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Vyučující
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Illík Rostislav, dr ak. soch.
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Obsah předmětu
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Předmět zahrnuje jednotlivé části: Corporate design jako součást CI, základní pojmy CD, historické kořeny CD, vizuální typologie značek, současné trendy, design manuál, struktura a účel použití.
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Studijní aktivity a metody výuky
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Přednášení
- Účast na výuce
- 14 hodin za semestr
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| Předpoklady |
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| Odborné znalosti |
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| -describe the historical development of corporate design and the personalities who influenced it -learn about the different types of corporate design and its application in practice -explain the basic types of visual identities and logotypes -define the basic requirements for the creation of a new visual style -explain what a visual style manual is and how to work with it |
| -describe the historical development of corporate design and the personalities who influenced it -learn about the different types of corporate design and its application in practice -explain the basic types of visual identities and logotypes -define the basic requirements for the creation of a new visual style -explain what a visual style manual is and how to work with it |
| Odborné dovednosti |
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| -exploit the attainment of knowledge in the field of corporate design (CD) -establish the basic objectives when solving a new CD solution or redesigning an existing one -Ability to work as a team on these projects with graphic designers -the ability to professionally assess new CD solutions submitted -adopt the latest CD trends in practice using new technologies |
| -exploit the attainment of knowledge in the field of corporate design (CD) -establish the basic objectives when solving a new CD solution or redesigning an existing one -Ability to work as a team on these projects with graphic designers -the ability to professionally assess new CD solutions submitted -adopt the latest CD trends in practice using new technologies |
| Výsledky učení |
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| Odborné znalosti |
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| Student - absolvent předmětu se dokáže orientovat v problematice corporate designu a je schopen prakticky používat nabyté znalosti v praxi. Měl by dokázat jak zadávat, tak hodnotit projekty z oblasti CD. |
| Student - absolvent předmětu se dokáže orientovat v problematice corporate designu a je schopen prakticky používat nabyté znalosti v praxi. Měl by dokázat jak zadávat, tak hodnotit projekty z oblasti CD. |
| - clarification of the historical development of Corporate Design (CD) and Corporate Identity (CI) - defining individual concepts and functions in the field of CD and CI - explain to the client what CD and CI are and their importance today - ability to define visual style (CD) and visual design - explain the strategic importance of consistent use of CD and CI in practice |
| - clarification of the historical development of Corporate Design (CD) and Corporate Identity (CI) - defining individual concepts and functions in the field of CD and CI - explain to the client what CD and CI are and their importance today - ability to define visual style (CD) and visual design - explain the strategic importance of consistent use of CD and CI in practice |
| Odborné dovednosti |
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| - use basic visual communication tools CD and CI in practice - identify the basic individual graphic elements when creating a CD - describe the principles of using the visual style guide in practice - ability to assess individual elements of a CD both professionally and critically - the ability to explain and explain the function of CD and CI in the present and future |
| - use basic visual communication tools CD and CI in practice - identify the basic individual graphic elements when creating a CD - describe the principles of using the visual style guide in practice - ability to assess individual elements of a CD both professionally and critically - the ability to explain and explain the function of CD and CI in the present and future |
| Vyučovací metody |
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| Odborné znalosti |
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| Přednášení |
| Přednášení |
| Hodnotící metody |
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| Písemná zkouška |
| Písemná zkouška |
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Doporučená literatura
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kolektiv autorů. Identita společnosti, publikace pro interní potřebu SPT TELECOM. Praha, 2004.
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kolektiv autorů. Total Identity. Amsterdam, 2004.
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M. Kotyza, O. Kafka. CORPORATE IDENTITY SET. 2. vydání PRAHA Kafka Design Studio, 2006.
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Meggs, Philip B. A History of Graphic Design. USA, 1998.
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Mollerup, P. Marks of Excellence.
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Svoboda, Václav. Corporate identity : učební text. Vyd. 1. Zlín : Univerzita Tomáše Bati, 2003. ISBN 8073181061.
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