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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail JABLUNKOVÁ Includes the selected person into the timetable overlap calculation. Martina Advertising campaign for company Yoplait, a. s. Advertising campaign for company Yoplait, a. s. Thesis finished and defended successfully (DUO).   Skácel Václav Světlík Jaroslav Bachelor's thesis 1263164400000 11.01.2010 Advertising campaign for company Yoplait, a. s. Thesis finished and defended successfully (DUO).
Martina JABLUNKOVÁ Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Návrh reklamní kampaně pro firmu Yoplait, a. s.

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Name JABLUNKOVÁ Martina Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2009/2010
Assigning department MVOSE
Date of defence Jan 11, 2010
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English, Enclosed appendices
Main topic Návrh reklamní kampaně pro firmu Yoplat, a. s.
Main topic in English Advertising campaign for company Yoplait, a. s.
Title according to student Návrh reklamní kampaně pro firmu Yoplait, a. s.
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Skácel Václav, MgA.
External examiner Světlík Jaroslav, prof. Ing. Ph.D.
Annotation Bakalářská práce se zaměřuje na navržení a vytvoření plánu propagační (reklamní) kampaně pro firmu Yoplait, a. s., která se chystá uvést na trh nový výrobek. Jedná se o první jogurt zcela bez chemie. Práce obsahuje návrh takových postupů, které by byly účinné a odpovídaly požadavkům firmy, a které povedou k uchycení produktu na trhu ČR.
Annotation in English My bacalary work is oriented on concept and create the plane of advertising campaign for company Yoplait, a. s., who will prepare a new product on marketplace. It is first yoghurt without food chemistry. The work includes submission of such procedures, which are effectively and corresponding requirements of company and which will causes fixing this produkt on the market of Czech Republic.
Keywords Reklama, reklamní kampaň, reklamní agentura, jogurt, éčka, cílová skupina, rozpočet, ochutnávka, časopis, letáky, billboard
Keywords in English Advertising, advertising campaign, advertising agency, yogurt, emulsifiers, target group, budget, tasting, journal, leaflets, billboard
Length of the covering note 86s., 3 s. obr. příloh.
Language CZ
Annotation
Bakalářská práce se zaměřuje na navržení a vytvoření plánu propagační (reklamní) kampaně pro firmu Yoplait, a. s., která se chystá uvést na trh nový výrobek. Jedná se o první jogurt zcela bez chemie. Práce obsahuje návrh takových postupů, které by byly účinné a odpovídaly požadavkům firmy, a které povedou k uchycení produktu na trhu ČR.
Annotation in English
My bacalary work is oriented on concept and create the plane of advertising campaign for company Yoplait, a. s., who will prepare a new product on marketplace. It is first yoghurt without food chemistry. The work includes submission of such procedures, which are effectively and corresponding requirements of company and which will causes fixing this produkt on the market of Czech Republic.
Keywords
Reklama, reklamní kampaň, reklamní agentura, jogurt, éčka, cílová skupina, rozpočet, ochutnávka, časopis, letáky, billboard
Keywords in English
Advertising, advertising campaign, advertising agency, yogurt, emulsifiers, target group, budget, tasting, journal, leaflets, billboard
Research Plan 1. Prostudujte literaturu k vybranému tématu.

2. Na základě studia literatury definujte reklamu a propagační plán.

3. Charakterizujte firmu Yoplait, a. s.

4. Navrhněte reklamní kampaň pro firmu Yoplait, a. s.

5. Proveťe zhodnocení navrhované kampaně.
Research Plan
1. Prostudujte literaturu k vybranému tématu.

2. Na základě studia literatury definujte reklamu a propagační plán.

3. Charakterizujte firmu Yoplait, a. s.

4. Navrhněte reklamní kampaň pro firmu Yoplait, a. s.

5. Proveťe zhodnocení navrhované kampaně.
Recommended resources [1] KOTLER, Philip. Marketing. Praha : Grada, 2004. 855 s. ISBN 80-247-0513-3.
[2] MARUANI , L. Abeceda marketingu. Praha : Management Press, 1995. 238 s. ISBN 80-85603-95-0.
[3] SVĚTLÍK, Jaroslav. Marketing cesta k trhu. Plzeň : Aleš Čeněk, s. r. o., 2005. 340 s. ISBN 80-86898-48-2.
[4] TOMEK, Gustav, VÁVROVÁ, Věra. Výrobek a jeho úspěch na trhu. Praha : Grada publishing, 2001. 352 s. ISBN 80-247-0053-0.
[5] Media guru [online]. 2002 [cit. 2009-10-10]. Dostupný z WWW: >http://www.mediaguru.cz/medialni-planovani<.
Recommended resources
[1] KOTLER, Philip. Marketing. Praha : Grada, 2004. 855 s. ISBN 80-247-0513-3.
[2] MARUANI , L. Abeceda marketingu. Praha : Management Press, 1995. 238 s. ISBN 80-85603-95-0.
[3] SVĚTLÍK, Jaroslav. Marketing cesta k trhu. Plzeň : Aleš Čeněk, s. r. o., 2005. 340 s. ISBN 80-86898-48-2.
[4] TOMEK, Gustav, VÁVROVÁ, Věra. Výrobek a jeho úspěch na trhu. Praha : Grada publishing, 2001. 352 s. ISBN 80-247-0053-0.
[5] Media guru [online]. 2002 [cit. 2009-10-10]. Dostupný z WWW: >http://www.mediaguru.cz/medialni-planovani<.
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis schemes, tables
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file