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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail Baysal Includes the selected person into the timetable overlap calculation. Erdem Project of Marketing Plan for a B2B company Project of Marketing Plan for a B2B company Thesis submitted, discontinued after an unsuccessful defence (OPUNO).   Pilík Michal Chovancová Miloslava Master's thesis 1432504800000 25.05.2015 Project of Marketing Plan for a B2B company Thesis submitted, discontinued after an unsuccessful defence (OPUNO).
Erdem Baysal Master's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Projekt marketingového plánu pro B2B společnost

  • Basic data
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Name Baysal Erdem Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2014/2015
Assigning department MUMM
Date of defence May 25, 2015
Type of thesis Master's thesis
Thesis status Thesis submitted, discontinued after an unsuccessful defence (OPUNO). Thesis submitted, discontinued after an unsuccessful defence (OPUNO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English, Enclosed appendices
Main topic Projekt marketingového plánu pro společnost B2B
Main topic in English Project of Marketing Plan for a B2B company
Title according to student Projekt marketingového plánu pro B2B společnost
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Pilík Michal, doc. Ing. Ph.D.
External examiner Chovancová Miloslava, doc. Ing. CSc.
Annotation A general information about B2B marketing is given. Some information about B2B suppliers of company Volkswagen is given.
Annotation in English A general information about B2B marketing is given. Some information about B2B suppliers of company Volkswagen is given.
Keywords B2B, marketing, automotive suppliers, key account management, supplier management
Keywords in English B2B, marketing, automotive suppliers, key account management, supplier management
Length of the covering note 26 p.
Language AN
Annotation
A general information about B2B marketing is given. Some information about B2B suppliers of company Volkswagen is given.
Annotation in English
A general information about B2B marketing is given. Some information about B2B suppliers of company Volkswagen is given.
Keywords
B2B, marketing, automotive suppliers, key account management, supplier management
Keywords in English
B2B, marketing, automotive suppliers, key account management, supplier management
Research Plan Introduction
Define the objectives and the application methods used in the Master thesis.
  1. Theoretical part
    • Compile theoretical information about marketing planning in B2B environment.
  2. Practical part
    • Complete the analysis of current marketing situation and marketing environment in selected company.
    • Prepare the project of new marketing plan for next years 2015 - 2017.
    • Submit the project to risk and cost analysis including initial investment.
Conclusion
Research Plan
Introduction
Define the objectives and the application methods used in the Master thesis.
  1. Theoretical part
    • Compile theoretical information about marketing planning in B2B environment.
  2. Practical part
    • Complete the analysis of current marketing situation and marketing environment in selected company.
    • Prepare the project of new marketing plan for next years 2015 - 2017.
    • Submit the project to risk and cost analysis including initial investment.
Conclusion
Recommended resources ELLIS, Nick. Business-to-Business Marketing Relationships, Networks and Strategies. Oxford: Oxford University Press, 2011, 351 s. ISBN 978-0-19-955168-2.
GOULD, Rennie. Creating the strategy: winning and keeping customers in B2B markets. London; Philadelphia: Kogan Page, 2012, 238 s. ISBN 978-0-7494-6614-5.
JOBBER, David. Selling and Sales Management, 8th Ed. Harlow, England; New York: Prentice Hall/Financial Times, 2009, 546 s. ISBN: 978-0-273-72065-2.
STEVENS, Ruth P. Maximizing Lead Generation: The Complete Guide for B2B Marketers. Indianapolis; Que, 2012, 206 s. ISBN: 978-0-7897-4114-1.
SHARP, Byron. Marketing: Theory, Evidence, Practice, South Melbourne, Oxford University Press, 2013, 609 s. ISBN: 978-0-19-557355-8.
Recommended resources
ELLIS, Nick. Business-to-Business Marketing Relationships, Networks and Strategies. Oxford: Oxford University Press, 2011, 351 s. ISBN 978-0-19-955168-2.
GOULD, Rennie. Creating the strategy: winning and keeping customers in B2B markets. London; Philadelphia: Kogan Page, 2012, 238 s. ISBN 978-0-7494-6614-5.
JOBBER, David. Selling and Sales Management, 8th Ed. Harlow, England; New York: Prentice Hall/Financial Times, 2009, 546 s. ISBN: 978-0-273-72065-2.
STEVENS, Ruth P. Maximizing Lead Generation: The Complete Guide for B2B Marketers. Indianapolis; Que, 2012, 206 s. ISBN: 978-0-7897-4114-1.
SHARP, Byron. Marketing: Theory, Evidence, Practice, South Melbourne, Oxford University Press, 2013, 609 s. ISBN: 978-0-19-557355-8.
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis -
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file