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Course info
KAGD / A5VPF
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Course description
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Department/Unit / Abbreviation
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KAGD
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A5VPF
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Academic Year
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2017/2018
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Academic Year
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2017/2018
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Title
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Visual Presentation Company
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Form of course completion
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Classified course credit (exam)
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Form of course completion
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Classified course credit (exam)
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Accredited / Credits
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Yes,
2
Cred.
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Type of completion
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Composite
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Type of completion
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Composite
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Time requirements
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Lecture
1
[HR/WEEK]
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Course credit prior to examination
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No
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Course credit prior to examination
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No
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Automatic acceptance of credit before examination
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Yes for FAI in the case of a previous evaluation Fx, yes for FAM in the case of a previous evaluation Fx, yes for FHS in the case of a previous evaluation Fx, yes for FLK in the case of a previous evaluation Fx, yes for FMK in the case of a previous evaluation F nebo Fx, yes for FT in the case of a previous evaluation Fx, no for others faculties.
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Included in study average
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A
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Language of instruction
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Czech
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Occ/max
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Automatic acceptance of credit before examination
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Yes for FAI in the case of a previous evaluation Fx, yes for FAM in the case of a previous evaluation Fx, yes for FHS in the case of a previous evaluation Fx, yes for FLK in the case of a previous evaluation Fx, yes for FMK in the case of a previous evaluation F nebo Fx, yes for FT in the case of a previous evaluation Fx, no for others faculties.
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Summer semester
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0 / -
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0 / -
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0 / -
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Included in study average
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A
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Winter semester
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33 / -
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0 / -
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0 / -
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Winter semester
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Semester taught
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Winter semester
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Minimum (B + C) students
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not determined
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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Czech
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Internship duration
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0
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| No. of hours of on-premise lessons |
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Evaluation scale |
A|B|C|D|E|F|FX |
| Periodicity |
every year
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| Specification periodicity |
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Fundamental theoretical course |
No
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| Fundamental course |
No
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| Fundamental theoretical course |
No
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| Evaluation scale |
A|B|C|D|E|F|FX |
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Substituted course
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UFG/A5VPF
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Preclusive courses
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N/A
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
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XLS
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Course objectives:
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The subject is aimed at corporate design (CD) as an integral part of Corporate Identity subsystem, practical examples of visual style development, clarification of definitions, design manual, principles of its use. The aim of this course is to familiarize students with CD and mainly to teach them to use the knowledge in practical use. This course is intended only for students of Marketing Communications, daily studies.
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Requirements on student
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Compulsory attendance at the first and last lecture.
75% score in the final test.
Oral examination.
Submission of the seminar task.
The result of a subject examination is expressed on a six-point scale: A "výborně" (i.e. "excellent"), B "velmi dobře" (i.e. "very good"), C "dobře" (i.e. "good"), D "uspokojivě" (i.e. "satisfactory"), E "dostatečně" (i.e. "sufficient"), F "nedostatečně" (i.e. "fail").
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Content
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- Corporate design as a part of CI
- Basic terminology
- Historical roofs of corporate design
- Visual typology of brands
- Current trends
- Design manual
- Structure and purpose
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Activities
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Fields of study
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Guarantors and lecturers
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Literature
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Recommended:
Meggs, Philip B. A History of Graphic Design. USA, 1998.
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Recommended:
Svoboda, Václav. Corporate identity : učební text. Vyd. 1. Zlín: Univerzita Tomáše Bati, 2003. ISBN 8073181061.
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Recommended:
M. Kotyza, O. Kafka. CORPORATE IDENTITY SET. 2. vydání PRAHA Kafka Design Studio, 2006.
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Recommended:
kolektiv autorů. Identita společnosti, publikace pro interní potřebu SPT TELECOM. Praha, 2004.
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Recommended:
Mollerup, P. Marks of Excellence.
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Recommended:
Studijní opora, CORPORATE DESIGN
(Rostislav Illík)
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Recommended:
kolektiv autorů. Total Identity. Amsterdam, 2004.
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Participation in classes
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14
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Total
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14
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Prerequisites
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Learning outcomes
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Assessment methods
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Teaching methods
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