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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail Thoyadantakath Panakunnummal Includes the selected person into the timetable overlap calculation. Muhammed Riyas A Project to Implement Social Media Marketing for Supercool Star Technical Services LLC, Dubai A Project to Implement Social Media Marketing for Supercool Star Technical Services LLC, Dubai Thesis finished and defended successfully (DUO).   Kwarteng Michael Adu Klapalová Alena Master's thesis 1693864800000 05.09.2023 A Project to Implement Social Media Marketing for Supercool Star Technical Services LLC, Dubai Thesis finished and defended successfully (DUO).
Muhammed Riyas Thoyadantakath Panakunnummal Master's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info A Project to Implement Social Media Marketing for Supercool Star Technical Services LLC, Dubai

  • Basic data
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Name Thoyadantakath Panakunnummal Muhammed Riyas Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2022/2023
Assigning department MUMM
Date of defence Sep 5, 2023
Type of thesis Master's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - All mandatory fields for this Thesis are filled in.
Main topic A project to implement Social Media Marketing Strategies for Supercool Star Technical Services LLC, Dubai
Main topic in English A project to implement Social Media Marketing Strategies for Supercool Star Technical Services LLC, Dubai
Title according to student A Project to Implement Social Media Marketing for Supercool Star Technical Services LLC, Dubai
English title as given by the student A Project to Implement Social Media Marketing for Supercool Star Technical Services LLC, Dubai
Parallel name -
Subtitle -
Thesis supervisor Kwarteng Michael Adu, doc. Ing. Ph.D.
External examiner Klapalová Alena, doc. Ing. Ph.D.
Annotation Diplomová práce je věnována implementaci marketingu na sociálních sítích pro propagační účely společnosti Supercool Star Technical Services LLC, firmy zabývající se servisem a údržbou klimatizace se sídlem v Dubaji ve Spojených arabských emirátech. První část je věnována teoretickým základům marketingu a zkoumá současné trendy v těchto oblastech. Druhá část obsahuje praktickou analýzu stávajících propagačních strategií vybrané společnosti a analýzu konkurence. V závěrečné části projektu je nabídnuta optimalizace současného stavu marketingových strategií dané organizace v souladu s principy sociální mediální marketing. Nakonec je celý projekt podroben analýze nákladů, času a rizik. Konečným cílem projektu je poskytnout doporučení pro implementaci a zlepšení současných reklamních praktik společnosti založených na principu firemních sociálních médií s využitím aktuálně dostupných platforem sociálních médií, což bude mít pozitivní dopad na povědomí o značce a loajalitu spotřebitelů.
Annotation in English The diploma thesis is devoted to implementing social media marketing for the promotional purposes of Supercool Star Technical Services LLC, an air-conditioning services and maintenance firm located in Dubai, United Arab Emirates. The first section is devoted to the theoretical foundations of marketing and examines present trends in these areas. The second section includes the practical analysis of the selected company's existing promotional strategies and the analysis of the competitors. In the final part of the project, optimization of the current state of marketing strategies of the given organization is offered under the principles of social media marketing. Finally, the entire project is submitted to a cost, time, and risk analysis. The ultimate objective of the project is to provide recommendations for implementing and improving the company's current advertising practices based on the principle of the company's social media using currently available social media platforms, which will have a positive impact on brand awareness and consumer loyalty.
Keywords sociální média, marketing na sociálních sítích, marketingový mix, spotřebitelské chování.
Keywords in English social media, social media marketing, marketing mix, consumer behavior.
Length of the covering note 135
Language AN
Annotation
Diplomová práce je věnována implementaci marketingu na sociálních sítích pro propagační účely společnosti Supercool Star Technical Services LLC, firmy zabývající se servisem a údržbou klimatizace se sídlem v Dubaji ve Spojených arabských emirátech. První část je věnována teoretickým základům marketingu a zkoumá současné trendy v těchto oblastech. Druhá část obsahuje praktickou analýzu stávajících propagačních strategií vybrané společnosti a analýzu konkurence. V závěrečné části projektu je nabídnuta optimalizace současného stavu marketingových strategií dané organizace v souladu s principy sociální mediální marketing. Nakonec je celý projekt podroben analýze nákladů, času a rizik. Konečným cílem projektu je poskytnout doporučení pro implementaci a zlepšení současných reklamních praktik společnosti založených na principu firemních sociálních médií s využitím aktuálně dostupných platforem sociálních médií, což bude mít pozitivní dopad na povědomí o značce a loajalitu spotřebitelů.
Annotation in English
The diploma thesis is devoted to implementing social media marketing for the promotional purposes of Supercool Star Technical Services LLC, an air-conditioning services and maintenance firm located in Dubai, United Arab Emirates. The first section is devoted to the theoretical foundations of marketing and examines present trends in these areas. The second section includes the practical analysis of the selected company's existing promotional strategies and the analysis of the competitors. In the final part of the project, optimization of the current state of marketing strategies of the given organization is offered under the principles of social media marketing. Finally, the entire project is submitted to a cost, time, and risk analysis. The ultimate objective of the project is to provide recommendations for implementing and improving the company's current advertising practices based on the principle of the company's social media using currently available social media platforms, which will have a positive impact on brand awareness and consumer loyalty.
Keywords
sociální média, marketing na sociálních sítích, marketingový mix, spotřebitelské chování.
Keywords in English
social media, social media marketing, marketing mix, consumer behavior.
Research Plan

Introduction

Define the objectives and the application methods used in the master's Thesis.

I. Theoritical part

  • Prepare a literature review focusing on the  implementation of new social media strategies.

II. Practical part

  • Describe the structure and activities of Supercool Star Technical Services LLC, Dubai.
  • Analyze and evaluate the behaviour  of consumers of Supercool Star Technical Services LLC, Dubai.
  • Develop a project to implement social media strategies for Supercool Star Technical Services LLC, Dubai.
  • Elaborate the cost,time and risk factors of the project.

Conclusion

Research Plan

Introduction

Define the objectives and the application methods used in the master's Thesis.

I. Theoritical part

  • Prepare a literature review focusing on the  implementation of new social media strategies.

II. Practical part

  • Describe the structure and activities of Supercool Star Technical Services LLC, Dubai.
  • Analyze and evaluate the behaviour  of consumers of Supercool Star Technical Services LLC, Dubai.
  • Develop a project to implement social media strategies for Supercool Star Technical Services LLC, Dubai.
  • Elaborate the cost,time and risk factors of the project.

Conclusion

Recommended resources

BARKER, Melissa S. Social media marketing: a strategic approach. Mason, OH: South-Western Cengage Learning, 2013, 380 s. ISBN 9780538480871. Dostupné také z: http://www.loc.gov/catdir/enhancements/fy1307/2012930782-d.html 

DAHL, Stephan. Social media marketing: theories & applications. Los Angeles: Sage, 2015, 268 s. ISBN 9781446280737. 

EVANS, Liana. Social media marketing: strategies for engaging in Facebook, Twitter & other social media. Indianapolis: Que, 2010, 342 s. ISBN 9780789742841. 

KOTLER, Philip a Gary ARMSTRONG. Principles of marketing. 15th global ed. Harlow: Pearson, c2014, 716 s. ISBN 9780273786993. 

SMITH, Mark. Social media marketing: Facebook marketing, Youtube marketing, Instagram marketing. USA: Createspace Independent Publishing Platform, 2017, 194 s. ISBN 9781976544347. 

Recommended resources

BARKER, Melissa S. Social media marketing: a strategic approach. Mason, OH: South-Western Cengage Learning, 2013, 380 s. ISBN 9780538480871. Dostupné také z: http://www.loc.gov/catdir/enhancements/fy1307/2012930782-d.html 

DAHL, Stephan. Social media marketing: theories & applications. Los Angeles: Sage, 2015, 268 s. ISBN 9781446280737. 

EVANS, Liana. Social media marketing: strategies for engaging in Facebook, Twitter & other social media. Indianapolis: Que, 2010, 342 s. ISBN 9780789742841. 

KOTLER, Philip a Gary ARMSTRONG. Principles of marketing. 15th global ed. Harlow: Pearson, c2014, 716 s. ISBN 9780273786993. 

SMITH, Mark. Social media marketing: Facebook marketing, Youtube marketing, Instagram marketing. USA: Createspace Independent Publishing Platform, 2017, 194 s. ISBN 9781976544347. 

Týká se praxe No
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