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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail Šošková Includes the selected person into the timetable overlap calculation. Katarína A Competitiveness Analysis of NH Hotel Olomouc A Competitiveness Analysis of NH Hotel Olomouc Thesis finished and defended successfully (DUO).   Vaněk Jiří Haltofová Barbora Bachelor's thesis 1497477600000 15.06.2017 A Competitiveness Analysis of NH Hotel Olomouc Thesis finished and defended successfully (DUO).
Katarína Šošková Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info A Competitiveness Analysis of NH Hotel Olomouc

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Name Šošková Katarína Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2016/2017
Assigning department UMJL
Date of defence Jun 15, 2017
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - All mandatory fields for this Thesis are filled in.
Main topic Analýza konkurencieschopnosti NH Hotelu Olomouc
Main topic in English A Competitiveness Analysis of NH Hotel Olomouc
Title according to student A Competitiveness Analysis of NH Hotel Olomouc
English title as given by the student A Competitiveness Analysis of NH Hotel Olomouc
Parallel name -
Subtitle -
Thesis supervisor Vaněk Jiří
External examiner Haltofová Barbora, Mgr. Ing.
Annotation Hlavným cieľom tejto bakalárskej práce je posúdiť a analyzovať konkurencieschopnosť NH Hotela na trhu v meste Olomouc a vypracovanie návrhu na jej zlepšenie. Práca je rozdelená na 2 časti. Tou prvou je teoretická časť, v ktorej sú vysvetlené poznatky týkajúce sa tejto problematiky, ako je napríklad konkurencia, marketingový mix, segmentácia trhu, Benchmarking apod. V praktickej časti je vytvorená samotná analýza konkurencieschopnosti NH Hotela s použitím PESTLE analýzy, Benchmarkingu, SWOT analýzy, IFE, EFE a SPACE matice. Na základe výsledkov z využitých analýz sú popísané odporúčania, ktoré by viedli k zvýšeniu konkurencieschopnosti tohto hotela.
Annotation in English The main aim of this bachelor's thesis is to recognize and analyze the competitiveness of NH Hotel at the market in the city of Olomouc and to evolve the proposal for its improvement. This work is divided into 2 sections. The first one is theoretical. Its findings are concerned with the issues such as competition, marketing mix, market segmentation and Benchmarking. The analysis of competitiveness of NH Hotel itself is provided in practical part with the use of PESTLE analysis, Benchmarking, SWOT analysis, IFE, EFE and SPACE matrix. The suggestions that would lead to higher level of the competitiveness of the hotel are described on the basis of outcomes of performed analyses.
Keywords konkurencia, konkurencieschopnosť, analýza konkurencie, marketingový mix, Benchmarking, PESTLE analýza, SWOT analýza, IFE matica, EFE matica, SPACE matica
Keywords in English competition, competitiveness, competitor analysis, marketing mix, Benchmarking, PESTLE analysis, SWOT analysis, IFE matrix, EFE matrix, SPACE matrix
Length of the covering note 77 s. (101 774)
Language AN
Annotation
Hlavným cieľom tejto bakalárskej práce je posúdiť a analyzovať konkurencieschopnosť NH Hotela na trhu v meste Olomouc a vypracovanie návrhu na jej zlepšenie. Práca je rozdelená na 2 časti. Tou prvou je teoretická časť, v ktorej sú vysvetlené poznatky týkajúce sa tejto problematiky, ako je napríklad konkurencia, marketingový mix, segmentácia trhu, Benchmarking apod. V praktickej časti je vytvorená samotná analýza konkurencieschopnosti NH Hotela s použitím PESTLE analýzy, Benchmarkingu, SWOT analýzy, IFE, EFE a SPACE matice. Na základe výsledkov z využitých analýz sú popísané odporúčania, ktoré by viedli k zvýšeniu konkurencieschopnosti tohto hotela.
Annotation in English
The main aim of this bachelor's thesis is to recognize and analyze the competitiveness of NH Hotel at the market in the city of Olomouc and to evolve the proposal for its improvement. This work is divided into 2 sections. The first one is theoretical. Its findings are concerned with the issues such as competition, marketing mix, market segmentation and Benchmarking. The analysis of competitiveness of NH Hotel itself is provided in practical part with the use of PESTLE analysis, Benchmarking, SWOT analysis, IFE, EFE and SPACE matrix. The suggestions that would lead to higher level of the competitiveness of the hotel are described on the basis of outcomes of performed analyses.
Keywords
konkurencia, konkurencieschopnosť, analýza konkurencie, marketingový mix, Benchmarking, PESTLE analýza, SWOT analýza, IFE matica, EFE matica, SPACE matica
Keywords in English
competition, competitiveness, competitor analysis, marketing mix, Benchmarking, PESTLE analysis, SWOT analysis, IFE matrix, EFE matrix, SPACE matrix
Research Plan Na základe literárnej rešerše objasnite termín konkurencieschopnosť podniku.
Charakterizujte vybraný podnik.
Analyzujte konkurenčné prostredie vybraného podniku.
Vyhodnoďte súčasný stav vybraného podniku a stanovte stratégiu pre boj s konkurenciou.
Navrhnite zmeny vedúce k lepšiemu postaveniu podniku na trhu.
Research Plan
Na základe literárnej rešerše objasnite termín konkurencieschopnosť podniku.
Charakterizujte vybraný podnik.
Analyzujte konkurenčné prostredie vybraného podniku.
Vyhodnoďte súčasný stav vybraného podniku a stanovte stratégiu pre boj s konkurenciou.
Navrhnite zmeny vedúce k lepšiemu postaveniu podniku na trhu.
Recommended resources Dvořáček, Jiří, and Peter Slunčík. 2012. Podnik a jeho okolí: Jak přežít v konkurenčním prostředí. Praha: C. H. Beck.

Kotler, Philip, and Gary Armstrong. 2014. Principles of Marketing. Harlow: Pearson.

Kotler, Philip, John T. Bowen, and James C. Makens. 2014. Marketing for Hospitality and Tourism. Harlow: Pearson.

Pride, William M., and O. C. Ferrell. 2016. Marketing. Boston: Cengage Learning.

Sedláček, Jaroslav. 2011. Finanční analýza podniku. Brno: Computer Press.
Recommended resources
Dvořáček, Jiří, and Peter Slunčík. 2012. Podnik a jeho okolí: Jak přežít v konkurenčním prostředí. Praha: C. H. Beck.

Kotler, Philip, and Gary Armstrong. 2014. Principles of Marketing. Harlow: Pearson.

Kotler, Philip, John T. Bowen, and James C. Makens. 2014. Marketing for Hospitality and Tourism. Harlow: Pearson.

Pride, William M., and O. C. Ferrell. 2016. Marketing. Boston: Cengage Learning.

Sedláček, Jaroslav. 2011. Finanční analýza podniku. Brno: Computer Press.
Týká se praxe No
Enclosed appendices CD ROM
Appendices bound in thesis illustrations, tables
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file