Hlavním cílem této práce je vypracovat interní krizovou komunikační příručku pro společnost "North windows". Teoretický rámec krizového řízení se zaměřením na vnitřní krizovou komunikaci je představen v první části práce. Druhá část práce se skládá z kvantitativního a kvalitativního výzkumného hodnocení vnitřní krizové komunikace v Organizaci. Ve třetí části této práce je prezentována aktuální interní krizová komunikační příručka určená pro konkrétní firmu.
Annotation in English
The main goal of this thesis is to develop an internal crisis communication manual for the company "North windows". The theoretical framework of crisis management with the focus on internal crisis communication is introduced in the first part of the thesis. The second part of this work consists of quantitative and qualitative research evaluation of internal crisis communications in the organization. The actual internal crisis communication manual designed for the particular company is presented in the third part of this thesis.
Keywords
Vnitřní krizová komunikace, krize, vnitřní krizový komunikační plán, interní krizová komunikační příručka
Keywords in English
Internal crisis communication, crisis, internal crisis communication plan, internal crisis communication manual
Length of the covering note
100
Language
AN
Annotation
Hlavním cílem této práce je vypracovat interní krizovou komunikační příručku pro společnost "North windows". Teoretický rámec krizového řízení se zaměřením na vnitřní krizovou komunikaci je představen v první části práce. Druhá část práce se skládá z kvantitativního a kvalitativního výzkumného hodnocení vnitřní krizové komunikace v Organizaci. Ve třetí části této práce je prezentována aktuální interní krizová komunikační příručka určená pro konkrétní firmu.
Annotation in English
The main goal of this thesis is to develop an internal crisis communication manual for the company "North windows". The theoretical framework of crisis management with the focus on internal crisis communication is introduced in the first part of the thesis. The second part of this work consists of quantitative and qualitative research evaluation of internal crisis communications in the organization. The actual internal crisis communication manual designed for the particular company is presented in the third part of this thesis.
Keywords
Vnitřní krizová komunikace, krize, vnitřní krizový komunikační plán, interní krizová komunikační příručka
Keywords in English
Internal crisis communication, crisis, internal crisis communication plan, internal crisis communication manual
Research Plan
1. Provide the theoretical background about the crisis communication with focus on internal crisis communication.
2. Define the main goal, state the research questions, and choose adequate research methods.
3. Conduct primary research to gather in-depth information about the internal crisis communication in a selected company.
4. Provide an interpretation of findings, answer the research questions, and choose relevant outcomes for the project.
5. Based on the research findings, develop a manual for internal crises communication in the project part.
Research Plan
1. Provide the theoretical background about the crisis communication with focus on internal crisis communication.
2. Define the main goal, state the research questions, and choose adequate research methods.
3. Conduct primary research to gather in-depth information about the internal crisis communication in a selected company.
4. Provide an interpretation of findings, answer the research questions, and choose relevant outcomes for the project.
5. Based on the research findings, develop a manual for internal crises communication in the project part.
Recommended resources
BOIN, A., Stern, E., & Sundelius, B. 2006. The politics of crisis management: Public leadership under pressure. Cambridge University Press. ISBN 9780521607339.
FRANDSEN, F. & JOHANSEN, W. 2011. The study of internal crisis communication: Towards an integrative framework. Emerald Group Publishing Limited. ISBN 13563289.
HEIDE, M. & Simonsson, C. 2019. Internal Crisis Communication: Crisis Awareness, Leadership and Coworkership. Routledge. ISBN 9781138354074.
MAZZEI, A. and Ravazzani, S. 2011. Manager-employee communication during a crisis: the missing link. Emerald Group Publishing Limited. ISSN 13563289.
STRANDBERG, J.M. and Vigso, O. 2016. Internal crisis communication: An employee perspective on narrative, culture, and sensemaking. Emerald Group Publishing Limited. ISSN 13563289.
Recommended resources
BOIN, A., Stern, E., & Sundelius, B. 2006. The politics of crisis management: Public leadership under pressure. Cambridge University Press. ISBN 9780521607339.
FRANDSEN, F. & JOHANSEN, W. 2011. The study of internal crisis communication: Towards an integrative framework. Emerald Group Publishing Limited. ISBN 13563289.
HEIDE, M. & Simonsson, C. 2019. Internal Crisis Communication: Crisis Awareness, Leadership and Coworkership. Routledge. ISBN 9781138354074.
MAZZEI, A. and Ravazzani, S. 2011. Manager-employee communication during a crisis: the missing link. Emerald Group Publishing Limited. ISSN 13563289.
STRANDBERG, J.M. and Vigso, O. 2016. Internal crisis communication: An employee perspective on narrative, culture, and sensemaking. Emerald Group Publishing Limited. ISSN 13563289.
