Všechny typy společností - nové a staré, firmy se snaží re-pozice nebo změnit svůj image-musí mít efektivní osobnost značky. Ve své práci můžeme vidět příklad toho - značky re-umístění v arménské alkoholu market.The značky XYZ re-branding na trhu, to bylo hlavním cílem mé práce.
Použil jsem některé marketingové výzkumy a analýzy odhalit situaci a převzít podmínky pro pomoc společnosti XYZ re-značky jeho značkou.
Nabídl jsem propagační plán, který zahrnoval tři programy pro dosažení cíle.
Annotation in English
All types of companies - start-ups and old ones, companies seeking to re-position or change their image- need to have effective brand personality. In my work we can see an example of it - XYZ brand re-positioning in Armenian alcoholic market.The XYZ brand re-branding in market it's was main goal of my work.
I used some marketing researches and analysis for uncover the situation and assume the conditions for help XYZ Company re-brand his brand.
I offered promotional plan, which included 3 programs for achieve the goal.
brand, re-branding, strategic management, brand promoting, marketing research
Length of the covering note
pg. 88
Language
AN
Annotation
Všechny typy společností - nové a staré, firmy se snaží re-pozice nebo změnit svůj image-musí mít efektivní osobnost značky. Ve své práci můžeme vidět příklad toho - značky re-umístění v arménské alkoholu market.The značky XYZ re-branding na trhu, to bylo hlavním cílem mé práce.
Použil jsem některé marketingové výzkumy a analýzy odhalit situaci a převzít podmínky pro pomoc společnosti XYZ re-značky jeho značkou.
Nabídl jsem propagační plán, který zahrnoval tři programy pro dosažení cíle.
Annotation in English
All types of companies - start-ups and old ones, companies seeking to re-position or change their image- need to have effective brand personality. In my work we can see an example of it - XYZ brand re-positioning in Armenian alcoholic market.The XYZ brand re-branding in market it's was main goal of my work.
I used some marketing researches and analysis for uncover the situation and assume the conditions for help XYZ Company re-brand his brand.
I offered promotional plan, which included 3 programs for achieve the goal.
brand, re-branding, strategic management, brand promoting, marketing research
Research Plan
Introduction
I. Theoretical part
Explore literature and other sources on the issue of brand re-building.
II. Practical part
Analyse the market with alcoholic beverages in Armenia.
Analyse consumer attitudes to the brand of "XYZ" company and its competitors in Armenia.
Develop the project of brand re-building of "XYZ" company in Armenia.
Submit the project to risk, cost and time analysis.
Conclusion
Research Plan
Introduction
I. Theoretical part
Explore literature and other sources on the issue of brand re-building.
II. Practical part
Analyse the market with alcoholic beverages in Armenia.
Analyse consumer attitudes to the brand of "XYZ" company and its competitors in Armenia.
Develop the project of brand re-building of "XYZ" company in Armenia.
Submit the project to risk, cost and time analysis.
Conclusion
Recommended resources
AAKER, D. Building Strong Brands. 1st ed. United States of America: Simon and Schuster Inc, 1996, 390 p. ISNB 0-02-900151.
IACOBUCCI, D. and CALDER, B. Kellogg on Integrated Marketing. 1st ed. New Jersey: John Wiley and Sons Inc, 2003, 338 p. ISBN 0-471-20476-5. FISHER-BUTTINGER, C. and VALLASTER, C. Connective Branding. 1st ed. England: John Wiley and Sons 2008, 380 p. ISBN 978-0-470-51240-1.
WHEELER, A. Designing Brand Identity, 3rd ed. New Jersey: John Wiley and Sons Inc, 2009, 310 p. ISBN 978-0-470-40142-2.
VISSER, W. et. al. The A to Z of Corporate Social Responsibility. 1st ed. West Sussex: John Wiley and Sons, 2008, 535 p. ISBN 978-0-19-470-72395-1.
Recommended resources
AAKER, D. Building Strong Brands. 1st ed. United States of America: Simon and Schuster Inc, 1996, 390 p. ISNB 0-02-900151.
IACOBUCCI, D. and CALDER, B. Kellogg on Integrated Marketing. 1st ed. New Jersey: John Wiley and Sons Inc, 2003, 338 p. ISBN 0-471-20476-5. FISHER-BUTTINGER, C. and VALLASTER, C. Connective Branding. 1st ed. England: John Wiley and Sons 2008, 380 p. ISBN 978-0-470-51240-1.
WHEELER, A. Designing Brand Identity, 3rd ed. New Jersey: John Wiley and Sons Inc, 2009, 310 p. ISBN 978-0-470-40142-2.
VISSER, W. et. al. The A to Z of Corporate Social Responsibility. 1st ed. West Sussex: John Wiley and Sons, 2008, 535 p. ISBN 978-0-19-470-72395-1.
