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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail Jomardyan Includes the selected person into the timetable overlap calculation. Arsen Samvel The project of improving brand strategy of the Czech Republic as a tourist destination The project of improving brand strategy of the Czech Republic as a tourist destination Thesis finished and defended successfully (DUO).   Vaculčíková Zuzana Chovancová Miloslava Master's thesis 1495663200000 25.05.2017 The project of improving brand strategy of the Czech Republic as a tourist destination Thesis finished and defended successfully (DUO).
Arsen Samvel Jomardyan Master's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info The project of improving brand strategy of the Czech Republic as a tourist destination

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Name Jomardyan Arsen Samvel Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2016/2017
Assigning department MUMM
Date of defence May 25, 2017
Type of thesis Master's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - All mandatory fields for this Thesis are filled in.
Main topic Projekt zlepšení strategie značky České republiky jako turistické destinace
Main topic in English The Project of Improving Brand Strategy of the Czech Republic as a Tourist Destination
Title according to student The project of improving brand strategy of the Czech Republic as a tourist destination
English title as given by the student The project of improving brand strategy of the Czech Republic as a tourist destination
Parallel name -
Subtitle -
Thesis supervisor Vaculčíková Zuzana, Ing. Ph.D.
External examiner Chovancová Miloslava, doc. Ing. CSc.
Annotation Účelem této diplomové práce je poskytnout úplný a komplexní přehled kroků, které by měly být implementovány a povedou ke zlepšení brandové strategie České Republiky, v tomto kontextu chápana ČR jako turistické destinace. Mým cílem v teoretické části je zjistit, co důležitého stojí v pozadí /fenoménu/ cestování. Díky hlavním bodům si bude moci čtenář udělat lepší představu o daném tématu a lépe ho tak pochopit. V analytické části se věnuji analýze současného stavu v oblasti cestování v České Republice a navrhnu cesty/způsoby/, které krok za krokem povedou k celkovému zlepšení situace. Poslední projektová část obsahuje tři projektové plány, které jsou považovány za tři hlavní aspekty, jež mají naplnit účel/cíl/ této práce; zlepšení brandové strategie České republiky jako turistické destinace.
Annotation in English The purpose of this thesis is to provide full and comprehensive combined implementation steps to improve brand strategy of the Czech Republic as a travel destination. The aim of the theoretical part is to find out the core background of travelling, get to know the reader with main points and make easier to understand this thesis. Analytical part intends to analyze the current travel situation of travel sector in the Czech Republic and find out the ways to provide with steps of strategical implementation. The last, project part includes three project plans which are considered to be the main aspects to execute the aim of this thesis; improve brand strategy of the Czech Republic as a travel destination.
Keywords management značky, destinace, branding, turistika
Keywords in English brand management, Czech Republic, destination branding, tourism
Length of the covering note 129
Language AN
Annotation
Účelem této diplomové práce je poskytnout úplný a komplexní přehled kroků, které by měly být implementovány a povedou ke zlepšení brandové strategie České Republiky, v tomto kontextu chápana ČR jako turistické destinace. Mým cílem v teoretické části je zjistit, co důležitého stojí v pozadí /fenoménu/ cestování. Díky hlavním bodům si bude moci čtenář udělat lepší představu o daném tématu a lépe ho tak pochopit. V analytické části se věnuji analýze současného stavu v oblasti cestování v České Republice a navrhnu cesty/způsoby/, které krok za krokem povedou k celkovému zlepšení situace. Poslední projektová část obsahuje tři projektové plány, které jsou považovány za tři hlavní aspekty, jež mají naplnit účel/cíl/ této práce; zlepšení brandové strategie České republiky jako turistické destinace.
Annotation in English
The purpose of this thesis is to provide full and comprehensive combined implementation steps to improve brand strategy of the Czech Republic as a travel destination. The aim of the theoretical part is to find out the core background of travelling, get to know the reader with main points and make easier to understand this thesis. Analytical part intends to analyze the current travel situation of travel sector in the Czech Republic and find out the ways to provide with steps of strategical implementation. The last, project part includes three project plans which are considered to be the main aspects to execute the aim of this thesis; improve brand strategy of the Czech Republic as a travel destination.
Keywords
management značky, destinace, branding, turistika
Keywords in English
brand management, Czech Republic, destination branding, tourism
Research Plan Introduction
Define the objectives and the application methods used in the Master thesis.
  1. Theoretical part
    • Compile the theoretical framework about tourism, brand management, and destination branding.
  2. Practical part
    • Analyze key tourism indicators in the Czech Republic and current brand destination strategy in the Czech Republic.
    • Based on the analysis prepare the project of improving brand strategy for tourism in the Czech Republic.
    • Submit the project to cost, risk and time analysis.
Conclusion
Research Plan
Introduction
Define the objectives and the application methods used in the Master thesis.
  1. Theoretical part
    • Compile the theoretical framework about tourism, brand management, and destination branding.
  2. Practical part
    • Analyze key tourism indicators in the Czech Republic and current brand destination strategy in the Czech Republic.
    • Based on the analysis prepare the project of improving brand strategy for tourism in the Czech Republic.
    • Submit the project to cost, risk and time analysis.
Conclusion
Recommended resources BRADLEY, Nigel. Marketing research: tools and techniques. Third edition. Oxford: Oxford University Press, 2013, 552 p. ISBN 9780199655090.
HALL, Colin Michael. Tourism and social marketing. 1st ed. London: Critical studies in tourism, business and management. Routledge, 2014, 312 p. ISBN 9780415576666.
KELLER, Kevin Lane. Strategic brand management: building, measuring, and managing brand equity. 4th ed. Boston: Pearson, c2013, 600 p. ISBN 9780132664257.
KOTLER, Philip., John BOWEN a James C. MAKENS. Marketing for hospitality and tourism. Sixth edition. Boston: Pearson, 2014, 704 p. ISBN 0132784025.
WILLIAMS, Stephen a Alan A. LEW. Tourism geography: critical understandings of place, space and experience. Third edition. New York: Routledge, 2015, 346 p. ISBN 9780415854443.
Recommended resources
BRADLEY, Nigel. Marketing research: tools and techniques. Third edition. Oxford: Oxford University Press, 2013, 552 p. ISBN 9780199655090.
HALL, Colin Michael. Tourism and social marketing. 1st ed. London: Critical studies in tourism, business and management. Routledge, 2014, 312 p. ISBN 9780415576666.
KELLER, Kevin Lane. Strategic brand management: building, measuring, and managing brand equity. 4th ed. Boston: Pearson, c2013, 600 p. ISBN 9780132664257.
KOTLER, Philip., John BOWEN a James C. MAKENS. Marketing for hospitality and tourism. Sixth edition. Boston: Pearson, 2014, 704 p. ISBN 0132784025.
WILLIAMS, Stephen a Alan A. LEW. Tourism geography: critical understandings of place, space and experience. Third edition. New York: Routledge, 2015, 346 p. ISBN 9780415854443.
Týká se praxe No
Enclosed appendices CD ROM
Appendices bound in thesis graphs, schemes, tables
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file