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Surname	Name	Title	Thesis status		Supervisors	Reviewers	Type of thesis	Date of def.	Title
Student	Type of thesis	-	-	-	-	-	-	-	-	-	-
Selim	Mostafa Ahmed Mostafa	Building a Strong Brand for an Online Travel Agency Company in Egypt			Chovancová Miloslava	Kwarteng Michael Adu	Master's thesis	03.06.2024	Building a Strong Brand for an Online Travel Agency Company in Egypt
Mostafa Ahmed Mostafa Selim	Master's thesis	0XX	0XX	0XX	0XX	0XX	0XX	0XX	0XX	0XX	0XX

Thesis info Building a Strong Brand for an Online Travel Agency Company in Egypt

Basic data

Annotation
The document you are accessing is protected by copyright law. Unauthorised use may lead to criminal sanctions.
Name	Selim Mostafa Ahmed Mostafa
Acad. Yr.	2023/2024
Assigning department	MUMM
Date of defence	Jun 3, 2024
Type of thesis	Master's thesis
Thesis status	Thesis finished and defended successfully (DUO).
Completeness of mandatory entries	- The following mandatory fields are not filled in for this Thesis.: Enclosed appendices
Main topic	Building a Strong Brand for an Online Travel Agency Company in Egypt
Main topic in English	Building a Strong Brand for an Online Travel Agency Company in Egypt
Title according to student	Building a Strong Brand for an Online Travel Agency Company in Egypt
English title as given by the student	Building a Strong Brand for an Online Travel Agency Company in Egypt
Parallel name	-
Subtitle	-
Thesis supervisor	Chovancová Miloslava, doc. Ing. CSc.
External examiner	Kwarteng Michael Adu, doc. Ing. Ph.D.
Annotation	This study aims to explore the process of building a strong brand for an online travel agency company in Egypt, focusing on the case of almatar company. Building a strong brand is imperative for companies, as it yields various financial benefits such as enhanced customer loyalty, resilience to competitive actions, and opportunities for premium pricing and brand extensions. The study investigates the branding strategies of almatar and analyzes Egyptian travelers' consumer behavior towards online travel agency brands. Furthermore, a project aimed at improving almatar's branding strategies is developed, considering cost, time, and risk factors. By evaluating almatar's current branding strategies and conducting a thorough analysis of Egyptian travelers' preferences and perceptions, this study aims to provide actionable recommendations for strengthening almatar's brand identity and market positioning.
Annotation in English	This study aims to explore the process of building a strong brand for an online travel agency company in Egypt, focusing on the case of almatar company. Building a strong brand is imperative for companies, as it yields various financial benefits such as enhanced customer loyalty, resilience to competitive actions, and opportunities for premium pricing and brand extensions. The study investigates the branding strategies of almatar and analyzes Egyptian travelers' consumer behavior towards online travel agency brands. Furthermore, a project aimed at improving almatar's branding strategies is developed, considering cost, time, and risk factors. By evaluating almatar's current branding strategies and conducting a thorough analysis of Egyptian travelers' preferences and perceptions, this study aims to provide actionable recommendations for strengthening almatar's brand identity and market positioning.
Keywords	Branding, Brand Equity, Strong Brand, Online Travel Agency (OTA), almatar, Egypt, Positioning, Brand Identity, Personal Branding, Internal Branding, Customer-Based Brand Equity
Keywords in English	Branding, Brand Equity, Strong Brand, Online Travel Agency (OTA), almatar, Egypt, Positioning, Brand Identity, Personal Branding, Internal Branding, Customer-Based Brand Equity
Length of the covering note	94
Language	AN
This study aims to explore the process of building a strong brand for an online travel agency company in Egypt, focusing on the case of almatar company. Building a strong brand is imperative for companies, as it yields various financial benefits such as enhanced customer loyalty, resilience to competitive actions, and opportunities for premium pricing and brand extensions. The study investigates the branding strategies of almatar and analyzes Egyptian travelers' consumer behavior towards online travel agency brands. Furthermore, a project aimed at improving almatar's branding strategies is developed, considering cost, time, and risk factors. By evaluating almatar's current branding strategies and conducting a thorough analysis of Egyptian travelers' preferences and perceptions, this study aims to provide actionable recommendations for strengthening almatar's brand identity and market positioning.
Annotation in English
This study aims to explore the process of building a strong brand for an online travel agency company in Egypt, focusing on the case of almatar company. Building a strong brand is imperative for companies, as it yields various financial benefits such as enhanced customer loyalty, resilience to competitive actions, and opportunities for premium pricing and brand extensions. The study investigates the branding strategies of almatar and analyzes Egyptian travelers' consumer behavior towards online travel agency brands. Furthermore, a project aimed at improving almatar's branding strategies is developed, considering cost, time, and risk factors. By evaluating almatar's current branding strategies and conducting a thorough analysis of Egyptian travelers' preferences and perceptions, this study aims to provide actionable recommendations for strengthening almatar's brand identity and market positioning.
Keywords
Branding, Brand Equity, Strong Brand, Online Travel Agency (OTA), almatar, Egypt, Positioning, Brand Identity, Personal Branding, Internal Branding, Customer-Based Brand Equity
Keywords in English
Branding, Brand Equity, Strong Brand, Online Travel Agency (OTA), almatar, Egypt, Positioning, Brand Identity, Personal Branding, Internal Branding, Customer-Based Brand Equity
Research Plan	Introduction Define the objectives and the application used in the master´s thesis. I.Theoretical part Prepare a literature review about building a strong brand for a company. II. Practical part Describe of almatar company. Analyze of almatar company's branding strategies and Egyptian travelers’ consumer behavior toward Online Travel Agency brands. Develop a project to improve almatar's branding strategies. Elaborate on the cost, time and risk factors of the project. Conclusion
Research Plan
Introduction Define the objectives and the application used in the master´s thesis. I.Theoretical part Prepare a literature review about building a strong brand for a company. II. Practical part Describe of almatar company. Analyze of almatar company's branding strategies and Egyptian travelers’ consumer behavior toward Online Travel Agency brands. Develop a project to improve almatar's branding strategies. Elaborate on the cost, time and risk factors of the project. Conclusion
Recommended resources	AAKER, David. Aaker On Branding. NY: Morgan James publishing, 2014. ISBN 978-1614488323 BUHALIS, Dimitrios and COSTA, Carlos. Tourism Business Frontiers.London: Routledge, 2005. ISBN 978-0750663779 DUFFY, Neill and HOOPER, Jo. Passion Branding. NJ: Wiley. 2003. ISBN 978-0470850527 FLOOR, Ko. Branding a Store: How to Build Successfull Retail Brands in Changing Marketplace. Amsterdam: BIS publishers, 2010. ISBN 978-9063691226. MIDDLETON, Victor T.C. and. CLARKE, Jackie. Marketing in Travel and Tourism. Online. 3rd edition. USA: ButterworthHeinemann, 2002. ISBN 978-9063691226
Recommended resources
AAKER, David. Aaker On Branding. NY: Morgan James publishing, 2014. ISBN 978-1614488323 BUHALIS, Dimitrios and COSTA, Carlos. Tourism Business Frontiers.London: Routledge, 2005. ISBN 978-0750663779 DUFFY, Neill and HOOPER, Jo. Passion Branding. NJ: Wiley. 2003. ISBN 978-0470850527 FLOOR, Ko. Branding a Store: How to Build Successfull Retail Brands in Changing Marketplace. Amsterdam: BIS publishers, 2010. ISBN 978-9063691226. MIDDLETON, Victor T.C. and. CLARKE, Jackie. Marketing in Travel and Tourism. Online. 3rd edition. USA: ButterworthHeinemann, 2002. ISBN 978-9063691226
Týká se praxe	No
Enclosed appendices	-
Appendices bound in thesis	tables
Taken from the library	No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file