Lecturer(s)
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Gregar Aleš, doc. PhDr. Ing. CSc.
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Course content
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- Bata's company history and present, Bata's company entrepreneural strategy, - Thomas Bata entrepreneural philosophy, Bata's Management System presentation - Bata's company employees enlightment activation - Bata's company personal and social policy - Bata's company salary and social motivation and activation system - Bata's company information system - Bata's company calculations and accounting - Bata's company planning - Bata's company business policy (purchase and sales) - Bata's company commercial policy (production) and Quality Management - Bata's company research, technical and inovation activities for company development - Bata's company marketing policy - Bata's company internal communication - Seller-Buyer relationships, Management of customer relationship at Bata's company - Bata's company social responsibility
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Methods for working with texts (Textbook, book)
- Home preparation for classes
- 12 hours per semester
- Preparation for course credit
- 18 hours per semester
- Participation in classes
- 26 hours per semester
- Term paper
- 22 hours per semester
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prerequisite |
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Knowledge |
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Knowledge of management basics |
Knowledge of management basics |
learning outcomes |
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The student understands the management system in the Bata company in the period up to 1945 and the importance of this management system for the modern management of the company. Critically works with historical information sources on the management system in Bata. The student can: describe the basic Bata principles and philosophy describe the principles of the Bata school of work describe the Bata principles in the field of HR (Human Resources) describe Bata principles in the field of advertising, service, sales describe Bata principles in the field of production and business management |
The student understands the management system in the Bata company in the period up to 1945 and the importance of this management system for the modern management of the company. Critically works with historical information sources on the management system in Bata. The student can: describe the basic Bata principles and philosophy describe the principles of the Bata school of work describe the Bata principles in the field of HR (Human Resources) describe Bata principles in the field of advertising, service, sales describe Bata principles in the field of production and business management |
Skills |
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The student can: apply basic Bata principles and philosophy apply the principles of the Bata School of Work apply Bata principles in the field of HR (Human Resources) apply Bata principles in the field of advertising, service, sales apply Bata principles in the field of production and business management |
The student can: apply basic Bata principles and philosophy apply the principles of the Bata School of Work apply Bata principles in the field of HR (Human Resources) apply Bata principles in the field of advertising, service, sales apply Bata principles in the field of production and business management |
teaching methods |
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Knowledge |
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Monologic (Exposition, lecture, briefing) |
Dialogic (Discussion, conversation, brainstorming) |
Methods for working with texts (Textbook, book) |
Methods for working with texts (Textbook, book) |
Dialogic (Discussion, conversation, brainstorming) |
Monologic (Exposition, lecture, briefing) |
assessment methods |
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Written examination |
Essay |
Essay |
Analysis of the student's performance |
Analysis of the student's performance |
Didactic test |
Didactic test |
Grade (Using a grade system) |
Written examination |
Grade (Using a grade system) |
Recommended literature
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BATA, T. Reflections and Speeches. Zlín: Nadace Tomáše Bati, 2016. ISBN 978-80-905896-9-8.
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CEKOTA, A. Entrepreneur Extraordinary. Toronto: E.I.S, 1968.
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KNOTEK, S. Thomas J. Bata - Remembered. Zlín: Nadace Tomáše Bati, 2016. ISBN 978-80-7473-398-7.
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POKLUDA, Z. Man and Work. Zlín: Nadace Tomáše Bati, 2015. ISBN 978-80-905896-3-6.
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RYBKA, Z. Principles of the Bata Management System. Zlín: Nadace Tomáše Bati, 2017. ISBN 978-80-906540-3-7.
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