-
Auditing organizational communication : a handbook of research, theory and practice. London ; New York : Routledge, 2009. ISBN 978-0-415-41445-6.
-
Andrerson, D., Sweeney, D., Williams, T. An Introduction to Management Science - Quantitative Approaches To Decision Making,10e. Thomson South-Western Publishing, 2003. ISBN 0-324-14563-2.
-
CRANE, A. et al. The Oxford Handbook of Corporate Social Responsibility. 1st ed. New York: Oxford University Press,, 2008. ISBN 978-0-19-921159-3.
-
Dohnalova, Z., Dobeš, K. Microeconomics II.
-
DOLEJŠOVÁ, M. Basics Of Quantitative Methods.
-
HAMDY A. TAHA. Operations Research: An Introduction. 8th edition. Prentice Hall, Upper Saddle River, New Jersey,, 2007. ISBN 0-13-188923-0.
-
KELLER, K. L. Strategic Brand Management. 3nd edition. New Jersey: Prentice Hall, 2008. ISBN 0-13-188859-5.
-
LADOVÁ, J. International Management and Marketing.
-
LADOVÁ, J. Management II.
-
MIKESKA, M. Macroeconomics II.
-
PILÍK, M. Business-to-Business Marketing. Zlín: Univerzita Tomáše Bati ve Zlíně,, 2006. ISBN 80-7318-452-4.
-
USUNIER, J. C., LEE, J. A. Marketing Across.Cultures 5th. Ed. Prentice Hall. Pearson Education, 2009. ISBN 978-0-273-71391-3.
-
VANĚK, J. Marketing Aplications.
-
ZIMOLA, B., STŘÍŽ, P. Quantitative Methods for Managerial Making.
|