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Surname	Name	Title	Thesis status		Supervisors	Reviewers	Type of thesis	Date of def.	Title
Student	Type of thesis	-	-	-	-	-	-	-	-	-	-
VÁCLAVÍKOVÁ	Katarína	Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market 2005			Evverett Robin	-	Bachelor's thesis	23.01.2006	Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market 2005
Katarína VÁCLAVÍKOVÁ	Bachelor's thesis	0XX	0XX	0XX	0XX	0XX	0XX	0XX	0XX	0XX	0XX

Thesis info Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market 2005

Basic data

Annotation
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Name	VÁCLAVÍKOVÁ Katarína
Acad. Yr.	2005/2006
Assigning department	MVOSE
Date of defence	Jan 23, 2006
Type of thesis	Bachelor's thesis
Thesis status	Thesis finished and defended successfully (DUO).
Completeness of mandatory entries	- The following mandatory fields are not filled in for this Thesis.: Title in English, Enclosed appendices
Main topic	Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market
Main topic in English	Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market 2005
Title according to student	Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market 2005
English title as given by the student	-
Parallel name	-
Subtitle	-
Thesis supervisor	Evverett Robin
Annotation	Vo svojej bakalárskej práci sa zameriavam po dohode so zástupcami firmy Allport Ltd. na jej marketingovú analýzu a pôsobenie na Českom trhu. Moja analýza bude rozdelená na dve základné časti, to je na externú marketingovú analýzu a na internú marketingovú analýzu. V práci sa taktiež budem zaoberať celkovou štruktúrou sektoru prepravy, podmienkami vstupu na Český trh, ktoré budú rozobrané v PEST analýze. V celej bakalárskej práci sú využité grafy a rôzne pomocné obrázky pre lepšiu orientáciu čitateľa v danej problematike.
Annotation in English	The aim of this dissertation work is to analyse recent situation on Czech market and possibly suggest new opportunities to develop our performance on this market and to obtain new customers.
Keywords	doprava, prepravca, nakladna doprava, cestna doprava, plny naklad, cistocny naklad, vyrobcovia, deregulacia, zasielka, naklad
Keywords in English	haulier, haulage, freight forwarding, road freight, full load, groupage, agency, manufacturers, deregulation, consignment,
Length of the covering note	72 s., 4 s. obr. priloh
Language	AN
Vo svojej bakalárskej práci sa zameriavam po dohode so zástupcami firmy Allport Ltd. na jej marketingovú analýzu a pôsobenie na Českom trhu. Moja analýza bude rozdelená na dve základné časti, to je na externú marketingovú analýzu a na internú marketingovú analýzu. V práci sa taktiež budem zaoberať celkovou štruktúrou sektoru prepravy, podmienkami vstupu na Český trh, ktoré budú rozobrané v PEST analýze. V celej bakalárskej práci sú využité grafy a rôzne pomocné obrázky pre lepšiu orientáciu čitateľa v danej problematike.
Annotation in English
The aim of this dissertation work is to analyse recent situation on Czech market and possibly suggest new opportunities to develop our performance on this market and to obtain new customers.
Keywords
doprava, prepravca, nakladna doprava, cestna doprava, plny naklad, cistocny naklad, vyrobcovia, deregulacia, zasielka, naklad
Keywords in English
haulier, haulage, freight forwarding, road freight, full load, groupage, agency, manufacturers, deregulation, consignment,
Research Plan	Prestudujte odbornu literaturu vztahujucu sa k cestnej preprave v UK a Ceskom trhu. Na zaklade prestudovanej literatury vypracujte analyticku cast. Zhodnotte marketingove ciele firmy Allport. Analyzujte vonkajsiu a vnutornu situaciu firmy Allport. Analyzujte situaciu Ceskej Republiky a jej trhu - PEST analyza. Na zaklade analyz stanovte doporucenia pre posobenie na Cesky trh.
Research Plan
Prestudujte odbornu literaturu vztahujucu sa k cestnej preprave v UK a Ceskom trhu. Na zaklade prestudovanej literatury vypracujte analyticku cast. Zhodnotte marketingove ciele firmy Allport. Analyzujte vonkajsiu a vnutornu situaciu firmy Allport. Analyzujte situaciu Ceskej Republiky a jej trhu - PEST analyza. Na zaklade analyz stanovte doporucenia pre posobenie na Cesky trh.
Recommended resources	[1] Bugden, M., Paul, LLB Freight Forwarding and Goods In Transport. 1st ed. London: Sweet & Maxwell, 1999. 989 s. ISBN 0-421-609-400-0. [2] Howitt, S. Key note: Freight Forwarding - 1995 market report. 8th ed. Brussel, 1995. 79 s. ISBN 1-85765-420-X. [3] Coleman, R. J., Baysliss, B. T. Road Freight Transport in the Single European Market - report of the Committee of Enquiry, 1994. 70 s.
Recommended resources
[1] Bugden, M., Paul, LLB Freight Forwarding and Goods In Transport. 1st ed. London: Sweet & Maxwell, 1999. 989 s. ISBN 0-421-609-400-0. [2] Howitt, S. Key note: Freight Forwarding - 1995 market report. 8th ed. Brussel, 1995. 79 s. ISBN 1-85765-420-X. [3] Coleman, R. J., Baysliss, B. T. Road Freight Transport in the Single European Market - report of the Committee of Enquiry, 1994. 70 s.
Týká se praxe	No
Enclosed appendices	-
Appendices bound in thesis	illustrations, graphs, tables
Taken from the library	Yes
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file