The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and investigate the present marketing and efficacy of social media in promoting special ice company and determine the extent to which social media influences consumer purchasing decisions
Annotation in English
The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and investigate the present marketing and efficacy of social media in promoting special ice company and determine the extent to which social media influences consumer purchasing decisions
Keywords
Impact, effective, social media, Promotional tool, Brand awareness, Consumer
Behavior, Special Ice Company Limited.
Keywords in English
Impact, effective, social media, Promotional tool, Brand awareness, Consumer
Behavior, Special Ice Company Limited.
Length of the covering note
119 p.
Language
AN
Annotation
The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and investigate the present marketing and efficacy of social media in promoting special ice company and determine the extent to which social media influences consumer purchasing decisions
Annotation in English
The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and investigate the present marketing and efficacy of social media in promoting special ice company and determine the extent to which social media influences consumer purchasing decisions
Keywords
Impact, effective, social media, Promotional tool, Brand awareness, Consumer
Behavior, Special Ice Company Limited.
Keywords in English
Impact, effective, social media, Promotional tool, Brand awareness, Consumer
Behavior, Special Ice Company Limited.
Research Plan
Introduction
Define the objectives and the application methods used in the master’s thesis.
I.Theoretical part
Prepare a literature review focusing on the impact of social media as a promotional tool for special Ice company limited.
II.Practical part
Describe the structure and Activities of Special Ice Company.
Analyze and evaluate the Behaviour of Consumers of Special Ice company.
Develop a project to enhance the effectiveness of social media as a promotional tool for special company limited.
Elaborate the cost, time, and risk factors of the project.
Conclusion
Research Plan
Introduction
Define the objectives and the application methods used in the master’s thesis.
I.Theoretical part
Prepare a literature review focusing on the impact of social media as a promotional tool for special Ice company limited.
II.Practical part
Describe the structure and Activities of Special Ice Company.
Analyze and evaluate the Behaviour of Consumers of Special Ice company.
Develop a project to enhance the effectiveness of social media as a promotional tool for special company limited.
Elaborate the cost, time, and risk factors of the project.
Conclusion
Recommended resources
KREUTZER, R.T. Toolbox for Marketing and Management:2nd ed. Springer Nature
Switzerland AG 2019, ISBN 978-3-030-13822-6
MARSHALL, G. W., JOHNSTON, M.W. Marketing Management: 3rd ed. McGraw-Hill
Education, 2 Penn Plaza, New York, NY 10121., 2019. ISBN 978-1-259-63715-5
KOTLER, P., AMSTRONG, G., OLIVER, M., OPRESNIK, M.O. Principles of marketing
: 18th ed. United states: Pearson Education, 2021, ISBN 978-0-13-576659-0
SOLOMON, M.R., DAHL, D.W., WHITE, K.,ZAICHKOWSKY, J. L. and POLEGATO, R. Consumer behavior: Buying, having, and being.
Canada: Pearson Education, 2014, 59 s. ISBN 978-0-1334-5089-7.
SCHIFFMAN.,L.G.,WISENBLIT,J.Consumer behavior: 12th ed. United states: Pearson,2019, ISBN-10: 1292269243
Recommended resources
KREUTZER, R.T. Toolbox for Marketing and Management:2nd ed. Springer Nature
Switzerland AG 2019, ISBN 978-3-030-13822-6
MARSHALL, G. W., JOHNSTON, M.W. Marketing Management: 3rd ed. McGraw-Hill
Education, 2 Penn Plaza, New York, NY 10121., 2019. ISBN 978-1-259-63715-5
KOTLER, P., AMSTRONG, G., OLIVER, M., OPRESNIK, M.O. Principles of marketing
: 18th ed. United states: Pearson Education, 2021, ISBN 978-0-13-576659-0
SOLOMON, M.R., DAHL, D.W., WHITE, K.,ZAICHKOWSKY, J. L. and POLEGATO, R. Consumer behavior: Buying, having, and being.
Canada: Pearson Education, 2014, 59 s. ISBN 978-0-1334-5089-7.
SCHIFFMAN.,L.G.,WISENBLIT,J.Consumer behavior: 12th ed. United states: Pearson,2019, ISBN-10: 1292269243
