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Prohlížení IS/STAG (S025)

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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail POŘÍZKA Includes the selected person into the timetable overlap calculation. Jan Project of promotion of sport videogames by Electronic Arts Project of promotion of sport videogames by Electronic Arts Thesis finished and defended successfully (DUO).   Staňková Pavla Ševčíková Lenka Master's thesis 1118095200000 07.06.2005 Project of promotion of sport videogames by Electronic Arts Thesis finished and defended successfully (DUO).
Jan POŘÍZKA Master's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Projekt komunikačního mixu sportovních her od Electronic Arts

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Name POŘÍZKA Jan Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2004/2005
Assigning department MUM
Date of defence Jun 7, 2005
Type of thesis Master's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English, Enclosed appendices
Main topic Projekt komunikačního mixu sportovních her od Electronic Arts
Main topic in English Project of promotion of sport videogames by Electronic Arts
Title according to student Projekt komunikačního mixu sportovních her od Electronic Arts
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Staňková Pavla, doc. Ing. Ph.D.
External examiner Ševčíková Lenka, Mgr.
Annotation Ve své diplomové práci jsem se zaměřil na marketingovou komunikaci sportovních her společnosti Electronic Arts Czech Republic s.r.o. Analyzoval jsem ji a navrhl pro marketingovou komunikace dva projekty na zvýšení prodejnosti a pro public relations sportovních her a značky EA v České republice.
Annotation in English In my diploma work I focused on promotion of sport games of Electronic Arts Czech Republic s.r.o. I made an analyze of it and proposed two projects for promotion to raise sales and for public relations of sport games and the mark EA in Czech Republic.
Keywords marketingová komunikace, Electronic Arts, EA, FIFA, NHL, podpora prodeje, PR, public relations, reklama
Keywords in English promotion, Electronic Arts, EA, FIFA, NHL, sales promotion, PR, public relations, advertising
Length of the covering note 85 s., 2 s.
Language CZ
Annotation
Ve své diplomové práci jsem se zaměřil na marketingovou komunikaci sportovních her společnosti Electronic Arts Czech Republic s.r.o. Analyzoval jsem ji a navrhl pro marketingovou komunikace dva projekty na zvýšení prodejnosti a pro public relations sportovních her a značky EA v České republice.
Annotation in English
In my diploma work I focused on promotion of sport games of Electronic Arts Czech Republic s.r.o. I made an analyze of it and proposed two projects for promotion to raise sales and for public relations of sport games and the mark EA in Czech Republic.
Keywords
marketingová komunikace, Electronic Arts, EA, FIFA, NHL, podpora prodeje, PR, public relations, reklama
Keywords in English
promotion, Electronic Arts, EA, FIFA, NHL, sales promotion, PR, public relations, advertising
Research Plan
  1. Proveďte rozbor literárních titulů vztahujících se k marketingové komunikaci.
  2. Analyzujte aktuální prodejnost sportovních her v České republice.
  3. Proveďte analýzu marketingové komunikace společnosti Electronic Arts Czech Republic.
  4. Navrhněte projekt využití marketingové komunikace ke zvýšení prodejnosti sportovních her od Electronic Arts v ČR.
  5. Projekt podrobte nákladové a rizikové analýze.
Research Plan
  1. Proveďte rozbor literárních titulů vztahujících se k marketingové komunikaci.
  2. Analyzujte aktuální prodejnost sportovních her v České republice.
  3. Proveďte analýzu marketingové komunikace společnosti Electronic Arts Czech Republic.
  4. Navrhněte projekt využití marketingové komunikace ke zvýšení prodejnosti sportovních her od Electronic Arts v ČR.
  5. Projekt podrobte nákladové a rizikové analýze.
Recommended resources dle doporučení vedoucího diplomové práce
Recommended resources
dle doporučení vedoucího diplomové práce
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis illustrations
Taken from the library Yes
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file