Práce se zabývá analýzou lingvistických a nelingvistických prvků inzerátů pracovních míst. Za účelem analýzy autorka zvolila třicet šest inzerátů vytištěných v období od července 2009 do června 2010 v časopise The Economist. Na základě podrobné analýzy inzerátů, jejich lingvistických a nelingvistických rysů autorka odvozuje závěry. Práce je rozdělena na dvě části. Teoretická část vysvětluje pojem inzerát, jeho složky a typické lingvistické a nelingvistické aspekty inzerce. Cílem praktické části je analyzovat vybrané inzeráty pracovních mist a jejich složky z lingvistického i nelingvistického hlediska.
Annotation in English
This work deals with an analytical study of the linguistic and non-linguistic features of job advertisements published in magazine The Economist. In order to conduct the analysis, the author has chosen thirty six job advertisements from the magazine published between the period of July 2009 and June 2010. Through the detailed analysis of all the job advertisements, their linguistic and non-linguistic features are summarized and conclusions are given. The whole work consists of two parts. In the theoretical part of the work, advertising concept and components of job advertisement are introduced, followed by linguistic and non-linguistic aspects. The objective of the second part is to analyse components, linguistic, and non-linguistic features of job advertisements from the magazine.
Keywords
inzeráty, The Economist, lingvistické rysy, nelingvistické rysy
Keywords in English
job advertisements, The Economist, linguistic features, non-linguistic features
Length of the covering note
pg. 56, pg. 6 illust.suppl.
Language
AN
Annotation
Práce se zabývá analýzou lingvistických a nelingvistických prvků inzerátů pracovních míst. Za účelem analýzy autorka zvolila třicet šest inzerátů vytištěných v období od července 2009 do června 2010 v časopise The Economist. Na základě podrobné analýzy inzerátů, jejich lingvistických a nelingvistických rysů autorka odvozuje závěry. Práce je rozdělena na dvě části. Teoretická část vysvětluje pojem inzerát, jeho složky a typické lingvistické a nelingvistické aspekty inzerce. Cílem praktické části je analyzovat vybrané inzeráty pracovních mist a jejich složky z lingvistického i nelingvistického hlediska.
Annotation in English
This work deals with an analytical study of the linguistic and non-linguistic features of job advertisements published in magazine The Economist. In order to conduct the analysis, the author has chosen thirty six job advertisements from the magazine published between the period of July 2009 and June 2010. Through the detailed analysis of all the job advertisements, their linguistic and non-linguistic features are summarized and conclusions are given. The whole work consists of two parts. In the theoretical part of the work, advertising concept and components of job advertisement are introduced, followed by linguistic and non-linguistic aspects. The objective of the second part is to analyse components, linguistic, and non-linguistic features of job advertisements from the magazine.
Keywords
inzeráty, The Economist, lingvistické rysy, nelingvistické rysy
Keywords in English
job advertisements, The Economist, linguistic features, non-linguistic features
Research Plan
Theoretical part:
Defining the concept of advertising
Characteristics of job advertisements
Linguistic and non-linguistic features of job advertisements
Practical part:
Introduction of 'The Economist' (readers and differentiation of three types of job advertisements analysed)
Linguistic and non-linguistic analyses of job advertisements
Conclusions
Research Plan
Theoretical part:
Defining the concept of advertising
Characteristics of job advertisements
Linguistic and non-linguistic features of job advertisements
Practical part:
Introduction of 'The Economist' (readers and differentiation of three types of job advertisements analysed)
Linguistic and non-linguistic analyses of job advertisements
Conclusions
Recommended resources
Bovee, Courtland L and William F Arens. 1992. Contemporary Advertising. Homewood: Richard D. Irwin.
Bruthiaux, Paul. 1996. The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity. New York: OUP USA.
Cook, Guy. 2001. The Discourse of Advertising. London: Routledge.
Goddard, Angela. 2002. The Language of Advertising. London: Routledge.
Leech, Geoffrey N. 1966. English in Advertising: A Linguistic Study of Advertising in Great Britain. London: Longman.
Recommended resources
Bovee, Courtland L and William F Arens. 1992. Contemporary Advertising. Homewood: Richard D. Irwin.
Bruthiaux, Paul. 1996. The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity. New York: OUP USA.
Cook, Guy. 2001. The Discourse of Advertising. London: Routledge.
Goddard, Angela. 2002. The Language of Advertising. London: Routledge.
Leech, Geoffrey N. 1966. English in Advertising: A Linguistic Study of Advertising in Great Britain. London: Longman.
