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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail Velikovský Includes the selected person into the timetable overlap calculation. Petr Advergaming in the Czech Republic Advergaming in the Czech Republic Thesis finished and defended successfully (DUO).   Horáková Monika Nemčoková Katarína Bachelor's thesis 1339711200000 15.06.2012 Advergaming in the Czech Republic Thesis finished and defended successfully (DUO).
Petr Velikovský Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Advergaming in the Czech Republic

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Name Velikovský Petr Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2011/2012
Assigning department UAA
Date of defence Jun 15, 2012
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English
Main topic Advergaming v České republice
Main topic in English Advergaming in the Czech Republic
Title according to student Advergaming in the Czech Republic
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Horáková Monika, Ing. Ph.D.
External examiner Nemčoková Katarína, PhDr. Ph.D.
Annotation Obsahem této bakalářské práce je zmapování situace Advergamingu v České republice. V teoretické části práce je zpracována problematika týkající se advergamingu, jeho rozdělení, dále je pozornost zaměřena i na advergaming v České republice. Poté je blíže popsán průběh proměny a růstu advergamingu ve 21. století. V poslední části teorie je zpracována problematika týkající se role a využití advergamingu na sociálních sítích. Praktická část je zaměřena na analýzu postojů uživatelů sociálních sítí vůči advergamingu. Tato analýza je provedena na základě průzkumu trhu pomocí dotazníku. Praktická část je zakončena doporučeními firmám, které hodlají využít Advergaming jako marketingový nástroj na sociálních sítích.
Annotation in English The content of this thesis is to map the situation of advergaming in the Czech Republic. The theoretical part deals with the advergaming, types of advergaming and advergaming in the Czech Republic. Then the course of transformation and growth of advergaming in the 21st century is described in more detail. The last part is focused on the role and use of advergaming on social networks. The practical part is focused on the analysis of attitudes of users of social networks towards advergaming. This analysis is performed on the basis of market research using a questionnaire. The practical part ends with some recommendations for companies that intend to use advergaming as a marketing tool for social networks.
Keywords Advergaming, Česká republika, Sociální síť, Marketing, Doporučení, Analýza, Značka
Keywords in English Advergaming, Czech Republic, Social network, Marketing, Recommendation, Brand, Analysis
Length of the covering note 58 s. (67 530 znaků)
Language AN
Annotation
Obsahem této bakalářské práce je zmapování situace Advergamingu v České republice. V teoretické části práce je zpracována problematika týkající se advergamingu, jeho rozdělení, dále je pozornost zaměřena i na advergaming v České republice. Poté je blíže popsán průběh proměny a růstu advergamingu ve 21. století. V poslední části teorie je zpracována problematika týkající se role a využití advergamingu na sociálních sítích. Praktická část je zaměřena na analýzu postojů uživatelů sociálních sítí vůči advergamingu. Tato analýza je provedena na základě průzkumu trhu pomocí dotazníku. Praktická část je zakončena doporučeními firmám, které hodlají využít Advergaming jako marketingový nástroj na sociálních sítích.
Annotation in English
The content of this thesis is to map the situation of advergaming in the Czech Republic. The theoretical part deals with the advergaming, types of advergaming and advergaming in the Czech Republic. Then the course of transformation and growth of advergaming in the 21st century is described in more detail. The last part is focused on the role and use of advergaming on social networks. The practical part is focused on the analysis of attitudes of users of social networks towards advergaming. This analysis is performed on the basis of market research using a questionnaire. The practical part ends with some recommendations for companies that intend to use advergaming as a marketing tool for social networks.
Keywords
Advergaming, Česká republika, Sociální síť, Marketing, Doporučení, Analýza, Značka
Keywords in English
Advergaming, Czech Republic, Social network, Marketing, Recommendation, Brand, Analysis
Research Plan Proveďte literární průzkum a zpracujte teoretické poznatky pojmu advergaming.
Popište vývoj advergamingu v 21. století.
Vyhodnoťte úlohu advergamingu na sociálních sítích.
Analyzujte současný postoj uživatelů advergamingových aktivit na
sociálních sítích v ČR.
Navrhněte doporučení pro firmy, které využívají tento nástroj.
Research Plan
Proveďte literární průzkum a zpracujte teoretické poznatky pojmu advergaming.
Popište vývoj advergamingu v 21. století.
Vyhodnoťte úlohu advergamingu na sociálních sítích.
Analyzujte současný postoj uživatelů advergamingových aktivit na
sociálních sítích v ČR.
Navrhněte doporučení pro firmy, které využívají tento nástroj.
Recommended resources Anderson, Eric. 2010. Social Media Marketing: Game Theory and The Emergence of Collaboration. Heidelberg: Springer.
Evans, Joel R., and Barry Berman. 2002. Marketing: Marketing in the 21st Century. 8th ed. Cincinnati, OH: AtomicdogPublishing.Com.
Hesková, Marie, and Peter Starchon. 2009. Marketingová komunikace a moderní trendy v marketingu. 1. vyd. ed. Praha: Oeconomica.
Lenderman, Max. 2006. Experience the Message: How Experiential Marketing is Changing the Brand World. New York, N.Y.: Carroll & Graf Publishers.
Marolf, Gérald. 2007. Advergaming and In-game Advertising: An Approach to the Next Generation of Advertising. 1. Aufl. ed. Saarbrücken: VDM Verlag Dr. Müller.
Miller, Frederic P.; Vandome, Agnes F.; McBrewster, John. 2011. Advergaming. [s.l.] : Betascript Publishing,
Moore, Michael E., and Jennifer Sward. 2007. Introduction to the Game Industry. Upper Saddle River, NJ: Pearson Prentice Hall.
Mráček, P. ; Mucha, M. 2010. Špecifikáregionálneho a neziskovéhomarketingu. Trnava : [s.n.], Využití advergamingu v destinačním marketingu.
Radoff, Jon. 2011. Game On: Energize Your Business with Social Media Games. New York: Wiley Publishing, Inc.
Recommended resources
Anderson, Eric. 2010. Social Media Marketing: Game Theory and The Emergence of Collaboration. Heidelberg: Springer.
Evans, Joel R., and Barry Berman. 2002. Marketing: Marketing in the 21st Century. 8th ed. Cincinnati, OH: AtomicdogPublishing.Com.
Hesková, Marie, and Peter Starchon. 2009. Marketingová komunikace a moderní trendy v marketingu. 1. vyd. ed. Praha: Oeconomica.
Lenderman, Max. 2006. Experience the Message: How Experiential Marketing is Changing the Brand World. New York, N.Y.: Carroll & Graf Publishers.
Marolf, Gérald. 2007. Advergaming and In-game Advertising: An Approach to the Next Generation of Advertising. 1. Aufl. ed. Saarbrücken: VDM Verlag Dr. Müller.
Miller, Frederic P.; Vandome, Agnes F.; McBrewster, John. 2011. Advergaming. [s.l.] : Betascript Publishing,
Moore, Michael E., and Jennifer Sward. 2007. Introduction to the Game Industry. Upper Saddle River, NJ: Pearson Prentice Hall.
Mráček, P. ; Mucha, M. 2010. Špecifikáregionálneho a neziskovéhomarketingu. Trnava : [s.n.], Využití advergamingu v destinačním marketingu.
Radoff, Jon. 2011. Game On: Energize Your Business with Social Media Games. New York: Wiley Publishing, Inc.
Týká se praxe No
Enclosed appendices 2 dotazníky, 5 obrázků
Appendices bound in thesis illustrations, graphs, tables
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file