Cílem této diplomové práce je navrhnout nový projekt penetrace strategie vybraného podniku do senegalského trhu. Vybraného podniku je společnost ITSB (Informační technologie a systémy pro podnikání). Společnost ITSB je světový lídr v oblasti business proces outsourcing. Také vyhodnocování trhu životním prostředí-v Senegalu, pozorujeme, že senegalský trh představuje velkou příležitost pro penetraci pro společnost ITSB.
Interakce mezi vnitřními a vnějšími faktory dávají agresivní mé-TSK vstupu příznivého pro společnost ITSB v Senegalu.
Optimální a vhodná strategie je realizovat kancelář v Senegalu a zahrnuje mnoho inovací, pokud jde o budování partnerství s veřejným a soukromým sektorem, transferu technologií a sociální odpovědnosti podniků.
Annotation in English
The purpose this master thesis is to design a new project of penetration strategy of Chosen Company into Senegalese Market. The Chosen Company is the Company ITSB (Information Technologies and Systems for Business). The Company ITSB is a world leader in the field of Business Process Outsourcing. Also, evaluating the market environ-ment in Senegal, we observe that the Senegalese market presents great opportunities for penetration for the Company ITSB.
The interactions between the internal and external factors give the aggressive me-thod of entry favorable for the Company ITSB in Senegal.
The optimal and suitable strategy is to implement an office in Senegal and it involves many innovations in terms of building a partnership with public and private sectors, technology transfers and Corporate Social Responsibility.
Keywords
Marketing, Strategiepenetrace, Business Process Outsourcing (BPO), Me-zinárodní marketing.
Keywords in English
Marketing, Penetration strategy, Business Process Outsourcing (BPO), Inter-national Marketing.
Length of the covering note
83
Language
AN
Annotation
Cílem této diplomové práce je navrhnout nový projekt penetrace strategie vybraného podniku do senegalského trhu. Vybraného podniku je společnost ITSB (Informační technologie a systémy pro podnikání). Společnost ITSB je světový lídr v oblasti business proces outsourcing. Také vyhodnocování trhu životním prostředí-v Senegalu, pozorujeme, že senegalský trh představuje velkou příležitost pro penetraci pro společnost ITSB.
Interakce mezi vnitřními a vnějšími faktory dávají agresivní mé-TSK vstupu příznivého pro společnost ITSB v Senegalu.
Optimální a vhodná strategie je realizovat kancelář v Senegalu a zahrnuje mnoho inovací, pokud jde o budování partnerství s veřejným a soukromým sektorem, transferu technologií a sociální odpovědnosti podniků.
Annotation in English
The purpose this master thesis is to design a new project of penetration strategy of Chosen Company into Senegalese Market. The Chosen Company is the Company ITSB (Information Technologies and Systems for Business). The Company ITSB is a world leader in the field of Business Process Outsourcing. Also, evaluating the market environ-ment in Senegal, we observe that the Senegalese market presents great opportunities for penetration for the Company ITSB.
The interactions between the internal and external factors give the aggressive me-thod of entry favorable for the Company ITSB in Senegal.
The optimal and suitable strategy is to implement an office in Senegal and it involves many innovations in terms of building a partnership with public and private sectors, technology transfers and Corporate Social Responsibility.
Keywords
Marketing, Strategiepenetrace, Business Process Outsourcing (BPO), Me-zinárodní marketing.
Keywords in English
Marketing, Penetration strategy, Business Process Outsourcing (BPO), Inter-national Marketing.
Research Plan
Introduction Define the objectives and the application methods used in the Master thesis.
Theoretical part
Prepare the literature review focused on market penetration strategies.
Practical part
Analyze chosen company and its markets penetration strategy and the environmental competition of Senegalese market.
Prepare the project of market penetration in Senegal for year 2016-2017.
Submit the project to risk, cost and time analysis.
Conclusion
Research Plan
Introduction Define the objectives and the application methods used in the Master thesis.
Theoretical part
Prepare the literature review focused on market penetration strategies.
Practical part
Analyze chosen company and its markets penetration strategy and the environmental competition of Senegalese market.
Prepare the project of market penetration in Senegal for year 2016-2017.
Submit the project to risk, cost and time analysis.
Conclusion
Recommended resources
BENNETT, Roger and Jim BLYTHE. International marketing: strategy planning, market entry and implementation. 3rd ed. London: Kogan Page, 2002, 362 p. ISBN 0749438088.
BUCKLEY, Peter J. and Pervez N. GHAURI. International business strategy: theory and practice. Abingdon: Routledge, 2015, 664 p. ISBN 978-0-415-62469-5.
DOOLE, Isobel and Robin LOWE. International marketing strategy: analysis, development and implementation. 5th edt. London: Gengage Learning EMEA, 2008, 462 p. ISBN 978-1-84480-763-5.
LUTHANS, Fred and Jonathan P. DOH. International management: culture, strategy, and behavior. 7th ed. Boston: McGraw-Hill, c2009, 619 p. ISBN 978-0-07-128240-6.
VAN GELDER, Sicco. Global brand strategy: unlocking branding potential across countries, cultures and markets. London: Kogan Page, 2003, 260 p. ISBN 0-7494-4469-X.
Recommended resources
BENNETT, Roger and Jim BLYTHE. International marketing: strategy planning, market entry and implementation. 3rd ed. London: Kogan Page, 2002, 362 p. ISBN 0749438088.
BUCKLEY, Peter J. and Pervez N. GHAURI. International business strategy: theory and practice. Abingdon: Routledge, 2015, 664 p. ISBN 978-0-415-62469-5.
DOOLE, Isobel and Robin LOWE. International marketing strategy: analysis, development and implementation. 5th edt. London: Gengage Learning EMEA, 2008, 462 p. ISBN 978-1-84480-763-5.
LUTHANS, Fred and Jonathan P. DOH. International management: culture, strategy, and behavior. 7th ed. Boston: McGraw-Hill, c2009, 619 p. ISBN 978-0-07-128240-6.
VAN GELDER, Sicco. Global brand strategy: unlocking branding potential across countries, cultures and markets. London: Kogan Page, 2003, 260 p. ISBN 0-7494-4469-X.
Týká se praxe
No
Enclosed appendices
APPENDIX I: Result of PERT method for activities of penetration strategy for Company ITSB in Senegal.
APPENDIX II: Graphic solution of PERT method for activities of penetration strategy for Company ITSB in Senegal.
APPENDIX III: Gantt chart for the project of penetration strategy for Company ITSB in Senegal.
