In today's competitive financial sector, robust brand identity is crucial. This thesis examines how corporate branding strategies impact Prudential Bank Limited Ghana's performance, showing a positive link between strong branding and better financial outcomes. Effective branding leads to greater customer loyalty, market differentiation, and improved financial indicators. The study underscores the importance of branding for Ghanaian banks, suggesting that a clear brand identity can enhance Prudential Bank's market position and financial growth.
Anotace v angličtině
In today's competitive financial sector, robust brand identity is crucial. This thesis examines how corporate branding strategies impact Prudential Bank Limited Ghana's performance, showing a positive link between strong branding and better financial outcomes. Effective branding leads to greater customer loyalty, market differentiation, and improved financial indicators. The study underscores the importance of branding for Ghanaian banks, suggesting that a clear brand identity can enhance Prudential Bank's market position and financial growth.
In today's competitive financial sector, robust brand identity is crucial. This thesis examines how corporate branding strategies impact Prudential Bank Limited Ghana's performance, showing a positive link between strong branding and better financial outcomes. Effective branding leads to greater customer loyalty, market differentiation, and improved financial indicators. The study underscores the importance of branding for Ghanaian banks, suggesting that a clear brand identity can enhance Prudential Bank's market position and financial growth.
Anotace v angličtině
In today's competitive financial sector, robust brand identity is crucial. This thesis examines how corporate branding strategies impact Prudential Bank Limited Ghana's performance, showing a positive link between strong branding and better financial outcomes. Effective branding leads to greater customer loyalty, market differentiation, and improved financial indicators. The study underscores the importance of branding for Ghanaian banks, suggesting that a clear brand identity can enhance Prudential Bank's market position and financial growth.
DUFFY, Neill and HOOPER, Jo. Passion Branding: Harnessing the Power of Emotion to Build Strong Brands. NJ: Wiley. 2003. ISBN 978-0470850527.
LELAND, Karen Tiber. The Brand Mapping Strategy : Design, Build, and Accelerate Your Brand. USA: Entrepreneur Press. 2016. ISBN 978-1599185897.
WHEELER, Alina. Designing Brand Identity: An Essential Guide for the Whole Branding Team. 5th edition. NJ: Wiley. 2017. ISBN 978-1599185897.
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Otázky vedoucího práce: doc. Ing. Miloslava Chovancová, CSc.
1. Is it possible that the project could be applied by competing banks? What part of the project might competitors be
interested in? (zodpovězeno zcela)
Otázky oponenta práce: doc. Ing. Michael Adu Kwarteng, Ph.D.
1. Kindly provide a brief overview of your project to the committee in a few sentences? (zodpovězeno zcela)
2. What encouraged you to choose Prudential Bank Limited in Ghana as the focus of your project instead of KB Bank Limited in Zlin? (zodpovězeno zcela)
3. If given the opportunity to undertake this project again, what modifications or additions would you consider making? (zodpovězeno zcela)