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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail STEINER Includes the selected person into the timetable overlap calculation. Zdeněk Metaphors in advertising slogans Metaphors in advertising slogans Thesis finished and defended successfully (DUO).   Nemčoková Katarína Atcheson Hana Bachelor's thesis 1213653600000 17.06.2008 Metaphors in advertising slogans Thesis finished and defended successfully (DUO).
Zdeněk STEINER Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Metaphors in advertising slogans

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Name STEINER Zdeněk Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2007/2008
Assigning department UJ
Date of defence Jun 17, 2008
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English
Main topic Metafory v reklamních sloganech
Main topic in English Metaphors in advertising slogans
Title according to student Metaphors in advertising slogans
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Nemčoková Katarína, PhDr. Ph.D.
External examiner Atcheson Hana, Mgr. Ph.D.
Annotation Účelem této bakalářské práce je seznámit čtenáře se základní znalostí reklamy, jejím rozdělením a historií. Tato práce také zkoumá otázku rozdílů mezi reklamními a odbornými texty. Práce se rovněž zabývá zakladními složkami reklamního jazyka a zejména použitím metafor v reklamních sloganech. Závěrečná část práce je věnována analýze reklamních textů z lingvistického hlediska.
Annotation in English The purpose of this bachelor thesis is to give the readers basic knowledge of advertising, its types and history. Current study also examines the question of differences between the advertising and the vocational texts. It also studies the main concepts of the advertising language and in particular the usage of metaphors in the advertising slogans. The last part is dedicated to the advertising text analysis from the linguistic point of view.
Keywords reklama, reklamní slogan, metafora, jazyk reklamy, tištěná reklama
Keywords in English advertisement, advertising slogan, metaphor, language of advertising, printed ads
Length of the covering note 46 s., 30 s. obr. příloh.
Language AN
Annotation
Účelem této bakalářské práce je seznámit čtenáře se základní znalostí reklamy, jejím rozdělením a historií. Tato práce také zkoumá otázku rozdílů mezi reklamními a odbornými texty. Práce se rovněž zabývá zakladními složkami reklamního jazyka a zejména použitím metafor v reklamních sloganech. Závěrečná část práce je věnována analýze reklamních textů z lingvistického hlediska.
Annotation in English
The purpose of this bachelor thesis is to give the readers basic knowledge of advertising, its types and history. Current study also examines the question of differences between the advertising and the vocational texts. It also studies the main concepts of the advertising language and in particular the usage of metaphors in the advertising slogans. The last part is dedicated to the advertising text analysis from the linguistic point of view.
Keywords
reklama, reklamní slogan, metafora, jazyk reklamy, tištěná reklama
Keywords in English
advertisement, advertising slogan, metaphor, language of advertising, printed ads
Research Plan Vysvětlení pojmu reklamní jazyk
Základní prvky jazyka reklamy
Metafora jako jazykový prostředek
Metafora jako prostředek reklamy
Analýza reklamních textů a sloganů
Metafora v reklamních sloganech
Research Plan
Vysvětlení pojmu reklamní jazyk
Základní prvky jazyka reklamy
Metafora jako jazykový prostředek
Metafora jako prostředek reklamy
Analýza reklamních textů a sloganů
Metafora v reklamních sloganech
Recommended resources Lakoff, George, and Mark Johnson. Metaphors We Live By. Chicago: University Of Chicago Press, 1980.
Kovecses, Zoltan. Metaphor and Emotion: Language, Culture, and Body in Human Feeling. Cambridge: Cambridge University Press, 2003.
Kovecses, Zoltan. Metaphor: A Practical Introduction. Oxford: Oxford University Press, 2001.
American Marketing Association. "Marketing Information." MarketingPower, Inc. http://www.marketingpower.com/ (accesed November 25, 2007).
Recommended resources
Lakoff, George, and Mark Johnson. Metaphors We Live By. Chicago: University Of Chicago Press, 1980.
Kovecses, Zoltan. Metaphor and Emotion: Language, Culture, and Body in Human Feeling. Cambridge: Cambridge University Press, 2003.
Kovecses, Zoltan. Metaphor: A Practical Introduction. Oxford: Oxford University Press, 2001.
American Marketing Association. "Marketing Information." MarketingPower, Inc. http://www.marketingpower.com/ (accesed November 25, 2007).
Týká se praxe No
Enclosed appendices 1 CD ROM
Appendices bound in thesis illustrations
Taken from the library Yes
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file