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Course info
KAGD / ZVK2
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Course description
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Department/Unit / Abbreviation
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KAGD
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ZVK2
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Academic Year
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2017/2018
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Academic Year
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2017/2018
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Title
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Basics of Visual Communication 2
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Form of course completion
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Course credit
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Form of course completion
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Course credit
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Accredited / Credits
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Yes,
1
Cred.
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Type of completion
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Composite
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Type of completion
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Composite
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Time requirements
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Lecture
1
[HR/WEEK]
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Course credit prior to examination
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No
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Course credit prior to examination
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No
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Automatic acceptance of credit before examination
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Yes for FAI in the case of a previous evaluation Fx, yes for FAM in the case of a previous evaluation Fx, yes for FHS in the case of a previous evaluation Fx, yes for FLK in the case of a previous evaluation Fx, yes for FMK in the case of a previous evaluation F nebo Fx, yes for FT in the case of a previous evaluation Fx, no for others faculties.
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Included in study average
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N
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Language of instruction
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Czech
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Occ/max
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Automatic acceptance of credit before examination
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Yes for FAI in the case of a previous evaluation Fx, yes for FAM in the case of a previous evaluation Fx, yes for FHS in the case of a previous evaluation Fx, yes for FLK in the case of a previous evaluation Fx, yes for FMK in the case of a previous evaluation F nebo Fx, yes for FT in the case of a previous evaluation Fx, no for others faculties.
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Summer semester
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0 / -
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0 / -
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9 / -
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Included in study average
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N
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Winter semester
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0 / -
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0 / -
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0 / -
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Summer semester
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Semester taught
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Summer semester
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Minimum (B + C) students
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not determined
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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Czech
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Internship duration
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0
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| No. of hours of on-premise lessons |
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Evaluation scale |
S|N |
| Periodicity |
every year
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| Specification periodicity |
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Fundamental theoretical course |
No
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| Fundamental course |
No
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| Fundamental theoretical course |
No
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| Evaluation scale |
S|N |
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Substituted course
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UFG/ZVIK2
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Preclusive courses
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N/A
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
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XLS
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Course objectives:
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The subject is aimed at advertising media and explanation of principles, rules and new tendencies of graphic modifications of advertising media. The aim of this course is to make students acquinted with rules of graphic production, so that students are able to independently and professionaly evaluate the results of graphic design work. This course is intended only for students of Marketing Communications, daily studies.
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Requirements on student
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Compulsory attendance at the first and last lecture.
75% score in the final test.
Oral examination.
Submission of the seminar task.
The form of assessment of subject is course pass ("zápočet"). The result of a course pass is expressed on the scale: a) "započteno" (i.e. "pass"), b) "nezapočteno" (i.e. "fail").
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Content
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- Promotional tools
- Working principles with elements of graphic design: typeface, setting, colour, text and
illustration, work with photographs
- Creating logotypes, company prints, bulletins, leaflets, posters, packagings etc.
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Activities
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Fields of study
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Guarantors and lecturers
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Literature
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-
Recommended:
Pincas, Stéphane. Dějiny reklamy. V Praze : Slovart : Taschen, 2009. ISBN 978-80-7391-266-6.
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Recommended:
Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. Praha: Slovart, 2008. ISBN 978-80-7391-030-3.
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Recommended:
Dabner, David. Grafický design v praxi : [zásady, postupy, projekty]. Vyd. 1. [Praha]: Slovart, 2004. ISBN 80-7209-597-8.
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Recommended:
Ambrose, Gavin. Layout : velký průvodce grafickou úpravou. Vyd. 1. Brno: Computer Press, 2009. ISBN 978-80-251-2165-8.
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Recommended:
Parker, Roger C. Profesionální design v reklamě. Brno: Softpress, 2000. ISBN 8090282407.
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Recommended:
Dusong, Jean-Duc. Typografie od olova k počítačům. 1. vyd. Praha: Svojtka a Vašut, 1997. ISBN 8071802964.
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Participation in classes
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14
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Total
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14
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Prerequisites
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Learning outcomes
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Assessment methods
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Teaching methods
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