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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail Drgová Includes the selected person into the timetable overlap calculation. Zuzana A Competitiveness Analysis of Hotel Pohoda and Improvement Proposals A Competitiveness Analysis of Hotel Pohoda and Improvement Proposals Thesis finished and defended successfully (DUO).   Dolínková Olga Papadaki Šárka Bachelor's thesis 1465768800000 13.06.2016 A Competitiveness Analysis of Hotel Pohoda and Improvement Proposals Thesis finished and defended successfully (DUO).
Zuzana Drgová Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info A Competitiveness Analysis of Hotel Pohoda and Improvement Proposals

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Name Drgová Zuzana Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2015/2016
Assigning department UMJL
Date of defence Jun 13, 2016
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - All mandatory fields for this Thesis are filled in.
Main topic Analýza konkurenceschopnosti hotelu Pohoda a návrhy ke zlepšení
Main topic in English A Competitiveness Analysis of Hotel Pohoda and Improvement Proposals
Title according to student A Competitiveness Analysis of Hotel Pohoda and Improvement Proposals
English title as given by the student A Competitiveness Analysis of Hotel Pohoda and Improvement Proposals
Parallel name -
Subtitle -
Thesis supervisor Dolínková Olga, doc. Ing. Mgr. Ph.D.
External examiner Papadaki Šárka, doc. Ing. Ph.D.
Annotation Tato bakalářská práce se zabývá analýzou konkurenceschopnosti hotelu Pohoda a návrhy ke zlepšení. Teoretická část bakalářské práce je zaměřena na popis pojmů potřebných pro praktickou část. Praktická část se zaměřuje na marketingovou strategii a marketingový mix hotelu Pohoda a analýzu vybraných konkurentů. Návrhy na zlepšení a doporučení vyplývají z vyvozených závěrů z provedené analýzy.
Annotation in English This bachelor's thesis deals with a competitiveness analysis of hotel Pohoda and improvement proposals. The theoretical part of this bachelor thesis focuses on the characterization of concepts that are needed for the practical part. The practical part is focused on marketing strategy and marketing mix of Hotel Pohoda and the analysis of selected competitors. Improvement proposals and recommendations result from constructive conclusions of the analysis.
Keywords Konkurenceschopnost, Marketingový mix, Konkurence, SWOT analýza, Návrhy ke zlepšení
Keywords in English Competitiveness, Marketing mix, Competition, SWOT analysis, Improvement proposals
Length of the covering note 57 s. (87 789)
Language AN
Annotation
Tato bakalářská práce se zabývá analýzou konkurenceschopnosti hotelu Pohoda a návrhy ke zlepšení. Teoretická část bakalářské práce je zaměřena na popis pojmů potřebných pro praktickou část. Praktická část se zaměřuje na marketingovou strategii a marketingový mix hotelu Pohoda a analýzu vybraných konkurentů. Návrhy na zlepšení a doporučení vyplývají z vyvozených závěrů z provedené analýzy.
Annotation in English
This bachelor's thesis deals with a competitiveness analysis of hotel Pohoda and improvement proposals. The theoretical part of this bachelor thesis focuses on the characterization of concepts that are needed for the practical part. The practical part is focused on marketing strategy and marketing mix of Hotel Pohoda and the analysis of selected competitors. Improvement proposals and recommendations result from constructive conclusions of the analysis.
Keywords
Konkurenceschopnost, Marketingový mix, Konkurence, SWOT analýza, Návrhy ke zlepšení
Keywords in English
Competitiveness, Marketing mix, Competition, SWOT analysis, Improvement proposals
Research Plan Zpracování teoretických východisek k tématu práce na základě literární rešerše
Stanovení metodického postupu práce
Analýza konkurence zvoleného hotelu podle předem stanovených kritérií
Vyvození závěrů z provedené analýzy
Doporučení realizovatelná v praxi
Research Plan
Zpracování teoretických východisek k tématu práce na základě literární rešerše
Stanovení metodického postupu práce
Analýza konkurence zvoleného hotelu podle předem stanovených kritérií
Vyvození závěrů z provedené analýzy
Doporučení realizovatelná v praxi
Recommended resources Clow, Kenneth E., and Karen E. James. 2014. Essentials of Marketing Research: Putting Research into Practice. Thousand Oaks, CA: SAGE.

Kiráľová, Alžbeta. 2006. Marketing hotelových služeb. 2nd ed. Praha: Ekopress.

Kotler, Philip. 2007. Moderní marketing. 1st ed. Praha: Grada.

Kotler, Philip, John T. Bowen, and James C. Makens. 2014. Marketing for Hospitality and Tourism. 6th ed. Harlow: Pearson.

Lovelock, Christopher H., and Jochen Wirtz. 2007. Services Marketing: People, Technology, Strategy. 6th ed. Upper Saddle River, NJ: Pearson/Prentice Hall.
Recommended resources
Clow, Kenneth E., and Karen E. James. 2014. Essentials of Marketing Research: Putting Research into Practice. Thousand Oaks, CA: SAGE.

Kiráľová, Alžbeta. 2006. Marketing hotelových služeb. 2nd ed. Praha: Ekopress.

Kotler, Philip. 2007. Moderní marketing. 1st ed. Praha: Grada.

Kotler, Philip, John T. Bowen, and James C. Makens. 2014. Marketing for Hospitality and Tourism. 6th ed. Harlow: Pearson.

Lovelock, Christopher H., and Jochen Wirtz. 2007. Services Marketing: People, Technology, Strategy. 6th ed. Upper Saddle River, NJ: Pearson/Prentice Hall.
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis -
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file