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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail Haluzová Includes the selected person into the timetable overlap calculation. Kristýna An Analysis of the Competitiveness of the Beauty Salon Vital Centrum An Analysis of the Competitiveness of the Beauty Salon Vital Centrum Thesis finished and defended successfully (DUO).   Vaněk Jiří Haltofová Barbora Bachelor's thesis 1497304800000 13.06.2017 An Analysis of the Competitiveness of the Beauty Salon Vital Centrum Thesis finished and defended successfully (DUO).
Kristýna Haluzová Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info An Analysis of the Competitiveness of the Beauty Salon Vital Centrum

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Name Haluzová Kristýna Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2016/2017
Assigning department UMJL
Date of defence Jun 13, 2017
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - All mandatory fields for this Thesis are filled in.
Main topic Analýza konkurenceschopnosti salonu krásy Vital Centrum
Main topic in English An Analysis of the Competitiveness of the Beauty Salon Vital Centrum
Title according to student An Analysis of the Competitiveness of the Beauty Salon Vital Centrum
English title as given by the student An Analysis of the Competitiveness of the Beauty Salon Vital Centrum
Parallel name -
Subtitle -
Thesis supervisor Vaněk Jiří
External examiner Haltofová Barbora, Mgr. Ing.
Annotation Tato bakalářská práce se zabývá analýzou konkurenceschopnosti salonu krásy Vital Centrum. V teoretické části jsou vysvětleny pojmy jako marketing malých a středních podniků, marketingový mix či konkurence a konkurenceschopnost. V praktické části byla provedena analýza konkurenceschopnosti s využitím benchmarkingu, PESTLE analýzy, SWOT analýzy a matic EFE a IFE. Na závěr byla navržena doporučení ke zlepšení konkurenceschopnosti salonu.
Annotation in English This Bachelor's thesis deals with a competitive analysis of the beauty salon Vital Centrum. In theoretical part, issues concerning marketing of small and medium businesses, marketing mix, competition and competitiveness are explained. In the analytical part, the competitiveness was analysed using benchmarking, PESTLE analysis, SWOT analysis and EFE and IFE matrices. At the end of the thesis, recommendations for improving the competitiveness were suggested.
Keywords marketingový mix, malý a střední podnik, konkurenceschopnost, konkurence, benchmarking, PESTLE analýza, SWOT analýza, EFE matice, IFE matice
Keywords in English marketing mix, small and medium business, competitiveness, competition, benchmarking, PESTLE analysis, SWOT analysis, EFE matrix, IFE matrix
Length of the covering note 74 s. (86 909 znaků)
Language AN
Annotation
Tato bakalářská práce se zabývá analýzou konkurenceschopnosti salonu krásy Vital Centrum. V teoretické části jsou vysvětleny pojmy jako marketing malých a středních podniků, marketingový mix či konkurence a konkurenceschopnost. V praktické části byla provedena analýza konkurenceschopnosti s využitím benchmarkingu, PESTLE analýzy, SWOT analýzy a matic EFE a IFE. Na závěr byla navržena doporučení ke zlepšení konkurenceschopnosti salonu.
Annotation in English
This Bachelor's thesis deals with a competitive analysis of the beauty salon Vital Centrum. In theoretical part, issues concerning marketing of small and medium businesses, marketing mix, competition and competitiveness are explained. In the analytical part, the competitiveness was analysed using benchmarking, PESTLE analysis, SWOT analysis and EFE and IFE matrices. At the end of the thesis, recommendations for improving the competitiveness were suggested.
Keywords
marketingový mix, malý a střední podnik, konkurenceschopnost, konkurence, benchmarking, PESTLE analýza, SWOT analýza, EFE matice, IFE matice
Keywords in English
marketing mix, small and medium business, competitiveness, competition, benchmarking, PESTLE analysis, SWOT analysis, EFE matrix, IFE matrix
Research Plan Rešerše odborné literatury
Vymezení pojmu konkurenceschopnost
Analýza současného stavu konkurenceschopnosti salonu krásy
Analýza konkurenčního prostředí salonu krásy
Návrh na zlepšení konkurenceschopnosti salonu krásy
Research Plan
Rešerše odborné literatury
Vymezení pojmu konkurenceschopnost
Analýza současného stavu konkurenceschopnosti salonu krásy
Analýza konkurenčního prostředí salonu krásy
Návrh na zlepšení konkurenceschopnosti salonu krásy
Recommended resources Dvořáček, Jiří, and Peter Slunčík. 2012. Podnik a jeho okolí: Jak přežít v konkurenčním prostředí. Praha: C. H. Beck.

Hill, Mark E. 2013. Marketing Strategy: The Thinking Involved. Thousand Oaks: SAGE Publications.

Huggins, Robert, and Hiro Izushi. 2011. Competition, Competitive Advantage, and Clusters: The Ideas of Michael Porter. Oxford: Oxford University Press.

Kotler, Philip, and Kevin Lane Keller. 2016. Marketing Management. Boston: Pearson.

Vaštíková, Miroslava. 2014. Marketing služeb: Efektivně a moderně. 2nd revised ed. Praha: Grada.
Recommended resources
Dvořáček, Jiří, and Peter Slunčík. 2012. Podnik a jeho okolí: Jak přežít v konkurenčním prostředí. Praha: C. H. Beck.

Hill, Mark E. 2013. Marketing Strategy: The Thinking Involved. Thousand Oaks: SAGE Publications.

Huggins, Robert, and Hiro Izushi. 2011. Competition, Competitive Advantage, and Clusters: The Ideas of Michael Porter. Oxford: Oxford University Press.

Kotler, Philip, and Kevin Lane Keller. 2016. Marketing Management. Boston: Pearson.

Vaštíková, Miroslava. 2014. Marketing služeb: Efektivně a moderně. 2nd revised ed. Praha: Grada.
Týká se praxe No
Enclosed appendices CD ROM
Appendices bound in thesis tables
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file