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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail FAKTOROVÁ Includes the selected person into the timetable overlap calculation. Mariana Marketing communication about implementation of new product at the market in company ETOP Trading a.s. Marketing communication about implementation of new product at the market in company ETOP Trading a.s. Thesis finished and defended successfully (DUO).   Nižník Roman Podlešák Petr Master's thesis 1149199200000 02.06.2006 Marketing communication about implementation of new product at the market in company ETOP Trading a.s. Thesis finished and defended successfully (DUO).
Mariana FAKTOROVÁ Master's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Marketingová komunikace při zavádění nového produktu na trh v spoločnosti ETOP Trading a.s.

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Name FAKTOROVÁ Mariana Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2005/2006
Assigning department MUM
Date of defence Jun 2, 2006
Type of thesis Master's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English, Enclosed appendices
Main topic Marketingová komunikace při zavádění nového produktu na trh v spoločnosti ETOP Trading a.s.
Main topic in English Marketing communication about implementation of new product at the market in company ETOP Trading a.s.
Title according to student Marketingová komunikace při zavádění nového produktu na trh v spoločnosti ETOP Trading a.s.
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Nižník Roman, Ing.
External examiner Podlešák Petr, Mgr. Ph.D.
Annotation Práca prezentuje marketingovú komunikáciu pri zavádzaní nového produktu na trh v ETOP Trading, a.s.. Účelom je poskytnúť nielen teoretický náhľad na marketingovú komunikáciu, ale aj komplexný pohľad na proces tvorby komunikačnej stratégie plechových OFF ROAD diskov DOTZ 4x4. Cieľom vypracovaného projektu je dosiahnuť zvýšenia predajnosti tohto druhu tovaru.
Annotation in English This work represents marketing communication about implementation of new product to market in company ETOP Trading, a.s.. Point is not only acommodate abstract looking at marketing communication, but also completion looking at process of communication strategy creation of tinny OFF ROAD wheels DOTZ 4x4. Target of mature project is achievement of increasing marketability this kind of product through the medium of marketing communication implements.
Keywords Marketingová komunikácia, nástroje marketingovej komunikácie, ciele marketingovej komunikácie, proces tvorby marketingovej stratégie.
Keywords in English Marketing communication, marketing communication implements, targets of marketin communication, process of marketing strategy creation.
Length of the covering note 86s., 5 s. príloh.
Language CZ
Annotation
Práca prezentuje marketingovú komunikáciu pri zavádzaní nového produktu na trh v ETOP Trading, a.s.. Účelom je poskytnúť nielen teoretický náhľad na marketingovú komunikáciu, ale aj komplexný pohľad na proces tvorby komunikačnej stratégie plechových OFF ROAD diskov DOTZ 4x4. Cieľom vypracovaného projektu je dosiahnuť zvýšenia predajnosti tohto druhu tovaru.
Annotation in English
This work represents marketing communication about implementation of new product to market in company ETOP Trading, a.s.. Point is not only acommodate abstract looking at marketing communication, but also completion looking at process of communication strategy creation of tinny OFF ROAD wheels DOTZ 4x4. Target of mature project is achievement of increasing marketability this kind of product through the medium of marketing communication implements.
Keywords
Marketingová komunikácia, nástroje marketingovej komunikácie, ciele marketingovej komunikácie, proces tvorby marketingovej stratégie.
Keywords in English
Marketing communication, marketing communication implements, targets of marketin communication, process of marketing strategy creation.
Research Plan Úvod I. Teoretická část
  • Zpracujte teoretické poznatky z oblasti marketingové komunikace.
II. Praktická část
  • Popište profil společnosti ETOP Tading a.s.
  • Popište současný stav marketingové komunikace v společnosti ETOP Trading a.s.
  • Vypracujte projekt vhodné marketingové komunikace při zavádění nového produktu na trh v společnosti ETOP Trading a.s.
  • Zhodnoťte projekt z hlediska jeho aplikace do praxe.
Závěr
Research Plan
Úvod I. Teoretická část
  • Zpracujte teoretické poznatky z oblasti marketingové komunikace.
II. Praktická část
  • Popište profil společnosti ETOP Tading a.s.
  • Popište současný stav marketingové komunikace v společnosti ETOP Trading a.s.
  • Vypracujte projekt vhodné marketingové komunikace při zavádění nového produktu na trh v společnosti ETOP Trading a.s.
  • Zhodnoťte projekt z hlediska jeho aplikace do praxe.
Závěr
Recommended resources [1]HORŇÁK, Pavel. Abeceda reklamy. Bratislava : Grafosit, 1997. 259 s. ISBN 80-967701-7-9.
[2]HRADISKÁ, Elena. Psychológia reklam. Bratislava : Elita, 1998. 248 s. ISBN 80-8044-051-4.
[3]KITA, Jaroslav. Marketing. Bratislava : Ekonómia, 2000. 411 s.ISBN 80-89047-23-8.
[4]KOTLER, Philip. Marketing Management. . Praha : Victoria Publishing, 1995. 801 s. ISBN 80-85605-08-2.
[5]LABSKÁ, Helena. Marketingová komunikácia. Bratislava : KOKA, 1998. 93s. ISBN 80-7152-007-1.
[6]SCHWALBE, Heinz. Praktická reklama. Praha : Grada, 1994. 160 s. ISBN 80-7169-112-7.
Recommended resources
[1]HORŇÁK, Pavel. Abeceda reklamy. Bratislava : Grafosit, 1997. 259 s. ISBN 80-967701-7-9.
[2]HRADISKÁ, Elena. Psychológia reklam. Bratislava : Elita, 1998. 248 s. ISBN 80-8044-051-4.
[3]KITA, Jaroslav. Marketing. Bratislava : Ekonómia, 2000. 411 s.ISBN 80-89047-23-8.
[4]KOTLER, Philip. Marketing Management. . Praha : Victoria Publishing, 1995. 801 s. ISBN 80-85605-08-2.
[5]LABSKÁ, Helena. Marketingová komunikácia. Bratislava : KOKA, 1998. 93s. ISBN 80-7152-007-1.
[6]SCHWALBE, Heinz. Praktická reklama. Praha : Grada, 1994. 160 s. ISBN 80-7169-112-7.
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis illustrations, graphs
Taken from the library Yes
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file