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  Surname Name Title Thesis status   Supervisors Reviewers Type of thesis Date of def. Title
Student Type of thesis - - - - - - - - - -
Item shown in detail MIČEK Includes the selected person into the timetable overlap calculation. Marian Marketing and communication strategy of a new founded company Marketing and communication strategy of a new founded company Thesis finished and defended successfully (DUO).   Zavřelová Veronika Prachař Štěpán Master's thesis 1149026400000 31.05.2006 Marketing and communication strategy of a new founded company Thesis finished and defended successfully (DUO).
Marian MIČEK Master's thesis 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX 0XX

Thesis info Marketing and communication strategy of a new founded company

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Name MIČEK Marian Includes the selected person into the timetable overlap calculation.
Acad. Yr. 2005/2006
Assigning department KMK
Date of defence May 31, 2006
Type of thesis Master's thesis
Thesis status Thesis finished and defended successfully (DUO). Thesis finished and defended successfully (DUO).
Completeness of mandatory entries - The following mandatory fields are not filled in for this Thesis.: Title in English
Main topic Marketing and communication strategy of a new founded company
Main topic in English Marketing and communication strategy of a new founded company
Title according to student Marketing and communication strategy of a new founded company
English title as given by the student -
Parallel name -
Subtitle -
Thesis supervisor Zavřelová Veronika, Mgr. Ph.D.
External examiner Prachař Štěpán, Mgr.
Annotation Táto diplomová práca sa zaoberá aspektami založenia "online hernej siete" - procesom založenia súkromne vlastnenej spoločsnoti (tzv. game service provider), jej ponuky produktov a hostingových služieb, zákazníckym portfóliom, analýzou vnútorného a vonkajšieho prostredia a marketingovými stratégiami, s ktorými by mala dosiahnuť úspech na trhu.
Annotation in English This master thesis deals with the aspects of founding a new online gaming network. It will be divided into five fundamental categories: the process of establishing a privately owned company (game service provider), an overview of offered products and hosting services, customer portfolios, analyses of internal and external environments and marketing strategies to achieve sucess on the market.
Keywords firma, založenia, hosting, marketing, sieť
Keywords in English company, foundation, hosting, marketing, network
Length of the covering note 101 s., 13 s. obr. príloh
Language AN
Annotation
Táto diplomová práca sa zaoberá aspektami založenia "online hernej siete" - procesom založenia súkromne vlastnenej spoločsnoti (tzv. game service provider), jej ponuky produktov a hostingových služieb, zákazníckym portfóliom, analýzou vnútorného a vonkajšieho prostredia a marketingovými stratégiami, s ktorými by mala dosiahnuť úspech na trhu.
Annotation in English
This master thesis deals with the aspects of founding a new online gaming network. It will be divided into five fundamental categories: the process of establishing a privately owned company (game service provider), an overview of offered products and hosting services, customer portfolios, analyses of internal and external environments and marketing strategies to achieve sucess on the market.
Keywords
firma, založenia, hosting, marketing, sieť
Keywords in English
company, foundation, hosting, marketing, network
Research Plan 1. Zpracujte dostupné materiály v oblasti marketingových a komunikačních strategií.
2. Formulujte cíly firmy a definujte marketingovou strategii firmy při její založení.
3. Analyzujte konkurenční prostředí firmy.
4. Formulujte projekt pro úspešné etablování firmy na trhu.
Research Plan
1. Zpracujte dostupné materiály v oblasti marketingových a komunikačních strategií.
2. Formulujte cíly firmy a definujte marketingovou strategii firmy při její založení.
3. Analyzujte konkurenční prostředí firmy.
4. Formulujte projekt pro úspešné etablování firmy na trhu.
Recommended resources Kotler, P.: Marketing, Praha, Grada 2004
Tellis, G.: Reklama a podpora prodeje, Praha, Grada
periodika - Strategie, Ekonom, Hospodářské noviny
Recommended resources
Kotler, P.: Marketing, Praha, Grada 2004
Tellis, G.: Reklama a podpora prodeje, Praha, Grada
periodika - Strategie, Ekonom, Hospodářské noviny
Týká se praxe No
Enclosed appendices 1 CD ROM
Appendices bound in thesis illustrations, graphs, schemes
Taken from the library Yes
Full text of the thesis
Appendices
Reviewer's report
Supervisor's report
Defence procedure record file