Key learning outcomes
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The main goal of the degree program Management and Marketing is to prepare students for their work in the private, public and non-profit sphere in middle and senior management positions, making independent and comprehensive decisions while applying a systematic and creative approach to problem-solving. Based on knowledge and application of selected theoretical concepts, procedures and methods with the subsequent choice of the appropriate method of adaptation to systemic changes and global trends and resistance to external and internal risks, the students should also be prepared for subsequent doctoral studies in the field or related. The aim of the study is to acquire professional knowledge, skills and general competencies in the areas of management and marketing, including their specifics, which will enable graduates to orient themselves in professional problems focused on management, marketing, design management and public administration management. Another goal of the study is acquiring the necessary professional skills that will enable the acquired knowledge in an independent, creative and ethical way in professional practice, aimed at the acquisition of new information and their reflection, leading to the development of new approaches and methods of management and marketing. Then, it is acquiring the necessary general skills that will enable graduates to hold managerial positions together with applying their language skills to operate in a globalizing international environment, considering the need for self-development and education, coordination of activities, teamwork and awareness of responsibility for their decisions not only to the organization but also to society. Last but not least, an understanding of the general context between the disciplines studied and the acquisition of the ability to use and further develop the acquired knowledge, skills and competencies in their professional life.
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