| Faculty | Faculty of Management and Economics (FAM) |
|---|---|
| Study programme | Management and Marketing (N0413A050031) |
| Branch of study / Specialization | Marketing Management (M19005/MM - 21) |
| Level of acquired qualification | Postgraduate Master |
| Form of study | Part time |
| Standard length of study | 2 years |
| Number of ECTS credits | 120 |
| Qualification awarded | Engineer (2) |
| Access to further studies | Doctoral study programme |
| Type of completion | Final state exam |
| Study and Examination Code | URL |
| Faculty coordinator for international students | unspecified |
| Key learning outcomes | The main goal of the study in the study program Management and Marketing is to prepare students both A) for their work in practice in the private, public and non-profit spheres in middle and senior management, with the ability of independent and comprehensive decision-making while applying a systematic and creative approach to problem solving. on the basis of knowledge and application of selected theoretical concepts, procedures and methods with the subsequent choice of the appropriate method of adaptation to systemic changes and global trends and resistance to external and internal risks, so B) for subsequent doctoral studies in the field or related. The aim of the study is to acquire professional knowledge, skills and general competences in the areas of management and marketing, including their specifics, which will enable graduates to orient themselves in professional problems focused on management, marketing, design management and public administration management. Other goals of the study include the acquisition of the necessary professional skills that will enable the acquired knowledge in an independent, creative and ethical way in professional practice, aimed at obtaining new information and their reflection leading to the development of new approaches and methods of management and marketing. Last but not least, the aim of the study program is to acquire the necessary general skills that will enable graduates to hold positions in managerial and managerial positions in connection with the application of their language skills to operate in an international globalizing environment, taking into account the need for development and education, coordination of activities, team cooperation and awareness of responsibility for their decisions not only to the organization but also to society. Last but not least, an understanding of the general connections between the disciplines studied and the acquisition of the ability to use and further develop the acquired knowledge, skills and competences in one's professional life. |
| Specific admission requirements | Successful pass in the written entrance examination. |
| Specific provisions for recognition of prior learning | General Rules for the Recognition of Previous Studies |
| Qualification requirements and regulations | unspecified |
| Profile of the programme | unspecified |
| Persistence requirements | K tomu, aby mohl student FaME pokračovat ve studiu ve druhém roce magisterského studijního programu (dále jen "MSP"), je nutno získat alespoň 65 % kreditů z povinných předmětů za první rok studia podle aktuálních studijních plánů pro dané studijní programy a obory. Výše kreditů nutných pro postup do druhého roku studia MSP se zaokrouhluje na celé kredity dolů a je zveřejněna v Rozhodnutí děkana pro příslušný akademický rok. |
| Occupational profiles of graduates with examples | unspecified |
| Branch of study / Specialization guarantor | Pilík Michal, doc. Ing. Ph.D. |
| Status | Recommended year of study | Recommended semester | Course code | Course title (* Final State Examination) | Language of instruction | Number of ECTS credits | Course availability |
|---|---|---|---|---|---|---|---|
| Compulsory | 1 | Winter | MUE/2MIK2 | Microeconomics II | Czech | 5 | |
| Compulsory | 1 | Winter | MUSKM/2KMR | Quantitative Methods for Decision Making | Czech | 5 | |
| Compulsory | 1 | Winter | MUMM/2DMAR | Digital Marketing | Czech Czech Czech | 3 | |
| Compulsory | 1 | Winter | MUPE/2MAU2 | Management Accounting 2 | Czech | 5 | |
| Compulsory | 1 | Winter | MUMM/2SMAN | Strategic Management | Czech | 4 | |
| Compulsory | 1 | Winter | MUMM/2MANZ | Brand Management | Czech Czech Czech | 4 | The course is available to visiting students |
| Compulsory | 1 | Winter | MUPI/2RPO | Reengineering of Enterprise Processes | Czech | 4 | |
| Compulsory | 1 | Winter | MUMM/2AMAR | Applied Marketing Research | Czech Czech Czech | 4 | |
| Compulsory option | 1 | Winter | MUPE/2BM | Business Models | Czech | 4 | |
| Compulsory option | 1 | Winter | MUMM/2KMPK | Culture of spoken and written communication | Czech | 3 | |
| Compulsory | 1 | Summer | MUPI/2MIS | Managerial Information System | Czech | 4 | |
| Compulsory | 1 | Summer | MUMM/2OBJE | Business Negotiation | Czech | 3 | |
| Compulsory | 1 | Summer | MUE/2MAK2 | Macroeconomics II | Czech | 5 | |
| Compulsory | 1 | Summer | MUSKM/2RIM | Risk management | Czech | 5 | |
| Compulsory | 1 | Summer | MUMM/2MARA | Marketing Applications | Czech | 4 | |
| Compulsory option | 1 | Summer | CJV/2WIDE | German for Business | German | 3 | |
| Compulsory option | 1 | Summer | CJV/2BUEN | Business English | English | 3 | |
| Compulsory option | 1 | Summer | MUMM/2CSPO | Consumer Behaviour | Czech | 3 | The course is available to visiting students |
| Compulsory option | 1 | Summer | MUMM/2ZAPR | Basics of Project Management Basics of Project Management | Czech | 3 | |
| Compulsory option | 1 | Summer | MUMM/2MARE | Marketing Applications | English English English | 4 | The course is available to visiting students |
| Compulsory option | 1 | Summer | MUMM/2HPBA | Baťa Company-History of Bussiness | Czech | 3 | |
| Compulsory | 2 | Winter | MUMM/2MMA | International marketing | Czech | 4 | |
| Compulsory | 2 | Winter | MUSKM/2EKO | Econometrics | Czech | 4 | |
| Compulsory | 2 | Winter | MUMM/2MAET | Business Ethics | Czech | 3 | |
| Compulsory | 2 | Winter | MUMM/2RL2 | Human Resource Management 2 | Czech | 3 | |
| Compulsory | 2 | Winter | MUMM/2MAKO | Marketing Communication | Czech | 4 | |
| Compulsory | 2 | Winter | MURVP/2PPE2 | Law for Economists 2 | Czech | 4 | The course is available to visiting students |
| Compulsory | 2 | Winter | MUMM/2SDP4 | Master´s Thesis Seminar | Czech | 2 | |
| Compulsory option | 2 | Winter | MUMM/2MAEE | Business Ethics | English | 3 | |
| Compulsory | 2 | Summer | MUMM/2DMMM | Expert debate on FSE subjects: Economics, Economical-Mathematical Methods, Management, Marketing (*) | Czech | 0 | |
| Compulsory | 2 | Summer | MUMM/2PDP4 | Preparation of Master's Thesis | Czech | 30 | |
| Compulsory option | - | Winter | MUE/2BECO | Behavioral Economics | Czech | 3 | |
| Compulsory option | - | Winter | MUE/2DEKO | Digital Economy | Czech | 3 | |
| Compulsory option | - | Winter | MUMM/2RVZZ | Customer Relationship Management | Czech | 3 | |
| Compulsory option | - | Summer | KAGD/2OMGD | Graphic design minimum | Czech | 3 |