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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail Špico Includes the selected person into the timetable overlap calculation. Jaromír Form of electronic marketing and its influence on competitiveness in Intense capital, LLC Form of electronic marketing and its influence on competitiveness in Intense capital, LLC Thesis finished and defended successfully (DUO).   Pilík Michal Chovancová Miloslava Bachelor's thesis 1150236000000 14.06.2006 Form of electronic marketing and its influence on competitiveness in Intense capital, LLC Thesis finished and defended successfully (DUO).
Jaromír Špico Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Form of electronic marketing and its influence on competitiveness in Intense capital, LLC

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Name Špico Jaromír Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2005/2006
Assigning department MUM
Date of defence Jun 14, 2006
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English, Enclosed appendices
Main topic Elektronický marketing a jeho vliv na konkurenceschopnost firmy Intense capital s.r.o.
Main topic in English Form of electronic marketing and its influence on competitiveness in Intense capital, LLC
Title according to student Form of electronic marketing and its influence on competitiveness in Intense capital, LLC
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Pilík Michal, doc. Ing. Ph.D.
External examiner Chovancová Miloslava, doc. Ing. CSc.
Annotation Bakalárska práca ''Forma elektronického marketingu a jej vplyv na konkurencieschopnosť firmy Intense capital, s.r.o.‘‘ pojednáva o používaní elektronického marketingu v začínajúcej firme podnikajúcej v oblasti investícií. V teoretickej časti BP je prehľad poznatkov z oblasti e-marketingu tak, aby dával ucelený obraz vo forme vhodnej na vytvorenie e-marketingovej stratégie. V tejto časti som čerpal takmer výhradne zo zahraničnej literatúry a najviac z internetových zdrojov. V praktickej časti nasleduje predstavenie firmy Intense capital, s.r.o., opis a charakteristika súčasného stavu jej e-marketingu. V záverečnej časti je návrh vhodnej stratégie elektronického marketingu, pomocou ktorej by firma mohla dosiahnuť zvýšenie svojej konkurencieschopnosti.
Annotation in English Bachelor thesis ‘‘Form of electronic marketing and its influence on competitiveness in Intense capital, LLC‘‘ deals with the use of electronic marketing in the beginning firm enterprising in the sphere of investment. The theoretical part of the bachelor thesis provides a review of knowledge about e-marketing in the form suitable for the creation of e-marketing strategy. For this part I gathered mainly from foreign literature and the most from the Internet sources. The practical part starts with the presentation of the Intense capital company and then continues with the description and characteristics of the present state of e-marketing in the firm. The conclusion part deals with the suggestion for appropriate e-marketing strategy intended to help the firm to increase its competitiveness.
Keywords elektronický marketing, Internet, konkurencieschopnosť, celosvetová sieť, marketingový mix, reklama, elektronická komercia, elektronické podnikanie
Keywords in English electronic marketing, Internet, competitiveness, World-Wide Web, marketing mix, advertisement, e-commerce, e-business
Length of the covering note 69 s., 14 s. obr. příloh.
Language AN
Annotation
Bakalárska práca ''Forma elektronického marketingu a jej vplyv na konkurencieschopnosť firmy Intense capital, s.r.o.‘‘ pojednáva o používaní elektronického marketingu v začínajúcej firme podnikajúcej v oblasti investícií. V teoretickej časti BP je prehľad poznatkov z oblasti e-marketingu tak, aby dával ucelený obraz vo forme vhodnej na vytvorenie e-marketingovej stratégie. V tejto časti som čerpal takmer výhradne zo zahraničnej literatúry a najviac z internetových zdrojov. V praktickej časti nasleduje predstavenie firmy Intense capital, s.r.o., opis a charakteristika súčasného stavu jej e-marketingu. V záverečnej časti je návrh vhodnej stratégie elektronického marketingu, pomocou ktorej by firma mohla dosiahnuť zvýšenie svojej konkurencieschopnosti.
Annotation in English
Bachelor thesis ‘‘Form of electronic marketing and its influence on competitiveness in Intense capital, LLC‘‘ deals with the use of electronic marketing in the beginning firm enterprising in the sphere of investment. The theoretical part of the bachelor thesis provides a review of knowledge about e-marketing in the form suitable for the creation of e-marketing strategy. For this part I gathered mainly from foreign literature and the most from the Internet sources. The practical part starts with the presentation of the Intense capital company and then continues with the description and characteristics of the present state of e-marketing in the firm. The conclusion part deals with the suggestion for appropriate e-marketing strategy intended to help the firm to increase its competitiveness.
Keywords
elektronický marketing, Internet, konkurencieschopnosť, celosvetová sieť, marketingový mix, reklama, elektronická komercia, elektronické podnikanie
Keywords in English
electronic marketing, Internet, competitiveness, World-Wide Web, marketing mix, advertisement, e-commerce, e-business
Research Plan
  1. Proveďte průzkum literárních pramenů a prezentujte současné trendy a poznatky z oblasti elektronického marketingu firmy.
  2. Zpracujte SWOT analýzu firmy Intense capital s.r.o.
  3. Popište a zhodnoťte stávající využití forem elektronického marketingu ve firmě Intense capital s.r.o.
  4. Navrhněte strategii na zlepšení konkurenceschopnosti firmy Intense capital s.r.o. pomocí nástrojů elektronického marketingu.
Research Plan
  1. Proveďte průzkum literárních pramenů a prezentujte současné trendy a poznatky z oblasti elektronického marketingu firmy.
  2. Zpracujte SWOT analýzu firmy Intense capital s.r.o.
  3. Popište a zhodnoťte stávající využití forem elektronického marketingu ve firmě Intense capital s.r.o.
  4. Navrhněte strategii na zlepšení konkurenceschopnosti firmy Intense capital s.r.o. pomocí nástrojů elektronického marketingu.
Recommended resources [1] BLAŽKOVÁ, Martina. Jak využít internet v marketingu: krok za krokem k vyšší konkurenceschopnosti. 1. vyd. Praha: Grada, 2005. 156 s. ISBN 80-247-1095-1.
[2] ČICHOVSKÝ, Ludvík. Marketing konkurenceschopnosti (I). 1.vyd. Praha: Radix, 2002. 270 s. ISBN 80-86031-35-7.
[3] FRIMMEL, Martin. Elektronický obchod: právní úprava. 1.vyd. Praha: Prospektrum, 2002. 321 s. ISBN 80-7175-114-6.
[4] HLAVENKA, Jiří. Dělejte byznys na Internetu. 1.vyd. Praha: Computer Press, 2000. 226 s. ISBN 80-7226-371-4.
[5] KAFTAN, Miroslav. Modern business English in e-commerce. 1. vyd. Praha: Leda, 2005. 277 s. ISBN 80-7335-052-1.
Recommended resources
[1] BLAŽKOVÁ, Martina. Jak využít internet v marketingu: krok za krokem k vyšší konkurenceschopnosti. 1. vyd. Praha: Grada, 2005. 156 s. ISBN 80-247-1095-1.
[2] ČICHOVSKÝ, Ludvík. Marketing konkurenceschopnosti (I). 1.vyd. Praha: Radix, 2002. 270 s. ISBN 80-86031-35-7.
[3] FRIMMEL, Martin. Elektronický obchod: právní úprava. 1.vyd. Praha: Prospektrum, 2002. 321 s. ISBN 80-7175-114-6.
[4] HLAVENKA, Jiří. Dělejte byznys na Internetu. 1.vyd. Praha: Computer Press, 2000. 226 s. ISBN 80-7226-371-4.
[5] KAFTAN, Miroslav. Modern business English in e-commerce. 1. vyd. Praha: Leda, 2005. 277 s. ISBN 80-7335-052-1.
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis illustrations, graphs, tables
Taken from the library Yes
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file