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Course info
KAGD / XCOD
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Course description
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Department/Unit / Abbreviation
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KAGD
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XCOD
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Academic Year
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2017/2018
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Academic Year
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2017/2018
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Title
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Corporate Design
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Form of course completion
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Examination
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Form of course completion
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Examination
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Accredited / Credits
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Yes,
5
Cred.
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Type of completion
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Composite
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Type of completion
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Composite
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Time requirements
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Lecture
1
[HR/WEEK]
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Course credit prior to examination
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No
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Course credit prior to examination
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No
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Automatic acceptance of credit before examination
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Yes for FAI in the case of a previous evaluation Fx, yes for FAM in the case of a previous evaluation Fx, yes for FHS in the case of a previous evaluation Fx, yes for FLK in the case of a previous evaluation Fx, yes for FMK in the case of a previous evaluation F nebo Fx, yes for FT in the case of a previous evaluation Fx, no for others faculties.
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Included in study average
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A
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Language of instruction
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English
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Occ/max
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Automatic acceptance of credit before examination
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Yes for FAI in the case of a previous evaluation Fx, yes for FAM in the case of a previous evaluation Fx, yes for FHS in the case of a previous evaluation Fx, yes for FLK in the case of a previous evaluation Fx, yes for FMK in the case of a previous evaluation F nebo Fx, yes for FT in the case of a previous evaluation Fx, no for others faculties.
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Summer semester
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0 / -
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0 / -
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0 / -
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Included in study average
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A
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Winter semester
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0 / 10
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0 / 0
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1 / 40
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Winter semester
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Semester taught
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Winter semester
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Minimum (B + C) students
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not determined
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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English
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Internship duration
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0
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| No. of hours of on-premise lessons |
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Evaluation scale |
A|B|C|D|E|F|FX |
| Periodicity |
every year
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| Specification periodicity |
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Fundamental theoretical course |
No
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| Fundamental course |
No
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| Fundamental theoretical course |
No
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| Evaluation scale |
A|B|C|D|E|F|FX |
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Substituted course
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UFG/XCOD
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Preclusive courses
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N/A
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
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XLS
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Course objectives:
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The subject is aimed at introducing students to corporate design and providing them with the ability to apply this knowledge in advertising practice. The student gets acquainted with corporate design as an integral part of corporate identity (CI), historical development of visual style, terminology, design manual and with its usage in applications.
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Requirements on student
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Compulsory attendance at the first and last lecture.
75% score in the final test.
Oral examination.
Submission of the seminar task. The result of a subject examination is expressed on a six-point scale: A "výborně" (i.e. "excellent"), B "velmi dobře" (i.e. "very good"), C "dobře" (i.e. "good"), D "uspokojivě" (i.e. "satisfactory"), E "dostatečně" (i.e. "sufficient"), F "nedostatečně" (i.e. "fail").
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Content
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- Corporate design as a part of CI
- Basic terminology
- Historical roots of corporate design
- Visual typology of brands
- Current trends
- Design manual
- Structure and purpose
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Activities
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Fields of study
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Guarantors and lecturers
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Literature
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Recommended:
Meggs, Philip B. A History of Graphic Design. USA, 1998.
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Recommended:
Svoboda, Václav. Corporate identity : učební text. Vyd. 1. Zlín: Univerzita Tomáše Bati, 2003. ISBN 8073181061.
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Recommended:
M. Kotyza, O. Kafka. CORPORATE IDENTITY SET. 2. vydání PRAHA Kafka Design Studio, 2006.
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Recommended:
kolektiv autorů. Identita společnosti, publikace pro interní potřebu SPT TELECOM. Praha, 2004.
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Recommended:
Mollerup, P. Marks of Excellence.
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Recommended:
Studijní opora, CORPORATE DESIGN
(Rostislav Illík)
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Recommended:
kolektiv autorů. Total Identity. Amsterdam, 2004.
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Participation in classes
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14
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Total
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14
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Prerequisites
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Learning outcomes
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Assessment methods
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Teaching methods
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