The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and investigate the present marketing and efficacy of social media in promoting special ice company and determine the extent to which social media influences consumer purchasing decisions
Anotace v angličtině
The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and investigate the present marketing and efficacy of social media in promoting special ice company and determine the extent to which social media influences consumer purchasing decisions
Klíčová slova
Impact, effective, social media, Promotional tool, Brand awareness, Consumer
Behavior, Special Ice Company Limited.
Klíčová slova v angličtině
Impact, effective, social media, Promotional tool, Brand awareness, Consumer
Behavior, Special Ice Company Limited.
Rozsah průvodní práce
119 p.
Jazyk
AN
Anotace
The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and investigate the present marketing and efficacy of social media in promoting special ice company and determine the extent to which social media influences consumer purchasing decisions
Anotace v angličtině
The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and investigate the present marketing and efficacy of social media in promoting special ice company and determine the extent to which social media influences consumer purchasing decisions
Klíčová slova
Impact, effective, social media, Promotional tool, Brand awareness, Consumer
Behavior, Special Ice Company Limited.
Klíčová slova v angličtině
Impact, effective, social media, Promotional tool, Brand awareness, Consumer
Behavior, Special Ice Company Limited.
Zásady pro vypracování
Introduction
Define the objectives and the application methods used in the master’s thesis.
I.Theoretical part
Prepare a literature review focusing on the impact of social media as a promotional tool for special Ice company limited.
II.Practical part
Describe the structure and Activities of Special Ice Company.
Analyze and evaluate the Behaviour of Consumers of Special Ice company.
Develop a project to enhance the effectiveness of social media as a promotional tool for special company limited.
Elaborate the cost, time, and risk factors of the project.
Conclusion
Zásady pro vypracování
Introduction
Define the objectives and the application methods used in the master’s thesis.
I.Theoretical part
Prepare a literature review focusing on the impact of social media as a promotional tool for special Ice company limited.
II.Practical part
Describe the structure and Activities of Special Ice Company.
Analyze and evaluate the Behaviour of Consumers of Special Ice company.
Develop a project to enhance the effectiveness of social media as a promotional tool for special company limited.
Elaborate the cost, time, and risk factors of the project.
Conclusion
Seznam doporučené literatury
KREUTZER, R.T. Toolbox for Marketing and Management:2nd ed. Springer Nature
Switzerland AG 2019, ISBN 978-3-030-13822-6
MARSHALL, G. W., JOHNSTON, M.W. Marketing Management: 3rd ed. McGraw-Hill
Education, 2 Penn Plaza, New York, NY 10121., 2019. ISBN 978-1-259-63715-5
KOTLER, P., AMSTRONG, G., OLIVER, M., OPRESNIK, M.O. Principles of marketing
: 18th ed. United states: Pearson Education, 2021, ISBN 978-0-13-576659-0
SOLOMON, M.R., DAHL, D.W., WHITE, K.,ZAICHKOWSKY, J. L. and POLEGATO, R. Consumer behavior: Buying, having, and being.
Canada: Pearson Education, 2014, 59 s. ISBN 978-0-1334-5089-7.
SCHIFFMAN.,L.G.,WISENBLIT,J.Consumer behavior: 12th ed. United states: Pearson,2019, ISBN-10: 1292269243
Seznam doporučené literatury
KREUTZER, R.T. Toolbox for Marketing and Management:2nd ed. Springer Nature
Switzerland AG 2019, ISBN 978-3-030-13822-6
MARSHALL, G. W., JOHNSTON, M.W. Marketing Management: 3rd ed. McGraw-Hill
Education, 2 Penn Plaza, New York, NY 10121., 2019. ISBN 978-1-259-63715-5
KOTLER, P., AMSTRONG, G., OLIVER, M., OPRESNIK, M.O. Principles of marketing
: 18th ed. United states: Pearson Education, 2021, ISBN 978-0-13-576659-0
SOLOMON, M.R., DAHL, D.W., WHITE, K.,ZAICHKOWSKY, J. L. and POLEGATO, R. Consumer behavior: Buying, having, and being.
Canada: Pearson Education, 2014, 59 s. ISBN 978-0-1334-5089-7.
SCHIFFMAN.,L.G.,WISENBLIT,J.Consumer behavior: 12th ed. United states: Pearson,2019, ISBN-10: 1292269243
Přílohy volně vložené
questionnaire survey
Přílohy vázané v práci
ilustrace, schémata, tabulky
Převzato z knihovny
Ne
Plný text práce
Přílohy
Posudek(y) oponenta
Hodnocení vedoucího
Záznam průběhu obhajoby
supervisor’s questions
1. In few sentences, can you tell the committee what your project is all about? (Fully Answered)
2. What is your motivation to embark on a project for special Ice Company and not Zelenka Company in Zlin? (Fully Answered)
3. What would you have change or added if you were to do this project again? (Fully Answered)
reviewer’s questions
1. Why did you choose Special Ice Company to develop the project? What makes this company unique? (Fully Answered)
2. How did you proceed to construct the research sample of respondents? Please, explain. (Fully Answered)
3. Will you offer your project to a company for implementation? (Fully Answered)
additional questions
doc. Ing. Jena Švarcová, Ph.D.
1. What do you think about artificial intelligence? What is the current situation and what effects can we expect? (Fully Answered)
doc. Ing. Jana Matošková, Ph.D.
1. Can you describe the methodology of your work in more detail? Please focus on the selection of respondents. (Partly Answered)