Browse IS/STAG - Portál UTB

Skip to page content
Website UTB
Portal title page UTB
Anonymous user Login Česky
Browse IS/STAG
Login Česky
  • Welcome
  • Browse IS/STAG
  • Applicant
  • Graduate
  • Web services
  • ECTS
  • User Info
Welcome
Browse IS/STAG
Information for applicantsElectronic applicationECTS arrivals
Getting startedAlumni ClubAbsolvent - website
Web services
ECTS
User Info

1st level navigation

  • Welcome
  • Browse IS/STAG
  • Applicant
  • Graduate
  • Web services
  • ECTS
  • User Info
User disconnected from the portal due to long time of inactivity.
Please, click this link to log back in.
(Sessions are disconnected after 240 minutes of inactivity. Note that mobile devices may get disconnected even sooner).

Prohlížení IS/STAG (S025)

 Help

Main menu for Browse IS/STAG

  • Programmes and specializations.
  • Courses
  • Departments
  • Lecturers
  • Students
  • Examination dates
  • Timetable events
  • Theses, selected item
  • Pre-regist. study groups
  • Rooms
  • Rooms – all year
  • Free rooms – Semester
  • Free rooms – Year
  • Capstone project
  • Times overlap
  •  
  • Title page
  • Calendar
  • Help

Search for a Thesis

Print/export:  Bookmark this link in your browser so that you may quickly load this IS/STAG page in the future.
Only logged-in user will see student personal numbers.

Dates found, count: 1

Search result paging

Found 1 records Print Export to xls List URL
  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail Zajíčková Includes the selected person into the timetable overlap calculation. Pavla An Innovative Marketing Strategy for the Golden Apple Cinema in Zlín, Czech Republic An Innovative Marketing Strategy for the Golden Apple Cinema in Zlín, Czech Republic Thesis finished and defended successfully (DUO).   Chovancová Miloslava Blažková Barbora Bachelor's thesis 1402610400000 13.06.2014 An Innovative Marketing Strategy for the Golden Apple Cinema in Zlín, Czech Republic Thesis finished and defended successfully (DUO).
Pavla Zajíčková Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info An Innovative Marketing Strategy for the Golden Apple Cinema in Zlín, Czech Republic

  • Basic data
The document you are accessing is protected by copyright law. Unauthorised use may lead to criminal sanctions.
Name Zajíčková Pavla Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2013/2014
Assigning department UMJL
Date of defence Jun 13, 2014
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English
Main topic Inovace marketingové strategie kina Golden Apple ve Zlíně, Česká republika
Main topic in English An Innovative Marketing Strategy for the Golden Apple Cinema in Zlín, Czech Republic
Title according to student An Innovative Marketing Strategy for the Golden Apple Cinema in Zlín, Czech Republic
English title as given by the student -
Parallel name Inovace marketingové strategie kina Golden Apple ve Zlíně, Česká republika
Subtitle -
Thesis supervisor Chovancová Miloslava, doc. Ing. CSc.
External examiner Blažková Barbora, Mgr. Bc. Ph.D.
Annotation Bakalářská práce pojednává o marketingové komunikaci multikina Golden Apple Cinema a jejím cílem je návrh inovace marketingové komunikace. Teoretická část se zabývá základními termíny a definuje podstatu dané problematiky. Na tuto část následně navazuje analýza konkrétního subjektu a to multikina Golden Apple Cinema ve Zlíně. Analýza je tvořena také SWOT analýzou, dotazníkovým šetřením a hloubkovým interview s manažerem společnosti. Takto zde bylo dosáhnuto objektivních výsledků napříč všemi zájmovými skupinami. Závěrečná část této práce doporučuje konkrétní nápady k inovaci marketingové komunikace, jež byly zjištěny z šetření.
Annotation in English A bachelor thesis deals with marketing communication of multiplex Golden Apple Cinema; its aim is to design an innovation of marketing communication. The theoretical part concern the basic terms and defines a core of the issue. Then, this part is followed by the analysis of a particular subject, namely multiplex Golden Apple Cinema in Zlín. The analysis is comprised of SWOT analysis, questionnaire survey and in-depth interview with a manager of the company. Hereby, there were achieved objective results across all interest groups. The final section of this thesis recommends concrete ideas for innovation of marketing communication that have identified from researches.
Keywords marketingová komunikace, marketingový mix, multikino, SWOT analýza, dotazníkové šetření, hloubkové interview
Keywords in English marketing communication, marketing mix, multiplex, SWOT analysis, questionnaires survey, in-depth interview
Length of the covering note 79 s.
Language AN
Annotation
Bakalářská práce pojednává o marketingové komunikaci multikina Golden Apple Cinema a jejím cílem je návrh inovace marketingové komunikace. Teoretická část se zabývá základními termíny a definuje podstatu dané problematiky. Na tuto část následně navazuje analýza konkrétního subjektu a to multikina Golden Apple Cinema ve Zlíně. Analýza je tvořena také SWOT analýzou, dotazníkovým šetřením a hloubkovým interview s manažerem společnosti. Takto zde bylo dosáhnuto objektivních výsledků napříč všemi zájmovými skupinami. Závěrečná část této práce doporučuje konkrétní nápady k inovaci marketingové komunikace, jež byly zjištěny z šetření.
Annotation in English
A bachelor thesis deals with marketing communication of multiplex Golden Apple Cinema; its aim is to design an innovation of marketing communication. The theoretical part concern the basic terms and defines a core of the issue. Then, this part is followed by the analysis of a particular subject, namely multiplex Golden Apple Cinema in Zlín. The analysis is comprised of SWOT analysis, questionnaire survey and in-depth interview with a manager of the company. Hereby, there were achieved objective results across all interest groups. The final section of this thesis recommends concrete ideas for innovation of marketing communication that have identified from researches.
Keywords
marketingová komunikace, marketingový mix, multikino, SWOT analýza, dotazníkové šetření, hloubkové interview
Keywords in English
marketing communication, marketing mix, multiplex, SWOT analysis, questionnaires survey, in-depth interview
Research Plan Zpracujte kritickou literární rešerši na téma marketingová strategie.
Charakterizujte aktivity multikina Golden Apple.
Analyzujte současnou marketingovou komunikaci multikina Golden Apple.
Navrhněte inovaci marketingové komunikační strategie multikina Golden Apple.
Research Plan
Zpracujte kritickou literární rešerši na téma marketingová strategie.
Charakterizujte aktivity multikina Golden Apple.
Analyzujte současnou marketingovou komunikaci multikina Golden Apple.
Navrhněte inovaci marketingové komunikační strategie multikina Golden Apple.
Recommended resources Hesková, Marie. Štarchoň, Peter. 2009. Marketingová komunikace a moderní trendy v marketingu. Praha: Oeconomica.
Fill, Chris. 2006. Marketing communications: Engagements, strategies and practice. Harlow: FT Prentice Hall/Financial Times.
Foret, Miroslav. 2011. Marketingová komunikace. Brno: Computer Press.
Kotler, Philip. 2007. Moderní marketing. Praha: Grada.
Mooij, Marieke de. 2004. Consumer behaviour and culture: Consequences for global marketing and advertising. Thousand Oaks: Sage.
Recommended resources
Hesková, Marie. Štarchoň, Peter. 2009. Marketingová komunikace a moderní trendy v marketingu. Praha: Oeconomica.
Fill, Chris. 2006. Marketing communications: Engagements, strategies and practice. Harlow: FT Prentice Hall/Financial Times.
Foret, Miroslav. 2011. Marketingová komunikace. Brno: Computer Press.
Kotler, Philip. 2007. Moderní marketing. Praha: Grada.
Mooij, Marieke de. 2004. Consumer behaviour and culture: Consequences for global marketing and advertising. Thousand Oaks: Sage.
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis graphs, tables
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file