The student presented her thesis.
Q: Do any of the selected advertisements try to persuade the target customers through reason? If yes, illustrate on examples. A: Almost all products try to sell through emotions, but there is one category that tries to sell through reason. (The student provides an example.) Q: In the author’s opinion, should any restrictions with regard to the use of persuasive strategies (either visual or verbal) in alcohol advertisements exist? If yes, which ones? A: (The student answered well.) Q: Why are slogans, buzz words and others, which you mention in your Conclusion (p. 55), used more frequently than storytelling etc. (p. 55) in the advertisements analysed? Can your conclusions on visual and verbal persuasive strategies be generalised also for other types of products advertised? A: Slogans and buzzwords catch the attention in small amount of time, this usually consists of small amount of words. They are used in places where they need to catch the attention fast. Storytelling is not used as much because you need the original text to connect it and people need to think about it. They are targeting moods. Q, Charvátová: That is your generalization? A: No. (The student provides examples and explains her arguments.) Q: Do persuasive strategies used in advertisements influence you in your buying habits? Which ones and how? A: Yes. Especially clothes or cosmetic products. Q, Nemčoková: You claim that the ads you analysed need to attract the attention really quickly because they are placed outdoors. To me these appear often in magazines where people can spend more time reading them. Are these ads that you chose specifically chosen from outdoors or also from magazines? A: My ads are mixed, from magazines and also outdoor ads. Q, Bell: Why is sex used to sell alcohol? Are you familiar with the term misogynist? A: (The student answered well.) They are stereotyped. Women are portrayed in a sexual position. Q, Bell: Does that advertisement sell to women? A: I think they try to show that with vodka you can have fun and it targets both men and women, because both men and women in the pictures are having fun. If they put couples in the picture and so. Q, Bell: Are there any ads where sex sells, besides alcohol? A: For example condom ads. Q, Bell: How about car industry? A: Yes, I think so. Q, Bell: Do you think your conclusions go beyond alcohol industry? A: I think so.
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