is available to visiting students |
| Compulsory | 1 | Winter | MUMM/1DMRE | Digital Marketing | Czech | 3 | The course is available to visiting students |
| Compulsory | 1 | Winter | MUMM/1SMNE | Strategic Management | English | 4 | The course is available to visiting students |
| Compulsory | 1 | Winter | MUPE/1MC2E | Management Accounting 2 | English | 5 | The course is available to visiting students |
| Compulsory option | 1 | Winter | MUPE/1BME | Business Models | English | 4 | The course is available to visiting students |
| Compulsory | 1 | Summer | MUPI/1MISE | Managerial Information System | English | 4 | |
| Compulsory | 1 | Summer | MUMM/1MARE | Marketing Applications | English English English | 4 | The course is available to visiting students |
| Compulsory | 1 | Summer | CJV/1BUEN | Business English | English | 3 | |
| Compulsory | 1 | Summer | MUMM/1OJEE | Business Negotiation | English | 3 | |
| Compulsory | 1 | Summer | MUSKM/1RIME | Risk management | English | 5 | The course is available to visiting students |
| Compulsory | 1 | Summer | MUE/1MA2E | Macroeconomics II | English English English | 5 | The course is available to visiting students |
| Compulsory | 2 | Winter | MUMM/1SDME | Master´s Thesis Seminar | English | 2 | The course is available to visiting students |
| Compulsory | 2 | Winter | MURVP/1LAW2 | Law for Economists 2 | English | 4 | The course is available to visiting students |
| Compulsory | 2 | Winter | MUMM/1MAEE | Business Ethics | English | 3 | The course is available to visiting students |
| Compulsory | 2 | Winter | MUMM/1MAKE | Marketing Communication | English | 4 | The course is available to visiting students |
| Compulsory | 2 | Winter | MUSKM/1EKOE | Econometrics | English | 4 | The course is available to visiting students |
| Compulsory | 2 | Winter | MUMM/1MME | International Marketing | English | 4 | The course is available to visiting students |
| Compulsory | 2 | Winter | MUMM/1RL2E | Human Resource Management 2 | English | 3 | The course is available to visiting students |
| Compulsory | 2 | Summer | MUMM/1PDME | Master´s Thesis Preparation and Work Placement | English | 30 | |
| Compulsory | 2 | Summer | MUMM/1DMME | Expert debate on FSE subjects: Economics, Economical-Mathematical Methods, Management, Marketing (*) | English | 0 | |
| Compulsory option | - | Winter | MUE/1DEKE | Digital Economy | English | 3 | The course is available to visiting students |
| Compulsory option | - | Winter | MUE/1BECE | Behavioral Economics | Czech | 3 | The course is available to visiting students |
| Compulsory option | - | Summer | MUMM/1CSPE | Consumer Behaviour | English | 3 | The course is available to visiting students |
| Compulsory option | - | Summer | MUMM/1CCME | Cross Cultural Management | English | 3 | The course is available to visiting students |
| Compulsory option | - | Summer | MUMM/1SRBE | Bata´s Management System | Czech English | 3 | |
| Compulsory option | - | Summer | CJV/1PRSK | Presentation Skills | English | 3 | |
| Compulsory option | - | Summer | MUFU/1VBME | Value Based Management | English | 3 | The course is available to visiting students |