Táto bakalárska práca je zameraná na analýzu trhu pre založenie novej event planning agentúry zameranej na organizáciu svadieb na západnej časti Slovenska. Cieľom práce je zistiť, či by sa takáto agentúra na Slovenskom trhu uplatnila. Teoretická časť bakalárskej práce sa zaoberá definíciami a popismi základných pojmov týkajúcich sa analýzy trhu. Druhá časť teórie je zameraná na vysvetlenie event planningu, rovnako ako práce organizátora eventov a procesu organizovania eventu. Ďalej sa táto práca vo svojej praktickej časti zaoberá konkurenciou a lokalitou novej event planning agentúry a inými vonkajšími faktormi ktoré môžu ovplyvniť jej vznik a udržanie sa na trhu, analyzovanými PESTLE analýzou spolu s dotazníkom zameraným na postoj ľudí k takýmto agentúram.
Annotation in English
This bachelor thesis focuses on market analysis for establishing a new event planning agency focused on weddings located in the western part of Slovakia. The goal of this thesis is to discover if a new wedding planning agency has a chance to succeed on the Slovak market. The theoretical part of the thesis deals with definitions and explanations of basic terms connected with market analysis. The second part of the theoretical part describes the term event planning as well as the job of an event planner and the process of organizing an event. Besides, in its practical part, this thesis deals with competition, location of the new event planning agency together with other factors that may have an impact on establishment and maintaining the new agency on the Slovak market, which is analyzed with PESTLE analysis and a questionnaire focused on the attitude of people towards such agencies.
Táto bakalárska práca je zameraná na analýzu trhu pre založenie novej event planning agentúry zameranej na organizáciu svadieb na západnej časti Slovenska. Cieľom práce je zistiť, či by sa takáto agentúra na Slovenskom trhu uplatnila. Teoretická časť bakalárskej práce sa zaoberá definíciami a popismi základných pojmov týkajúcich sa analýzy trhu. Druhá časť teórie je zameraná na vysvetlenie event planningu, rovnako ako práce organizátora eventov a procesu organizovania eventu. Ďalej sa táto práca vo svojej praktickej časti zaoberá konkurenciou a lokalitou novej event planning agentúry a inými vonkajšími faktormi ktoré môžu ovplyvniť jej vznik a udržanie sa na trhu, analyzovanými PESTLE analýzou spolu s dotazníkom zameraným na postoj ľudí k takýmto agentúram.
Annotation in English
This bachelor thesis focuses on market analysis for establishing a new event planning agency focused on weddings located in the western part of Slovakia. The goal of this thesis is to discover if a new wedding planning agency has a chance to succeed on the Slovak market. The theoretical part of the thesis deals with definitions and explanations of basic terms connected with market analysis. The second part of the theoretical part describes the term event planning as well as the job of an event planner and the process of organizing an event. Besides, in its practical part, this thesis deals with competition, location of the new event planning agency together with other factors that may have an impact on establishment and maintaining the new agency on the Slovak market, which is analyzed with PESTLE analysis and a questionnaire focused on the attitude of people towards such agencies.
Zhromaždenie a štúdium odborných zdrojov
Definícia a popis analýzy trhu
Definícia a popis event planningu
Analýza trhu západného Slovenska
Vyvodenie záveru
Research Plan
Zhromaždenie a štúdium odborných zdrojov
Definícia a popis analýzy trhu
Definícia a popis event planningu
Analýza trhu západného Slovenska
Vyvodenie záveru
Recommended resources
Abrams, Rhonda. 2014. Successful Business Plan Secrets and Strategies: America's Best-Selling Business Plan Guide. Palo Alto: PlanningShop.
Ebert, Ronald J., and Ricky W. Griffin. 2013. Business Essentials. Harlow: Pearson.
Hague, Paul, Nick Hague, and Carol-Ann Morgan. 2013. Market Research in Practice: How to Get Greater Insight from Your Market. London: Kogan Page.
Hill, Mark E. 2013. Marketing Strategy: The Thinking Involved. Thousand Oaks: SAGE Publications.
Perreault, William D., Joseph P. Cannon, and Jerome E. McCarthy. 2015. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Education.
Recommended resources
Abrams, Rhonda. 2014. Successful Business Plan Secrets and Strategies: America's Best-Selling Business Plan Guide. Palo Alto: PlanningShop.
Ebert, Ronald J., and Ricky W. Griffin. 2013. Business Essentials. Harlow: Pearson.
Hague, Paul, Nick Hague, and Carol-Ann Morgan. 2013. Market Research in Practice: How to Get Greater Insight from Your Market. London: Kogan Page.
Hill, Mark E. 2013. Marketing Strategy: The Thinking Involved. Thousand Oaks: SAGE Publications.
Perreault, William D., Joseph P. Cannon, and Jerome E. McCarthy. 2015. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Education.
