| Faculty | Faculty of Management and Economics (FAM) |
|---|---|
| Study programme | Management and Marketing (N0413A050032) |
| Branch of study / Specialization | unspecified (N0413A050032/E - 21) |
| Level of acquired qualification | Postgraduate Master |
| Form of study | Full-time |
| Standard length of study | 2 years |
| Number of ECTS credits | 120 |
| Qualification awarded | Engineer (2) |
| Access to further studies | Doctoral study programme |
| Type of completion | Final state exam |
| Study and Examination Code | URL |
| Faculty coordinator for international students | unspecified |
| Key learning outcomes | The main goal of the degree program Management and Marketing is to prepare students for their work in the private, public and non-profit sphere in middle and senior management positions, making independent and comprehensive decisions while applying a systematic and creative approach to problem-solving. Based on knowledge and application of selected theoretical concepts, procedures and methods with the subsequent choice of the appropriate method of adaptation to systemic changes and global trends and resistance to external and internal risks, the students should also be prepared for subsequent doctoral studies in the field or related. The aim of the study is to acquire professional knowledge, skills and general competencies in the areas of management and marketing, including their specifics, which will enable graduates to orient themselves in professional problems focused on management, marketing, design management and public administration management. Another goal of the study is acquiring the necessary professional skills that will enable the acquired knowledge in an independent, creative and ethical way in professional practice, aimed at the acquisition of new information and their reflection, leading to the development of new approaches and methods of management and marketing. Then, it is acquiring the necessary general skills that will enable graduates to hold managerial positions together with applying their language skills to operate in a globalizing international environment, considering the need for self-development and education, coordination of activities, teamwork and awareness of responsibility for their decisions not only to the organization but also to society. Last but not least, an understanding of the general context between the disciplines studied and the acquisition of the ability to use and further develop the acquired knowledge, skills and competencies in their professional life. |
| Specific admission requirements | unspecified |
| Specific provisions for recognition of prior learning | General Rules for the Recognition of Previous Studies |
| Qualification requirements and regulations | unspecified |
| Profile of the programme | unspecified |
| Persistence requirements | tomu, aby mohl student FaME pokračovat ve studiu ve druhém roce magisterského studijního programu (dále jen "MSP"), je nutno získat alespoň 65 % kreditů z povinných předmětů za první rok studia podle aktuálních studijních plánů pro dané studijní programy a obory. Výše kreditů nutných pro postup do druhého roku studia MSP se zaokrouhluje na celé kredity dolů a je zveřejněna v Rozhodnutí děkana pro příslušný akademický rok. |
| Occupational profiles of graduates with examples | unspecified |
| Branch of study / Specialization guarantor | unspecified |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| MUSKM/1KMRE | Quantitative Decision-making Methods | 5 | Zk+ | 2+2+0 | 1 | Winter | The course is available to visiting students |
| MUPE/1MC2E | Management Accounting 2 | 5 | Zk+ | 2+0+2 | 1 | Winter | The course is available to visiting students |
| MUE/1MI2E | Microeconomics II | 5 | Zk+ | 2+0+2 | 1 | Winter | The course is available to visiting students |
| MUMM/1SMNE | Strategic Management | 4 | Zk+ | 2+0+1 | 1 | Winter | The course is available to visiting students |
| MUPI/1BPM | Business Process Management | 4 | Zk+ | 1+0+2 | 1 | Winter | |
| MUMM/1DMRE | Digital Marketing | 3 | Klz | 2+0+1 | 1 | Winter | The course is available to visiting students |
| MUMM/1AMRE | Applied Marketing Research | 4 | Zk+ | 1+0+2 | 1 | Winter | The course is available to visiting students |
| MUMM/1MNZE | Brand Management | 4 | Zk+ | 2+0+1 | 1 | Winter | The course is available to visiting students |
| CJV/1BUEN | Business English | 3 | Klz | 0+0+2 | 1 | Summer | |
| MUE/1MA2E | Macroeconomics II | 5 | Zk+ | 2+0+2 | 1 | Summer | The course is available to visiting students |
| MUMM/1MARE | Marketing Applications | 4 | Zk+ | 2+0+1 | 1 | Summer | The course is available to visiting students |
| MUPI/1MISE | Managerial Information System | 4 | Zk+ | 2+2+0 | 1 | Summer | |
| MUSKM/1RIME | Risk management | 5 | Zk+ | 2+0+2 | 1 | Summer | The course is available to visiting students |
| MUMM/1OJEE | Business Negotiation | 3 | Klz | 1+0+1 | 1 | Summer | |
| MURVP/1LAW2 | Law for Economists 2 | 4 | Zk+ | 2+0+1 | 2 | Winter | The course is available to visiting students |
| MUMM/1RL2E | Human Resource Management 2 | 3 | Zk+ | 1+0+1 | 2 | Winter | The course is available to visiting students |
| MUMM/1MAEE | Business Ethics | 3 | Klz | 1+0+1 | 2 | Winter | The course is available to visiting students |
| MUMM/1SDME | Master´s Thesis Seminar | 2 | Zp | 0+0+1 | 2 | Winter | The course is available to visiting students |
| MUMM/1MME | International Marketing | 4 | Zk+ | 2+0+1 | 2 | Winter | The course is available to visiting students |
| MUSKM/1EKOE | Econometrics | 4 | Klz | 2+1+0 | 2 | Winter | The course is available to visiting students |
| MUMM/1MAKE | Marketing Communication | 4 | Zk+ | 1+0+1 | 2 | Winter | The course is available to visiting students |
| MUMM/1DMME | Expert Debate on FSE | 0 | Szv | 0+0+0 | 2 | Summer | |
| MUMM/1PDME | Master´s Thesis Preparation and Work Pla | 30 | Zp | 80S+0+0 | 2 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| MUPE/1BME | Business Models | 4 | Zk+ | 2+1+0 | 1 | Winter | The course is available to visiting students |
| MUE/1DEKE | Digital Economy | 3 | Zk+ | 2+0+0 | - | Winter | The course is available to visiting students |
| MUE/1BECE | Behavioral Economics | 3 | Klz | 2+0+2 | - | Winter | The course is available to visiting students |
| MUMM/1CSPE | Consumer Behaviour | 3 | Klz | 2+0+1 | - | Summer | The course is available to visiting students |
| MUFU/1VBME | Value Based Management | 3 | Klz | 2+1+0 | - | Summer | The course is available to visiting students |
| MUMM/1SRBE | Bata´s Management System | 3 | Klz | 1+0+1 | - | Summer | |
| MUMM/1CCME | Cross Cultural Management | 3 | Klz | 2+1+0 | - | Summer | The course is available to visiting students |
| CJV/1PRSK | Presentation Skills | 3 | Klz | 0+0+2 | - | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|