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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail Kovácsová Includes the selected person into the timetable overlap calculation. Lucie Making You "Think Different": Apple's Marketing Strategy and its Comparison with Competitors Making You "Think Different": Apple's Marketing Strategy and its Comparison with Competitors Thesis finished and defended successfully (DUO).   Blažková Barbora Orsavová Jana Bachelor's thesis 1402351200000 10.06.2014 Making You "Think Different": Apple's Marketing Strategy and its Comparison with Competitors Thesis finished and defended successfully (DUO).
Lucie Kovácsová Bachelor's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Making You "Think Different": Apple's Marketing Strategy and its Comparison with Competitors

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Name Kovácsová Lucie Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2013/2014
Assigning department UMJL
Date of defence Jun 10, 2014
Type of thesis Bachelor's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English
Main topic Přimějí vás "myslet jinak": Marketingová strategie společnosti Apple a její srovnání s konkurencí
Main topic in English Making You "Think Different": Apple's Marketing Strategy and its Comparison with Competitors
Title according to student Making You "Think Different": Apple's Marketing Strategy and its Comparison with Competitors
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Blažková Barbora, Mgr. Bc. Ph.D.
External examiner Orsavová Jana, Mgr. Ph.D.
Annotation Hlavním cílem této bakalářské práce je analyzovat marketingovou strategii společnosti Apple na americkém trhu. Práce je rozdělena na část teoretickou a praktickou. Teoretická část je orientována na zpracování teoretických poznatků z oblasti marketingu a definování pojmů marketing, marketingová strategie a marketingový mix. Praktická část je zaměřena na analýzu stávající marketingové strategie společnosti Apple a její srovnání s konkurenčními strategiemi společností Samsung a Nokia. Závěr bakalářské práce je věnován návrhu možného budoucího vývoje marketingové strategie společnosti Apple.
Annotation in English The main objective of this bachelor thesis is to analyze the marketing strategy of The Apple Company on the American market. The thesis is divided into theoretical and practical part. The theoretical part comments on the findings in the field of marketing and defines terms such as marketing, marketing strategy and marketing mix. The practical part is focused on the current marketing strategy of The Apple Company and its comparison with competitive strategies of Samsung and Nokia. The final part of this bachelor thesis is devoted to the suggestion for possible future development of the Apple's marketing strategy.
Keywords Apple, marketing, marketingová strategie, marketingový mix, Samsung, Nokia, analýza
Keywords in English Apple, marketing, marketing strategy, marketing mix, Samsung, Nokia, analysis
Length of the covering note 70 s. (99 220 znaků)
Language AN
Annotation
Hlavním cílem této bakalářské práce je analyzovat marketingovou strategii společnosti Apple na americkém trhu. Práce je rozdělena na část teoretickou a praktickou. Teoretická část je orientována na zpracování teoretických poznatků z oblasti marketingu a definování pojmů marketing, marketingová strategie a marketingový mix. Praktická část je zaměřena na analýzu stávající marketingové strategie společnosti Apple a její srovnání s konkurenčními strategiemi společností Samsung a Nokia. Závěr bakalářské práce je věnován návrhu možného budoucího vývoje marketingové strategie společnosti Apple.
Annotation in English
The main objective of this bachelor thesis is to analyze the marketing strategy of The Apple Company on the American market. The thesis is divided into theoretical and practical part. The theoretical part comments on the findings in the field of marketing and defines terms such as marketing, marketing strategy and marketing mix. The practical part is focused on the current marketing strategy of The Apple Company and its comparison with competitive strategies of Samsung and Nokia. The final part of this bachelor thesis is devoted to the suggestion for possible future development of the Apple's marketing strategy.
Keywords
Apple, marketing, marketingová strategie, marketingový mix, Samsung, Nokia, analýza
Keywords in English
Apple, marketing, marketing strategy, marketing mix, Samsung, Nokia, analysis
Research Plan Studium odborné literatury a zpracování teoretických poznatků z oblasti marketingu
Vypracování analýzy současné marketingové strategie společnosti Apple
Analýza marketingové strategie konkurenčních firem Samsung a Nokia
Zpracování výsledků analýzy
Návrh možného budoucího vývoje marketingové strategie společnosti Apple, závěr
Research Plan
Studium odborné literatury a zpracování teoretických poznatků z oblasti marketingu
Vypracování analýzy současné marketingové strategie společnosti Apple
Analýza marketingové strategie konkurenčních firem Samsung a Nokia
Zpracování výsledků analýzy
Návrh možného budoucího vývoje marketingové strategie společnosti Apple, závěr
Recommended resources Kotler, Philip, and Gary Armstrong. 2005. Principles of Marketing. Upper Saddle River, NJ: Pearson Prentice Hall.
Kurtz, David L., and Louis E. Boone. 2006. Principles of Marketing. Mason, OH: Thomson/South-Western.
Sander, Peter. 2011. What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win. New York: McGraw-Hill.
Segall, Ken, and Zdeněk Mužík. 2013. Šíleně jednoduché: posedlost, která pohání Apple k úspěchu. Brno: BizBooks.
Zandl, Patrick. 2012. Apple: cesta k mobilům. Praha: Mladá fronta.
Recommended resources
Kotler, Philip, and Gary Armstrong. 2005. Principles of Marketing. Upper Saddle River, NJ: Pearson Prentice Hall.
Kurtz, David L., and Louis E. Boone. 2006. Principles of Marketing. Mason, OH: Thomson/South-Western.
Sander, Peter. 2011. What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win. New York: McGraw-Hill.
Segall, Ken, and Zdeněk Mužík. 2013. Šíleně jednoduché: posedlost, která pohání Apple k úspěchu. Brno: BizBooks.
Zandl, Patrick. 2012. Apple: cesta k mobilům. Praha: Mladá fronta.
Týká se praxe No
Enclosed appendices -
Appendices bound in thesis illustrations
Taken from the library No
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file