This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The objective was to enhance the existing government strategy though the design of a project focus in the main citizen's satisfaction and influence of citizens in decision-making process.
Annotation in English
This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The objective was to enhance the existing government strategy though the design of a project focus in the main citizen's satisfaction and influence of citizens in decision-making process.
Keywords
Social media, e-government, e-participation, citizen's satisfaction, decision-making process
Keywords in English
Social media, e-government, e-participation-citizen's satisfaction, decision-making process
Length of the covering note
95
Language
AN
Annotation
This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The objective was to enhance the existing government strategy though the design of a project focus in the main citizen's satisfaction and influence of citizens in decision-making process.
Annotation in English
This research reviews the literature on social media and e-government in the current Colombian political system and, with the aim of analysing the use of social media by the citizenry and the public policies employed by the government of Colombia, the strategy "Urna de Cristal" was considered to the extent that it is the main project focused on the use of social media tools by public entities. The objective was to enhance the existing government strategy though the design of a project focus in the main citizen's satisfaction and influence of citizens in decision-making process.
Keywords
Social media, e-government, e-participation, citizen's satisfaction, decision-making process
Keywords in English
Social media, e-government, e-participation-citizen's satisfaction, decision-making process
Research Plan
Introduction
Define the objectives and the application methods used in the Master's thesis.
I. Theoretical part
Prepare literature review focusing on online media channels in the political communicating system in Colombia.
II. Practical part
Describe the structure of political communication system in Colombia.
Analyze and evaluate the behavior of the citizenry in Colombia.
Develop a project to enhance online media usage/channel towards the political communication system in Colombia.
Elaborate the cost, time and risk factors of the project.
Conclusion
Research Plan
Introduction
Define the objectives and the application methods used in the Master's thesis.
I. Theoretical part
Prepare literature review focusing on online media channels in the political communicating system in Colombia.
II. Practical part
Describe the structure of political communication system in Colombia.
Analyze and evaluate the behavior of the citizenry in Colombia.
Develop a project to enhance online media usage/channel towards the political communication system in Colombia.
Elaborate the cost, time and risk factors of the project.
Conclusion
Recommended resources
DAVIS, Aeron. Political communication and social theory: 2nd ed. New York, NY 10017 711 Third Avenue, Routledge, 2010, 249 p. ISBN 978-1-315-77504-3.
HAWKINS, Del. I., BEST, J. Roger., CONEY, A. KENNETH and MOOKERJEE, A. Consumer Behavior: Building Marketing Strategy.9th ed. New Delhi: Tata McGraw-Hill, 2007.38 p. ISBN 978-007-86549-3.
KOTLER, P., KELLER, K. L., KOSHY, A., and JHA, M. Marketing Management: A South Asian Perspective.14th ed. New Delhi: Pearson Education, 2014, 10 p. ISBN 9-7881-317-6716-0.
SOLOMON, M.R., DAHL, D.W., WHITE, K., ZAICHKOWSKY, J. L. and POLEGATO, R. Consumer behavior: Buying, having, and being. Canada: Pearson Education, 2014, 59 s. ISBN 978-0-1334-5089-7.
YOLBULAN, E. The Role of Social Media in Political Marketing: 2014 Local Elections of Turkey. European Journal of Business and Management. Vol.6, No. 22, 2014. ISSN 2222-1905.
Recommended resources
DAVIS, Aeron. Political communication and social theory: 2nd ed. New York, NY 10017 711 Third Avenue, Routledge, 2010, 249 p. ISBN 978-1-315-77504-3.
HAWKINS, Del. I., BEST, J. Roger., CONEY, A. KENNETH and MOOKERJEE, A. Consumer Behavior: Building Marketing Strategy.9th ed. New Delhi: Tata McGraw-Hill, 2007.38 p. ISBN 978-007-86549-3.
KOTLER, P., KELLER, K. L., KOSHY, A., and JHA, M. Marketing Management: A South Asian Perspective.14th ed. New Delhi: Pearson Education, 2014, 10 p. ISBN 9-7881-317-6716-0.
SOLOMON, M.R., DAHL, D.W., WHITE, K., ZAICHKOWSKY, J. L. and POLEGATO, R. Consumer behavior: Buying, having, and being. Canada: Pearson Education, 2014, 59 s. ISBN 978-0-1334-5089-7.
YOLBULAN, E. The Role of Social Media in Political Marketing: 2014 Local Elections of Turkey. European Journal of Business and Management. Vol.6, No. 22, 2014. ISSN 2222-1905.
