Thesis info The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market
- The following mandatory fields are not filled in for this Thesis.: Title in English
Main topic
Důležitost pochopení Tureckého spotřebitelského chování pro stanovení nejvhodnější strategie průniku celosvětových společností na Turecký trh
Main topic in English
The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market
Title according to student
The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market
The main objectives of this thesis are to examine how and why as an important marketing strategy for global companies, adaptation is getting a vital subject and to analyze Turkish consumers' behavior to guide the companies which want to fulfill their demands with their products or services.
In the theoretical part, it will be focused on the fields of culture, international marketing and adaptation. This chapter will help to understand these topics: differences between cultures, how the cultural factors affect consumer behaviors, the main rules of international marketing and the structure of adaptation. When this part is written, it was used the statistics from reliable sources such as books from university libraries, newspaper articles, magazine publications, related academic dissertations and so on as secondary data.
In the project part, it will be analyzed Turkish consumers' behavior in terms of all aspects and evaluated them in real examples. This chapter will be also comprised the specific marketing tactics which are logical to use in Turkey. The essential information for primary data was collected from Turkish consumers and some Turkish Localization Service Agencies.
In the short, this thesis targets to be kind a guide book for companies which see Turkish market as a new opportunity and plan to make business there by understanding Turks' needs and wants. As a Turkish, I believe that, this thesis will be provided interesting and useful information for these companies. Hopefully, I can bring a new point of view to the field of adaptation issue thanks to this paper.
Annotation in English
The main objectives of this thesis are to examine how and why as an important marketing strategy for global companies, adaptation is getting a vital subject and to analyze Turkish consumers' behavior to guide the companies which want to fulfill their demands with their products or services.
In the theoretical part, it will be focused on the fields of culture, international marketing and adaptation. This chapter will help to understand these topics: differences between cultures, how the cultural factors affect consumer behaviors, the main rules of international marketing and the structure of adaptation. When this part is written, it was used the statistics from reliable sources such as books from university libraries, newspaper articles, magazine publications, related academic dissertations and so on as secondary data.
In the project part, it will be analyzed Turkish consumers' behavior in terms of all aspects and evaluated them in real examples. This chapter will be also comprised the specific marketing tactics which are logical to use in Turkey. The essential information for primary data was collected from Turkish consumers and some Turkish Localization Service Agencies.
In the short, this thesis targets to be kind a guide book for companies which see Turkish market as a new opportunity and plan to make business there by understanding Turks' needs and wants. As a Turkish, I believe that, this thesis will be provided interesting and useful information for these companies. Hopefully, I can bring a new point of view to the field of adaptation issue thanks to this paper.
Keywords
Culture, International Marketing, Adaptation, Turkish Culture, Turkish Consumers' Behaviors.
Keywords in English
Culture, International Marketing, Adaptation, Turkish Culture, Turkish Consumers' Behaviors.
Length of the covering note
82 s.
Language
AN
Annotation
The main objectives of this thesis are to examine how and why as an important marketing strategy for global companies, adaptation is getting a vital subject and to analyze Turkish consumers' behavior to guide the companies which want to fulfill their demands with their products or services.
In the theoretical part, it will be focused on the fields of culture, international marketing and adaptation. This chapter will help to understand these topics: differences between cultures, how the cultural factors affect consumer behaviors, the main rules of international marketing and the structure of adaptation. When this part is written, it was used the statistics from reliable sources such as books from university libraries, newspaper articles, magazine publications, related academic dissertations and so on as secondary data.
In the project part, it will be analyzed Turkish consumers' behavior in terms of all aspects and evaluated them in real examples. This chapter will be also comprised the specific marketing tactics which are logical to use in Turkey. The essential information for primary data was collected from Turkish consumers and some Turkish Localization Service Agencies.
In the short, this thesis targets to be kind a guide book for companies which see Turkish market as a new opportunity and plan to make business there by understanding Turks' needs and wants. As a Turkish, I believe that, this thesis will be provided interesting and useful information for these companies. Hopefully, I can bring a new point of view to the field of adaptation issue thanks to this paper.
Annotation in English
The main objectives of this thesis are to examine how and why as an important marketing strategy for global companies, adaptation is getting a vital subject and to analyze Turkish consumers' behavior to guide the companies which want to fulfill their demands with their products or services.
In the theoretical part, it will be focused on the fields of culture, international marketing and adaptation. This chapter will help to understand these topics: differences between cultures, how the cultural factors affect consumer behaviors, the main rules of international marketing and the structure of adaptation. When this part is written, it was used the statistics from reliable sources such as books from university libraries, newspaper articles, magazine publications, related academic dissertations and so on as secondary data.
In the project part, it will be analyzed Turkish consumers' behavior in terms of all aspects and evaluated them in real examples. This chapter will be also comprised the specific marketing tactics which are logical to use in Turkey. The essential information for primary data was collected from Turkish consumers and some Turkish Localization Service Agencies.
In the short, this thesis targets to be kind a guide book for companies which see Turkish market as a new opportunity and plan to make business there by understanding Turks' needs and wants. As a Turkish, I believe that, this thesis will be provided interesting and useful information for these companies. Hopefully, I can bring a new point of view to the field of adaptation issue thanks to this paper.
Keywords
Culture, International Marketing, Adaptation, Turkish Culture, Turkish Consumers' Behaviors.
Keywords in English
Culture, International Marketing, Adaptation, Turkish Culture, Turkish Consumers' Behaviors.
Research Plan
1. Introduction
2. Theoretical part
In this part, it will be focused on the fields of culture, international marketing and adaptation. This chapter will help to understand these topics: differences between cultures, how the cultural factors affect consumer behaviors, the main rules of international marketing and the structure of adaptation. When this part is written, it was used the statistics from reliable sources such as books from university libraries, newspaper articles, magazine publications, related academic dissertations and so on as secondary data.
3. Project part
In the project part, it will be analyzed Turkish consumers' behavior in terms of all aspects and evaluated them in real examples. This chapter will be also comprised the specific marketing tactics which are logical to use in Turkey. The essential information for primary data was collected from Turkish consumers and some Turkish Localization Service Agencies.
4. Conclusion
Research Plan
1. Introduction
2. Theoretical part
In this part, it will be focused on the fields of culture, international marketing and adaptation. This chapter will help to understand these topics: differences between cultures, how the cultural factors affect consumer behaviors, the main rules of international marketing and the structure of adaptation. When this part is written, it was used the statistics from reliable sources such as books from university libraries, newspaper articles, magazine publications, related academic dissertations and so on as secondary data.
3. Project part
In the project part, it will be analyzed Turkish consumers' behavior in terms of all aspects and evaluated them in real examples. This chapter will be also comprised the specific marketing tactics which are logical to use in Turkey. The essential information for primary data was collected from Turkish consumers and some Turkish Localization Service Agencies.
4. Conclusion
Recommended resources
FILL, CH. Marketing communications: interactivity, communities and content, Harlow: Prentice Hall: Financial Times, 2009 ISBN 978-0-273-71722-5.
CRAVNES, D.W.,LAMB Jr. Ch.W. and CRITTENDEN V.L. Marketing management cases, Boston: Irwin/McGraw-Hill, 1999, ISBN 0256261253.
PORTER M.P. Competitive Strategy: techniques for analyzing industries and competitors, New York: Free Press, 2009 ISBN 0-7432-6088-0.
KAPFERER J.N. The new strategic brand management: creating, and sustaining brand equity long term, London, Philadelphia : Kogan Page, 2008 ISBN 978-0-7494-5085-4.
DOOLE I.,LOWE R. International marketing strategy: analyasis, development, and implementation, London: Gengage learning EMEA, 2008 ISBN 978-1-84480-763-5.
Recommended resources
FILL, CH. Marketing communications: interactivity, communities and content, Harlow: Prentice Hall: Financial Times, 2009 ISBN 978-0-273-71722-5.
CRAVNES, D.W.,LAMB Jr. Ch.W. and CRITTENDEN V.L. Marketing management cases, Boston: Irwin/McGraw-Hill, 1999, ISBN 0256261253.
PORTER M.P. Competitive Strategy: techniques for analyzing industries and competitors, New York: Free Press, 2009 ISBN 0-7432-6088-0.
KAPFERER J.N. The new strategic brand management: creating, and sustaining brand equity long term, London, Philadelphia : Kogan Page, 2008 ISBN 978-0-7494-5085-4.
DOOLE I.,LOWE R. International marketing strategy: analyasis, development, and implementation, London: Gengage learning EMEA, 2008 ISBN 978-1-84480-763-5.
