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Thesis info A Market Analysis for the Establishment of a Potential Business Offering Vegetarian/Vegan Food and Yoga Classes

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Name	Plešová Denisa
Acad. Yr.	2016/2017
Assigning department	UMJL
Date of defence	Jun 14, 2017
Type of thesis	Bachelor's thesis
Thesis status	Thesis finished and defended successfully (DUO).
Completeness of mandatory entries	- All mandatory fields for this Thesis are filled in.
Main topic	Analýza trhu pre vznik potenciálneho podniku so zameraním na vegetariánsku/vegánsku stravu a cvičenie jogy
Main topic in English	A Market Analysis for the Establishment of a Potential Business Offering Vegetarian/Vegan Food and Yoga Classes
Title according to student	A Market Analysis for the Establishment of a Potential Business Offering Vegetarian/Vegan Food and Yoga Classes
English title as given by the student	A Market Analysis for the Establishment of a Potential Business Offering Vegetarian/Vegan Food and Yoga Classes
Parallel name	-
Subtitle	-
Thesis supervisor	Papadaki Šárka, doc. Ing. Ph.D.
External examiner	Juřičková Eva, Ing. Ph.D.
Annotation	Bakalárska práca sa zaoberá analýzou trhu, skúma jeho históriu, metódy zberu dát a rozoberá aj súčasné trendy analýzy trhu. Tiež sa zameriava na dizajn on-line dotazníkov, ako by mali vyzerať od úvodnej strany až po záver. Práca taktiež skúma konštrukciu takých otázok v dotazníku, ktoré presvedčia respondenta daný dotazník dokončiť. Cieľom práce je tiež analýza ponuky jogy a vegetariánskej/vegánskej stravy v meste Senica na Slovensku a následné využitie zistených výsledkov pre založenie podniku s týmto zameraním.
Annotation in English	The Bachelor´s thesis examines the market analysis and it goes through its history, data collection methods and the current market research trends. This thesis also focuses on the online questionnaire design, how it should look like from the very beginning until the end. Moreover, it outlines how to create the proper questions in order to persuade a respondent to finish the questionnaire. The thesis also aims to analyze the yoga and the vegetarian/vegan market in the city Senica in Slovakia and use the findings for the real future enterprise.
Keywords	analýza trhu, on-line dotazník, on-line výskum, respondent, výskumník
Keywords in English	market analysis, online questionnaire, online research, respondent, researcher
Length of the covering note	67 s. (96 047 znaků)
Language	AN
Annotation
Bakalárska práca sa zaoberá analýzou trhu, skúma jeho históriu, metódy zberu dát a rozoberá aj súčasné trendy analýzy trhu. Tiež sa zameriava na dizajn on-line dotazníkov, ako by mali vyzerať od úvodnej strany až po záver. Práca taktiež skúma konštrukciu takých otázok v dotazníku, ktoré presvedčia respondenta daný dotazník dokončiť. Cieľom práce je tiež analýza ponuky jogy a vegetariánskej/vegánskej stravy v meste Senica na Slovensku a následné využitie zistených výsledkov pre založenie podniku s týmto zameraním.
Annotation in English
The Bachelor´s thesis examines the market analysis and it goes through its history, data collection methods and the current market research trends. This thesis also focuses on the online questionnaire design, how it should look like from the very beginning until the end. Moreover, it outlines how to create the proper questions in order to persuade a respondent to finish the questionnaire. The thesis also aims to analyze the yoga and the vegetarian/vegan market in the city Senica in Slovakia and use the findings for the real future enterprise.
Keywords
analýza trhu, on-line dotazník, on-line výskum, respondent, výskumník
Keywords in English
market analysis, online questionnaire, online research, respondent, researcher
Research Plan	Spracovanie odbornej literatúry v špecifikovanej oblasti Zhrnutie teoretických poznatkov k danej téme Stanovenie výskumných otázok Analýza trhu pre vznik potenciálneho podniku so zameraním na vegetariánsku/vegánsku stravu a cvičenie jogy Zhodnotenie a zhrnutie výsledkov analýzy trhu
Research Plan
Spracovanie odbornej literatúry v špecifikovanej oblasti Zhrnutie teoretických poznatkov k danej téme Stanovenie výskumných otázok Analýza trhu pre vznik potenciálneho podniku so zameraním na vegetariánsku/vegánsku stravu a cvičenie jogy Zhodnotenie a zhrnutie výsledkov analýzy trhu
Recommended resources	Abrams, Rhonda. 2014. Successful Business Plan Secrets and Strategies: America´s Best-Selling Business Plan Guide. 6th ed. Palo Alto: PlanningShop. Hague, Paul N., Nick Hague, and Carol-Ann Morgan. 2010. A Practical Guide to Market Research. Guildford: Grosvenor House. Hague, Paul N., Nick Hague, and Carol-Ann Morgan. 2013. Market Research in Practice: How to Get Greater Insight from Your Market. London: Kogan Page. Pinson, Linda. 2004. Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company´s Future. 6th ed. Chicago: Dearbon Trade. Porter, Michael E. 2004. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press.
Recommended resources
Abrams, Rhonda. 2014. Successful Business Plan Secrets and Strategies: America´s Best-Selling Business Plan Guide. 6th ed. Palo Alto: PlanningShop. Hague, Paul N., Nick Hague, and Carol-Ann Morgan. 2010. A Practical Guide to Market Research. Guildford: Grosvenor House. Hague, Paul N., Nick Hague, and Carol-Ann Morgan. 2013. Market Research in Practice: How to Get Greater Insight from Your Market. London: Kogan Page. Pinson, Linda. 2004. Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company´s Future. 6th ed. Chicago: Dearbon Trade. Porter, Michael E. 2004. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press.
Týká se praxe	No
Enclosed appendices	-
Appendices bound in thesis	graphs, tables
Taken from the library	No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file