| Faculty | Faculty of Management and Economics (FAM) |
|---|---|
| Study programme | Management and Marketing (N0413A050031) |
| Branch of study / Specialization | Marketing Management (M19005/MM - 21) |
| Level of acquired qualification | Postgraduate Master |
| Form of study | Part time |
| Standard length of study | 2 years |
| Number of ECTS credits | 120 |
| Qualification awarded | Engineer (2) |
| Access to further studies | Doctoral study programme |
| Type of completion | Final state exam |
| Study and Examination Code | URL |
| Faculty coordinator for international students | unspecified |
| Key learning outcomes | The main goal of the study in the study program Management and Marketing is to prepare students both A) for their work in practice in the private, public and non-profit spheres in middle and senior management, with the ability of independent and comprehensive decision-making while applying a systematic and creative approach to problem solving. on the basis of knowledge and application of selected theoretical concepts, procedures and methods with the subsequent choice of the appropriate method of adaptation to systemic changes and global trends and resistance to external and internal risks, so B) for subsequent doctoral studies in the field or related. The aim of the study is to acquire professional knowledge, skills and general competences in the areas of management and marketing, including their specifics, which will enable graduates to orient themselves in professional problems focused on management, marketing, design management and public administration management. Other goals of the study include the acquisition of the necessary professional skills that will enable the acquired knowledge in an independent, creative and ethical way in professional practice, aimed at obtaining new information and their reflection leading to the development of new approaches and methods of management and marketing. Last but not least, the aim of the study program is to acquire the necessary general skills that will enable graduates to hold positions in managerial and managerial positions in connection with the application of their language skills to operate in an international globalizing environment, taking into account the need for development and education, coordination of activities, team cooperation and awareness of responsibility for their decisions not only to the organization but also to society. Last but not least, an understanding of the general connections between the disciplines studied and the acquisition of the ability to use and further develop the acquired knowledge, skills and competences in one's professional life. |
| Specific admission requirements | Successful pass in the written entrance examination. |
| Specific provisions for recognition of prior learning | General Rules for the Recognition of Previous Studies |
| Qualification requirements and regulations | unspecified |
| Profile of the programme | unspecified |
| Persistence requirements | K tomu, aby mohl student FaME pokračovat ve studiu ve druhém roce magisterského studijního programu (dále jen "MSP"), je nutno získat alespoň 65 % kreditů z povinných předmětů za první rok studia podle aktuálních studijních plánů pro dané studijní programy a obory. Výše kreditů nutných pro postup do druhého roku studia MSP se zaokrouhluje na celé kredity dolů a je zveřejněna v Rozhodnutí děkana pro příslušný akademický rok. |
| Occupational profiles of graduates with examples | unspecified |
| Branch of study / Specialization guarantor | Pilík Michal, doc. Ing. Ph.D. |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| MUMM/2MANZ | Brand Management | 4 | Zk+ | 15S+0+0 | 1 | Winter | The course is available to visiting students |
| MUE/2MIK2 | Microeconomics II | 5 | Zk+ | 20S+0+0 | 1 | Winter | |
| MUPE/2MAU2 | Management Accounting 2 | 5 | Zk+ | 20S+0+0 | 1 | Winter | |
| MUSKM/2KMR | Quantitative Methods for Decision Making | 5 | Zk+ | 20S+0+0 | 1 | Winter | |
| MUMM/2SMAN | Strategic Management | 4 | Zk+ | 15S+0+0 | 1 | Winter | |
| MUPI/2RPO | Reengineering of Enterprise Processes | 4 | Zk+ | 15S+0+0 | 1 | Winter | |
| MUMM/2DMAR | Digital Marketing | 3 | Klz | 15S+0+0 | 1 | Winter | |
| MUMM/2AMAR | Applied Marketing Research | 4 | Zk+ | 15S+0+0 | 1 | Winter | |
| MUE/2MAK2 | Macroeconomics II | 5 | Zk+ | 20S+0+0 | 1 | Summer | |
| MUMM/2OBJE | Business Negotiation | 3 | Klz | 10S+0+0 | 1 | Summer | |
| MUPI/2MIS | Managerial Information System | 4 | Zk+ | 20S+0+0 | 1 | Summer | |
| MUSKM/2RIM | Risk management | 5 | Zk+ | 20S+0+0 | 1 | Summer | |
| MUMM/2MARA | Marketing Applications | 4 | Zk+ | 15S+0+0 | 1 | Summer | |
| MUSKM/2EKO | Econometrics | 4 | Klz | 15S+0+0 | 2 | Winter | |
| MURVP/2PPE2 | Law for Economists 2 | 4 | Zk+ | 15S+0S+0S | 2 | Winter | The course is available to visiting students |
| MUMM/2MAET | Business Ethics | 3 | Klz | 10S+0+0 | 2 | Winter | |
| MUMM/2RL2 | Human Resource Management 2 | 3 | Zk+ | 10S+0+0 | 2 | Winter | |
| MUMM/2MAKO | Marketing Communication | 4 | Zk+ | 10S+0+0 | 2 | Winter | |
| MUMM/2SDP4 | Master´s Thesis Seminar | 2 | Zp | 10S+0+0 | 2 | Winter | |
| MUMM/2MMA | International marketing | 4 | Zk+ | 15S+0+0 | 2 | Winter | |
| MUMM/2PDP4 | Preparation of Master's Thesis | 30 | Zp | 0S+0+0 | 2 | Summer | |
| MUMM/2DMMM | Expert Debate on FSE | 0 | Szv | 0+0+0 | 2 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| MUMM/2MARE | Marketing Applications | 4 | Zk+ | 15S+0+0 | 1 | Summer | The course is available to visiting students |
| MUMM/2MAEE | Business Ethics | 3 | Klz | 10S+0+0 | 2 | Winter |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| MUPE/2BM | Business Models | 4 | Zk+ | 15S+0+0 | 1 | Winter | |
| MUMM/2KMPK | Culture of spoken and written communic | 3 | Klz | 10S+0+0 | 1 | Winter | |
| MUMM/2CSPO | Consumer Behaviour | 3 | Klz | 10S+0+0 | 1 | Summer | The course is available to visiting students |
| MUMM/2ZAPR | Basics of Project Management | 3 | Klz | 10S+0+0 | 1 | Summer | |
| MUMM/2HPBA | Baťa Company-History of Bussiness | 3 | Klz | 10S+0+0 | 1 | Summer | |
| MUMM/2RVZZ | Customer Relationship Management | 3 | Klz | 10S+0+0 | - | Winter | |
| MUE/2DEKO | Digital Economy | 3 | Zk+ | 10S+0+0 | - | Winter | |
| MUE/2BECO | Behavioral Economics | 3 | Klz | 10S+0+0 | - | Winter | |
| KAGD/2OMGD | Graphic design minimum | 3 | Klz | 10S+0+0 | - | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|---|---|---|---|---|---|---|
| CJV/2WIDE | German for Business | 3 | Klz | 10S+0+0 | 1 | Summer | |
| CJV/2BUEN | Business English | 3 | Klz | 10S+0+0S | 1 | Summer |
| Course code | Course title | credits | Completion | Time requirements | Recommended year of study | Recommended semester | Course availability |
|---|