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Prohlížení IS/STAG (S025)

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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail FABIAN Includes the selected person into the timetable overlap calculation. Peter The projec of increase turist activity in micro region Pieniny The projec of increase turist activity in micro region Pieniny Thesis finished and defended successfully (DUO).   Schneider Jaromír Šímová Martina Master's thesis 1188856800000 04.09.2007 The projec of increase turist activity in micro region Pieniny Thesis finished and defended successfully (DUO).
Peter FABIAN Master's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Projekt zvýšení turistické aktivity mikroregionu Pieniny

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Name FABIAN Peter Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2006/2007
Assigning department MUM
Date of defence Sep 4, 2007
Type of thesis Master's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English, Enclosed appendices
Main topic Projekt zvýšení turistické aktivity mikroregionu Pieniny
Main topic in English The projec of increase turist activity in micro region Pieniny
Title according to student Projekt zvýšení turistické aktivity mikroregionu Pieniny
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Schneider Jaromír, Ing.
External examiner Šímová Martina, JUDr. Ing.
Annotation V diplomovej práci sa najprv teoreticky zaoberám marketingom a manažmentom územia v oblasti turistického ruchu. Snažím sa poukázať na to, že osvedčené metódy turistických aktivít prinášajú malým regiónom sociálno-ekonomický rast. V praktickej časti analyzujem súčasný stav územia na severnom Spiši, na hraniciach s Poľskom - mikroregión Pieniny. Navrhujem riešenie pre zlepšenie súčasnej situácie v oblasti cestovného ruchu a podrobujem ho nákladovej a rizikovej analýze.
Annotation in English First of all in this diploma work I have theoretically focused my attention on marketing and management of the specific area considering the tourist traffic. I point out that approved methods of tourist activities in the small regions can bring them a social and economical development. In the practical part of this diploma work I am trying to analyze a present situation of the North Spiš Area, direct at the border with Poland - micro region which is well known as Pieniny. I suggest a solution in order to improve the present situation in the field of the tourist traffic and at the same time I put it through cont and risk analyses.
Keywords región, marketing, cestovný ruch, manažment, analýza
Keywords in English region, marketing, tourist traffic, management, analysis
Length of the covering note 69
Language CZ
Annotation
V diplomovej práci sa najprv teoreticky zaoberám marketingom a manažmentom územia v oblasti turistického ruchu. Snažím sa poukázať na to, že osvedčené metódy turistických aktivít prinášajú malým regiónom sociálno-ekonomický rast. V praktickej časti analyzujem súčasný stav územia na severnom Spiši, na hraniciach s Poľskom - mikroregión Pieniny. Navrhujem riešenie pre zlepšenie súčasnej situácie v oblasti cestovného ruchu a podrobujem ho nákladovej a rizikovej analýze.
Annotation in English
First of all in this diploma work I have theoretically focused my attention on marketing and management of the specific area considering the tourist traffic. I point out that approved methods of tourist activities in the small regions can bring them a social and economical development. In the practical part of this diploma work I am trying to analyze a present situation of the North Spiš Area, direct at the border with Poland - micro region which is well known as Pieniny. I suggest a solution in order to improve the present situation in the field of the tourist traffic and at the same time I put it through cont and risk analyses.
Keywords
región, marketing, cestovný ruch, manažment, analýza
Keywords in English
region, marketing, tourist traffic, management, analysis
Research Plan Úvod I. Teoretická část
  • Zpracujte teoretická východiska využitelná v daném diplomovém projektu.
II. Praktická část
  • Zpracujte analýzu současného stavu mikroregionu Pieniny v oblasti cestovního ruchu.
  • Navrhněte strategii rozvoje mikroregionu Pieniny v oblasti cestovního ruchu.
  • Zpracujte vybraný projekt vycházející z navržené strategie.
  • Vypracujte rizikovou a nákladovou analýzu vybraného projektu.
Závěr
Research Plan
Úvod I. Teoretická část
  • Zpracujte teoretická východiska využitelná v daném diplomovém projektu.
II. Praktická část
  • Zpracujte analýzu současného stavu mikroregionu Pieniny v oblasti cestovního ruchu.
  • Navrhněte strategii rozvoje mikroregionu Pieniny v oblasti cestovního ruchu.
  • Zpracujte vybraný projekt vycházející z navržené strategie.
  • Vypracujte rizikovou a nákladovou analýzu vybraného projektu.
Závěr
Recommended resources 1. KOTLER, F. Marketing podle Kotlera. Praha: Management Press, 2000. ISBN 80-261-01-04
2. PALATKOVÁ, M. Marketingová strategie destinace cestovního ruchu. Praha: GRADA Publishing, 2006. ISBN 80-247-1014-5
3. HORNER, S., SWARBROOKE, J. Cestovní ruch, ubytování a stravování, využití volného času. Praha: GRADA Publishing, 2003. ISBN 80-247-0202-9
4. BOUČKOVÁ, J. a kol. Marketing. Praha: C. H. Beck, 2003. ISBN 80-7179-577-1
Recommended resources
1. KOTLER, F. Marketing podle Kotlera. Praha: Management Press, 2000. ISBN 80-261-01-04
2. PALATKOVÁ, M. Marketingová strategie destinace cestovního ruchu. Praha: GRADA Publishing, 2006. ISBN 80-247-1014-5
3. HORNER, S., SWARBROOKE, J. Cestovní ruch, ubytování a stravování, využití volného času. Praha: GRADA Publishing, 2003. ISBN 80-247-0202-9
4. BOUČKOVÁ, J. a kol. Marketing. Praha: C. H. Beck, 2003. ISBN 80-7179-577-1
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis maps, graphs
Taken from the library Yes
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file