Práca spracováva CRM analýzu vzťah zákazník predajca. Zameriava sa na vzťahy a lojalitu zákazníkov v podniku SLOVMAG a.s. Lubeník. Rozpracovaný je problém plánovania v podniku, controlling v podniku. V praktickej časti je popísaná spoločnosť SLOVMAG a.s. Zameral som sa na plánovanie, controlling a navrhol som projekt spokojnosti zákazníkov.
Projekt spokojnosti zákazníkov je spracovanie katalógu výrobkov v elektronickej podobe. Hlavným cieľom je schopnosť podniku aplikovať a využiť produkt pri svojej obchodnej stratégií spoločnosti a zaviesť ho do praxe.
Annotation in English
Script elaborates CRM analysis of relation between vendor and customer. It focuses at relation and loyalty of customers in company SLOVMAG a.s. Lubeník. There is elaborated the problem of corporate planning and controlling. In practical part is described Company SLOVMAG a.s.. I have focused at the planning, controlling and suggested project of customer´s satisfaction.
Project of customer´s satisfaction is elaboration of products catalogue in electronic version. The main purpose is a capability of company to apply and take advantage of the product in company sales strategy and apply it to the praxis.
Script elaborates CRM analysis of relation between vendor and customer. It focuses at relation and loyalty of customers in company SLOVMAG a.s. Lubeník. There is elaborated the problem of corporate planning and controlling. In practical part is described Company SLOVMAG a.s.. I have focused at the planning, controlling and suggested project of customer´s satisfaction.
Project of customer´s satisfaction is elaboration of products catalogue in electronic version. The main purpose is a capability of company to apply and take advantage of the product in company sales strategy and apply it to the praxis.
Length of the covering note
94
Language
CZ
Annotation
Práca spracováva CRM analýzu vzťah zákazník predajca. Zameriava sa na vzťahy a lojalitu zákazníkov v podniku SLOVMAG a.s. Lubeník. Rozpracovaný je problém plánovania v podniku, controlling v podniku. V praktickej časti je popísaná spoločnosť SLOVMAG a.s. Zameral som sa na plánovanie, controlling a navrhol som projekt spokojnosti zákazníkov.
Projekt spokojnosti zákazníkov je spracovanie katalógu výrobkov v elektronickej podobe. Hlavným cieľom je schopnosť podniku aplikovať a využiť produkt pri svojej obchodnej stratégií spoločnosti a zaviesť ho do praxe.
Annotation in English
Script elaborates CRM analysis of relation between vendor and customer. It focuses at relation and loyalty of customers in company SLOVMAG a.s. Lubeník. There is elaborated the problem of corporate planning and controlling. In practical part is described Company SLOVMAG a.s.. I have focused at the planning, controlling and suggested project of customer´s satisfaction.
Project of customer´s satisfaction is elaboration of products catalogue in electronic version. The main purpose is a capability of company to apply and take advantage of the product in company sales strategy and apply it to the praxis.
Script elaborates CRM analysis of relation between vendor and customer. It focuses at relation and loyalty of customers in company SLOVMAG a.s. Lubeník. There is elaborated the problem of corporate planning and controlling. In practical part is described Company SLOVMAG a.s.. I have focused at the planning, controlling and suggested project of customer´s satisfaction.
Project of customer´s satisfaction is elaboration of products catalogue in electronic version. The main purpose is a capability of company to apply and take advantage of the product in company sales strategy and apply it to the praxis.
Projekt zhodnoťte z hlediska jeho aplikace do praxe.
Závěr
Recommended resources
[1] KOTLER, P., ARMSTRONG, G.: Marketing. 1. Bratislava, SPN 1992. ISBN 80-08-02042-3
[2] MIKULÁŠ SEDLÁK a kolektív: Podniková ekonomika 1995 ISBN 80-85323-73-7
[3] McCARTHY, E.J., PERREAULT, D., Jr.: Základy marketingu. 1. Praha, VICTORIA ] PUBLISHING 1995 .ISBN 80-85605-29-5
[5] KOTLER, P.: Marketing. Management. 1. Praha : VICTORIA PUBLISHING 1995. ISBN 80-85605-08-2
[6] IVETA HARÁKOVÁ: Marketing 1992 ISBN 80-85424-83-5
[7] ĎAĎO, J., KIRÁĽOVÁ, A., LESÁKOVÁ, Ľ.: Marketing v drobnom a strednom podnikaní.: Banská Bystrica, Vysokoškolské skriptá, 1992. ISBN 80-225-0420-3
Recommended resources
[1] KOTLER, P., ARMSTRONG, G.: Marketing. 1. Bratislava, SPN 1992. ISBN 80-08-02042-3
[2] MIKULÁŠ SEDLÁK a kolektív: Podniková ekonomika 1995 ISBN 80-85323-73-7
[3] McCARTHY, E.J., PERREAULT, D., Jr.: Základy marketingu. 1. Praha, VICTORIA ] PUBLISHING 1995 .ISBN 80-85605-29-5
[5] KOTLER, P.: Marketing. Management. 1. Praha : VICTORIA PUBLISHING 1995. ISBN 80-85605-08-2
[6] IVETA HARÁKOVÁ: Marketing 1992 ISBN 80-85424-83-5
[7] ĎAĎO, J., KIRÁĽOVÁ, A., LESÁKOVÁ, Ľ.: Marketing v drobnom a strednom podnikaní.: Banská Bystrica, Vysokoškolské skriptá, 1992. ISBN 80-225-0420-3
