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Course info KAGD / DVKG : Course description

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Department/Unit / Abbreviation	KAGD / DVKG			Academic Year	2017/2018
Academic Year	2017/2018
Title	Visual Communication and Visual Literacy			Form of course completion	Examination
Form of course completion	Examination
Accredited / Credits	Yes, 7 Cred.			Type of completion	Composite
Type of completion	Composite
Time requirements	Lecture 12 [HR/SEM]			Course credit prior to examination	No
Course credit prior to examination	No
Automatic acceptance of credit before examination	Yes for FAI in the case of a previous evaluation Fx, yes for FAM in the case of a previous evaluation Fx, yes for FHS in the case of a previous evaluation Fx, yes for FLK in the case of a previous evaluation Fx, yes for FMK in the case of a previous evaluation F nebo Fx, yes for FT in the case of a previous evaluation Fx, no for others faculties.
Included in study average	N
Language of instruction	Czech
Occ/max				Automatic acceptance of credit before examination	Yes for FAI in the case of a previous evaluation Fx, yes for FAM in the case of a previous evaluation Fx, yes for FHS in the case of a previous evaluation Fx, yes for FLK in the case of a previous evaluation Fx, yes for FMK in the case of a previous evaluation F nebo Fx, yes for FT in the case of a previous evaluation Fx, no for others faculties.
Summer semester	0 / -	0 / -	0 / -	Included in study average	N
Winter semester	17 / -	0 / -	0 / -	Repeated registration	YES
Repeated registration	YES
Timetable	Yes			Semester taught	Winter + Summer
Semester taught	Winter + Summer
Minimum (B + C) students	not determined			Optional course	Yes
Optional course	Yes
Language of instruction	Czech			Internship duration	0
No. of hours of on-premise lessons				Evaluation scale	S|N
Periodicity	every year
Specification periodicity				Fundamental theoretical course	No
Fundamental course	No
Fundamental theoretical course	No
Evaluation scale	S|N
Substituted course	UFG/DVKG
Preclusive courses	N/A
Prerequisite courses	N/A
Informally recommended courses	N/A
Courses depending on this Course	N/A
Histogram of students' grades over the years: Graphic PNG ,  XLS

Course objectives:
The subject is aimed at comparative analyses of professional literature, interpretation of own procedures and designer realization from the viewpoint of the studied problems. The subject focuses on contemporary tendencies in the area and explains basic definitions from the area of visual communications and literacy. Basic parameters and definition visual communication. Personality: Otto Neurath, Henry Dreyfuss, Gerd Arntz, Ladislav Sutnar, Charles Bliss, Miroslav Klivar, Otl Aicher, Ladislav Kessner, Tufte, Mc Luhan, Elkins atd.
Requirements on student
Continuous study of professional literature.The result of a subject examination is expressed on a six-point scale: A "výborně" (i.e. "excellent"), B "velmi dobře" (i.e. "very good"), C "dobře" (i.e. "good"), D "uspokojivě" (i.e. "satisfactory"), E "dostatečně" (i.e. "sufficient"), F "nedostatečně" (i.e. "fail").
Content
- Written reflections - Essays - News - Comments - Critical analyses of selected topics and assignments from the theory of visual communications - Visual studies
Activities
Fields of study
Guarantors and lecturers
Guarantors: doc. PaedDr. Jiří Eliška (100%),  Lecturer: doc. PaedDr. Jiří Eliška (100%),
Literature
Basic: Eco, Umberto. Meze interpretace. 1. české vyd. Praha: Karolinum, 2004. ISBN 80-246-0740-9. Basic: Možnosti vizuálních studií : obrazy, texty, interpretace. 1. vyd. Brno: Společnost pro odbornou literaturu - Barrister & Principal : Masarykova univerzita, Filozofic, 2007. ISBN 978-80-87029-26-8. Basic: Jacques Aumont. Obraz. Akademie múzických umění v Praze, 2005. ISBN 80-7331-045-7. Basic: Postman, Neil. Ubavit se k smrti. Veřejná komunikace ve věku zábavy. Praha: Mladá fronta, 1999. Basic: KESSNER, Ladislav. Vizuální teorie. Současné angloamerické myšlení o výtvarných dílech. Jinočany: H+H, 2005. ISBN 80-7319-054-0. Recommended: Meško, Dušan. Akademická příručka. České, upr. vyd. Martin: Osveta, 2006. ISBN 80-8063-219-7. Recommended: Tufte, Edward R. Beautiful evidence. Cheshire: Graphics Press, 2006. ISBN 0-9613921-7-7. Recommended: McLUHAN, Marshall. Člověk, media a elektronická kultura. Brno: Jota, 2008. ISBN 978-80-7217-128-6. Recommended: Bergström, Bo. Essentials of visual communication. London: Laurence King, 2008. ISBN 978-1-85669-577-0. Recommended: SCRUTON, Roger. Estetické porozumění. Eseje o filozofii, umění a kultuře. Brno: Barrister+Principal, 2005. ISBN 80-85947-92-7. Recommended: KRESS, Gunter. Literacy in the New Media Age. New York: Routledge, 2003. Recommended: KESSNER, Ladislav, ml. Muzeum umění v digitální době. Vnímání obrazů a prožitek umění v soudobé společnosti. Praha: Argo a Národní galerie, 2000. ISBN 80-7035-155-1. Recommended: STUNKEN Marita, CARTWRIGHT Lisa. Studia vizuální kultury. Praha: Portál, 2009. ISBN 978-80-7367-556-1. Recommended: POSTMAN, Neil. Ubavit se k smrti. Praha: Mladá fronta, 1999. ISBN 80-204-0747-2. Recommended: TUFTE, Edward Rolf. Visual Literacy. New York: Routledge, 2008. ISBN 978-0-415-95811-0.
Time requirements
All forms of study Activities Time requirements for activity [h] Home preparation for classes 13 Total 13
Prerequisites
Learning outcomes
Assessment methods
Teaching methods