This bachelor thesis summaries theoretical information about business plan and online blogging. In the analytical part, it presents developed business plan for an online blog. Its main goal is to find out if blogging can be considered as a source of income. It summaries information on how to create a blog and what needs to be done to create traffic on a blog. Also, it explains how an influencer can use different kind of approaches to generate an income and presents a financial plan to support that blogging can be considered as secondary income.
Annotation in English
This bachelor thesis summaries theoretical information about business plan and online blogging. In the analytical part, it presents developed business plan for an online blog. Its main goal is to find out if blogging can be considered as a source of income. It summaries information on how to create a blog and what needs to be done to create traffic on a blog. Also, it explains how an influencer can use different kind of approaches to generate an income and presents a financial plan to support that blogging can be considered as secondary income.
Keywords
blog, social media, business plan, online marketing, affiliate program
Keywords in English
blog, social media, business plan, online marketing, affiliate program
Length of the covering note
62 s. (62 113)
Language
AN
Annotation
This bachelor thesis summaries theoretical information about business plan and online blogging. In the analytical part, it presents developed business plan for an online blog. Its main goal is to find out if blogging can be considered as a source of income. It summaries information on how to create a blog and what needs to be done to create traffic on a blog. Also, it explains how an influencer can use different kind of approaches to generate an income and presents a financial plan to support that blogging can be considered as secondary income.
Annotation in English
This bachelor thesis summaries theoretical information about business plan and online blogging. In the analytical part, it presents developed business plan for an online blog. Its main goal is to find out if blogging can be considered as a source of income. It summaries information on how to create a blog and what needs to be done to create traffic on a blog. Also, it explains how an influencer can use different kind of approaches to generate an income and presents a financial plan to support that blogging can be considered as secondary income.
Keywords
blog, social media, business plan, online marketing, affiliate program
Keywords in English
blog, social media, business plan, online marketing, affiliate program
Research Plan
Zpracování literární rešerše týkající se podnikatelského záměru
Analýza současné situace v oblasti tvorby blogů
Zpracování podnikatelského plánu pro konkrétní blog
Vytvoření finančního plánu pro konkrétní blog
Zpracování rizikové analýzy projektu
Research Plan
Zpracování literární rešerše týkající se podnikatelského záměru
Analýza současné situace v oblasti tvorby blogů
Zpracování podnikatelského plánu pro konkrétní blog
Vytvoření finančního plánu pro konkrétní blog
Zpracování rizikové analýzy projektu
Recommended resources
Geddes, Brad. 2014. Advanced Google AdWords. Indianapolis: Sybex.
Chaffey, Dave, and Fiona Ellis-Chadwick. 2016. Digital Marketing. Harlow: Pearson.
Kotler, Philip, and Gary Armstrong. 2004. Marketing. Prague: Grada.
Kubíček, Michal, and Jan Linhart. 2010. 333 tipů a triků pro SEO: Sbírka nejlepších technik optimalizace webů pro vyhledávače. Brno: Computer Press.
Mohammed, Rafi. 2004. Internet Marketing: Building Advantage in the Networked Economy. New York: McGraw-Hill/Irwin.
Recommended resources
Geddes, Brad. 2014. Advanced Google AdWords. Indianapolis: Sybex.
Chaffey, Dave, and Fiona Ellis-Chadwick. 2016. Digital Marketing. Harlow: Pearson.
Kotler, Philip, and Gary Armstrong. 2004. Marketing. Prague: Grada.
Kubíček, Michal, and Jan Linhart. 2010. 333 tipů a triků pro SEO: Sbírka nejlepších technik optimalizace webů pro vyhledávače. Brno: Computer Press.
Mohammed, Rafi. 2004. Internet Marketing: Building Advantage in the Networked Economy. New York: McGraw-Hill/Irwin.
