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Lecturer(s)
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Horák Martin, Ing.
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Homolka Lubor, Ing. Ph.D.
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Horák Martin, Ing. Ph.D.
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Kučera Filip, Ing. Ph.D.
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Course content
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Behavioural economics enriches neoclassical economic theory by including social, cognitive and emotional factors. This approach seeks to explain the systematic deviance of the standard economic models based on the rationality of agents. List of topics which will be discussed throughout the semester. - Introduction to the Behavioral Economics course - Organisation of the course, discussion about the positive role of economics - What is Behavioral Economics? - Key terms and principles - Research methods and experimental design for experimental economics - Bounded rationality - econs vs. humans - Heuristics and humans behaviour - Behavioral economics and public sector - application in healthcare, taxation policies, etc. - Economics of happiness and wealth - Systematic errors in the decision-making process - Behavioral extension to game theory
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming)
- Home preparation for classes
- 53 hours per semester
- Preparation for course credit
- 10 hours per semester
- Participation in classes
- 12 hours per semester
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| learning outcomes |
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| Knowledge |
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| use cognitive biases and heuristics |
| use cognitive biases and heuristics |
| explain the Two mental systems concept |
| explain the Two mental systems concept |
| explain the differences between the Standard risk theory and the Prospect theory |
| explain the differences between the Standard risk theory and the Prospect theory |
| design a behavioral intervention |
| design a behavioral intervention |
| apply behavioral intervention |
| apply behavioral intervention |
| Skills |
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| efectively uses cognitive biases and heuristics in decision making |
| efectively uses cognitive biases and heuristics in decision making |
| explains possible irrational behaviour and proposes solutions on how to mitigate such behaviour based on the concept of Two mental systems |
| explains possible irrational behaviour and proposes solutions on how to mitigate such behaviour based on the concept of Two mental systems |
| clarifying different risk-taking behaviour of individuals based on the Prospect theory |
| clarifying different risk-taking behaviour of individuals based on the Prospect theory |
| proposes effective behavioural interventions across fields such as marketing or finance |
| proposes effective behavioural interventions across fields such as marketing or finance |
| designs and applies behavioural interventions based on the most recent behavioural frameworks |
| designs and applies behavioural interventions based on the most recent behavioural frameworks |
| teaching methods |
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| Knowledge |
|---|
| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Written examination |
| Written examination |
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Recommended literature
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Ariely, Dan. Jak drahé je zdarma : proč chytří lidé přijímají špatná rozhodnutí : iracionální faktory v ekonomice i v životě. Vyd. 1. Praha : Práh, 2009. ISBN 978-80-7252-239-2.
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BEBALAVÁ-SIČÁKOVÁ, Emília. Behaviorálné základy verejnej politiky. Bratislava: Univerzita Komenského v Bratislave. ISBN 978-80-223-3928-5.
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Behavioral Insights Team (2014). EAST: Four simple ways to apply behavioral insights. Dostupné z:https://38r8om2xjhhl25mw24492dir-wpengine.netdna-ssl.com/wp-content/uploads/2015/07/BIT-Publication-EAST_FA_WEB.pdf.
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Dhami, Sanjit S. The foundations of behavioral economic analysis. Volume 1, Behavioral economics of risk, uncertainty, and ambiguity. Oxford : Oxford University Press, 2019. ISBN 9780198835608.
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KAHNEMAN, Daniel. Myšlení: rychlé a pomalé. V Brně: Jan Melvil, 2012. ISBN 978-80-87270-42-4.
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P. Dolan et al. Mindspace: Influencing Behaviour through Public Polic. London: Cabinet Office and the Institute for Government., 2010.
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THALER, Richard H. a Cass R. SUNSTEIN. Nudge (Šťouch): jak postrčit lidi k lepšímu rozhodování o zdraví, majetku a štěstí. Zlín: Kniha Zlín, 2010. ISBN 978-80-87162-66-8.
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THALER, Richard H. Neočekávané chování. Argo, Dokořán, 2015. ISBN 978-80-257-2121-6.
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