SMEs play a key role in the labor market within the European economic environment. In Spain, it is even 99.8% of the largest contributors to the Spanish economy's GDP. At the same time, these companies employ the largest number of employees from all groups in the labor market. However, because of the great financial crisis in 2008, there have been major changes in the labor market. Particularly worrying indicators are the Spanish youth unem-ployment rate, with 36% among the highest in the European Union. Despite several gov-ernment measures and programs, the labor market situation is not significantly improved. The labor market of young people seems to be less flexible, with a lack of relevant infor-mation for companies offering jobs and candidates. These barriers can be eliminated through digital economy and social networking tools. An important prerequisite, however, is that the mediated information is legible, understandable and acceptable to both sides of the labor market. The analysis found that there is a market gap for e-recruiting social net-work content management business. Therefore, this business plan was elaborated in the form of a project, which will then be implemented in practice.
Annotation in English
SMEs play a key role in the labor market within the European economic environment. In Spain, it is even 99.8% of the largest contributors to the Spanish economy's GDP. At the same time, these companies employ the largest number of employees from all groups in the labor market. However, because of the great financial crisis in 2008, there have been major changes in the labor market. Particularly worrying indicators are the Spanish youth unem-ployment rate, with 36% among the highest in the European Union. Despite several gov-ernment measures and programs, the labor market situation is not significantly improved. The labor market of young people seems to be less flexible, with a lack of relevant infor-mation for companies offering jobs and candidates. These barriers can be eliminated through digital economy and social networking tools. An important prerequisite, however, is that the mediated information is legible, understandable and acceptable to both sides of the labor market. The analysis found that there is a market gap for e-recruiting social net-work content management business. Therefore, this business plan was elaborated in the form of a project, which will then be implemented in practice.
Keywords
SME, Job market, Young generation, (Un)employment, Social networks, Content service
Keywords in English
SME, Job market, Young generation, (Un)employment, Social networks, Content service
Length of the covering note
127 p. (205 694 characters)
Language
AN
Annotation
SMEs play a key role in the labor market within the European economic environment. In Spain, it is even 99.8% of the largest contributors to the Spanish economy's GDP. At the same time, these companies employ the largest number of employees from all groups in the labor market. However, because of the great financial crisis in 2008, there have been major changes in the labor market. Particularly worrying indicators are the Spanish youth unem-ployment rate, with 36% among the highest in the European Union. Despite several gov-ernment measures and programs, the labor market situation is not significantly improved. The labor market of young people seems to be less flexible, with a lack of relevant infor-mation for companies offering jobs and candidates. These barriers can be eliminated through digital economy and social networking tools. An important prerequisite, however, is that the mediated information is legible, understandable and acceptable to both sides of the labor market. The analysis found that there is a market gap for e-recruiting social net-work content management business. Therefore, this business plan was elaborated in the form of a project, which will then be implemented in practice.
Annotation in English
SMEs play a key role in the labor market within the European economic environment. In Spain, it is even 99.8% of the largest contributors to the Spanish economy's GDP. At the same time, these companies employ the largest number of employees from all groups in the labor market. However, because of the great financial crisis in 2008, there have been major changes in the labor market. Particularly worrying indicators are the Spanish youth unem-ployment rate, with 36% among the highest in the European Union. Despite several gov-ernment measures and programs, the labor market situation is not significantly improved. The labor market of young people seems to be less flexible, with a lack of relevant infor-mation for companies offering jobs and candidates. These barriers can be eliminated through digital economy and social networking tools. An important prerequisite, however, is that the mediated information is legible, understandable and acceptable to both sides of the labor market. The analysis found that there is a market gap for e-recruiting social net-work content management business. Therefore, this business plan was elaborated in the form of a project, which will then be implemented in practice.
Keywords
SME, Job market, Young generation, (Un)employment, Social networks, Content service
Keywords in English
SME, Job market, Young generation, (Un)employment, Social networks, Content service
Research Plan
Introduction Define the objectives and the application methods used in the Master thesis.
Theoretical part
Compile the theoretical information about youth employment, social networks and economy situation in small and middle enterprises sector.
Practical part
Complete the analysis of current youth employment situation and analyse current possibilities of using social networks in small and middle enterprises in Spain.
Design a project of the social networks engage as a tool for increasing youth employment in small and middle enterprises in Spain.
Submit the project to cost and risk analysis.
Conclusion
Research Plan
Introduction Define the objectives and the application methods used in the Master thesis.
Theoretical part
Compile the theoretical information about youth employment, social networks and economy situation in small and middle enterprises sector.
Practical part
Complete the analysis of current youth employment situation and analyse current possibilities of using social networks in small and middle enterprises in Spain.
Design a project of the social networks engage as a tool for increasing youth employment in small and middle enterprises in Spain.
Submit the project to cost and risk analysis.
Conclusion
Recommended resources
HEADWORTH, Andy. Social media recruitment: how to successfully integrate social media into recruitment strategy. Philadelphia: Kogan Page Publisher, 2015. ISBN 9780749473716.
NORTH, K. and VARVAKIS, G., Competitive strategies for small and medium enterprises: increasing crisis resilience, agility and innovation in turbulent times. New York, NY: Springer Berlin Heidelberg, 2015. ISBN 9783319273013.
SANCHEZ CASTANEDA, Alfredo, Lavinia SERRANI and Francesca SPEROTTI. Youth unemployment and joblessness: causes, consequences, responses. Newcastle upon Tyne: Cambridge Scholars Publishing. ADAPT labour studies book-series, 2012. ISBN 9781443840569.
TAPSCOTT, Don. The digital economy: rethinking promise and peril in the age of networked intelligence. 20th anniversary edition. New York: McGraw-Hill, 2015. ISBN 9780071835558.
Recommended resources
HEADWORTH, Andy. Social media recruitment: how to successfully integrate social media into recruitment strategy. Philadelphia: Kogan Page Publisher, 2015. ISBN 9780749473716.
NORTH, K. and VARVAKIS, G., Competitive strategies for small and medium enterprises: increasing crisis resilience, agility and innovation in turbulent times. New York, NY: Springer Berlin Heidelberg, 2015. ISBN 9783319273013.
SANCHEZ CASTANEDA, Alfredo, Lavinia SERRANI and Francesca SPEROTTI. Youth unemployment and joblessness: causes, consequences, responses. Newcastle upon Tyne: Cambridge Scholars Publishing. ADAPT labour studies book-series, 2012. ISBN 9781443840569.
TAPSCOTT, Don. The digital economy: rethinking promise and peril in the age of networked intelligence. 20th anniversary edition. New York: McGraw-Hill, 2015. ISBN 9780071835558.
